Primary Logo & Identity Guidelines
Logo & Usage
Logo
The logo consists of the ‘Lead to Conversion’ icon and the words ‘Lead to Conversion’. These elements should always appear together in this instance, and only be split if space or production methods limit their use.
Safe Area
The logo should always have an uncluttered clearance space around it in all communications. We call this the ‘safe area’.
Active Logo Versions
Font Use
Inter Semi Bold
ABCDEFGHIJKLMNOPQRSTUVW
XYZ
abcdefghijklmnopqrstuvwxyz
Inter Regular
ABCDEFGHIJKLMNOPQRSTUVW
XYZ
abcdefghijklmnopqrstuvwxyz
Logo Specifications
Minimum Logo Width
The minimum logo size with strapline that is readable for print is 20mm width and 120px width for screen.
Sphere Area
There is a bucket icon which can be used for Twitter, Facebook, Flickr etc. and where relevant within a layout.
Color Palette
