The Business Case
Country Clipper sought a robust digital marketing solution to attract new customers, meet their business objectives and audience needs, and establish their industry leadership. They engaged us to create a lead-generating, conversion-optimized responsive website.
Project Timeline:
24 weeks
Industry:
Landscaping
Project Features:
Woo Commerce, Document Library, Video Library, Find a Dealer Look Up, Dealer Portal, Job Listing & Application form
Project Gallery
We were able to turn the website into a more optimized and modern website. We organized the products, videos, documents and more into a more visual and user friendly format.
Before and After
One of the asks was the ability to feature multiple calls to actions and special offers above the fold. Rather than turning to a banner slider we created a grid to show case 3 content block that they are able to change out frequently.
The “Find a Dealer” look up needed a visual refresh. We wanted users to be able to see on a map the closest options to them. To accomplish this we implemented WP Store locator.
Previously, all their documents were listed as hyper links on the site. In order to help users more easily fin the document they need we created a document lookup table that would allow them to filter the documents based on what they are searching for in order to find their document much quick and be download it directly.
The Results
After the launch, Country Clipper’s page speed improved significantly. Their web traffic increased and users experienced a more user-freindly website. The dealers loved their new landing pages as well.
