Problem
Despite good traffic figures in early 2023, a MedSpa client of ours was not converting visitors into leads at an optimal rate. Leads were relatively low, with only incremental increases from January to February.
Solution
The SEO and CRO teams collaborated to audit the user journey on the website, identifying areas of drop-off. The strategy was as follows:
- Optimized lead-generation forms
- Added stronger call-to-action buttons on high-traffic pages
- Ran A/B testing on different messaging
- Redesigned the “book now” functionality to be more prominent
Outcome
The concerted efforts of our teams led to a dramatic increase in lead generation:
- From January to July 2023, leads grew from 456 in January to 3,624 by July, marking an increase of nearly 700% over seven months.
- These results were supported by enhancements in site interactions where strategically placed CTAs and optimized forms improved user engagement and conversion paths.
Conclusion
This case study demonstrates the critical impact of a targeted SEO and CRO strategy on lead generation for our MedSpa client. By focusing on optimizing the user journey, enhancing the visibility and functionality of conversion-related elements, and continuously testing and refining our approach, we achieved a significant boost in lead numbers. This not only shows the direct correlation between thoughtful site design and user engagement but also underscores the value of data-driven strategies in digital marketing.