By Matthew Travers, President, Lead to Conversion
Precision Health Concierge Medicine has partnered with Lead to Conversion on a 12-month digital marketing program covering search, paid advertising, and revenue attribution for its practice on South Tamiami Trail.
The practice gives Gulf Coast residents looking for a concierge doctor in Sarasota, FL organized, proactive, and personalized approach with a physician who already knows their history. Our job is to make sure the people searching for that kind of care find Precision Health.
About Precision Health Concierge Medicine
Precision Health is an independent, physician-owned practice with three board-certified physicians, all of whom hold privileges at Sarasota Memorial Hospital. Each physician cares for a deliberately small panel of members, which is what makes the rest of the model work.
Members get direct contact with their care team on evenings, weekends, and holidays, along with same-day or next-day appointments for urgent needs. Testing is chosen for each member’s history and can include CT coronary angiography (CCTA), ApoB and Lp(a), comprehensive hormone panels, and DEXA body composition.
Within the first month, every member receives the Precision Blueprint, a written, physician-directed plan covering testing, nutrition, exercise, sleep, and stress. The doctors use this Blueprint to deliver personalized, high-touch, data-driven care that adapts with and helps the member live better longer.
What sets the practice apart is a rule it applies to itself. If a test or treatment lacks scientific support, Precision Health doesn’t offer it.
“Our model depends on the people in Sarasota who want this kind of care being able to find us when they start looking. We brought in Lead to Conversion to build that visibility across search, maps, and ads, and to tie every bit of it back to the measure we care about: new members joining the practice for personalized care.” Zyad Asi, M.D., Co-Founder, Precision Health Concierge Medicine
What we’re building together
A concierge practice are membership based, and at Precision Health that decision starts with a conversation with the membership team. The campaign is designed around that decision path, from the first search to the signed membership.
- Search engine optimization. Technical cleanup, on-page optimization, and physician-reviewed content that answers the questions prospective members ask before they call.
- Local search. Google Business Profile optimization and citation work so the practice appears in map results across Sarasota County.
- Structured data. Code that tells search engines and AI answer engines who the physicians are, which credentials they hold, and which services the practice provides. The homepage update is already live.
- Answer engine optimization. Content formatted so AI Overviews, ChatGPT, and Perplexity can cite Precision Health when people ask about concierge care.
- Google Ads with a dedicated landing page designed to turn searches into phone conversations with the membership team.
- Full-funnel attribution in HubSpot, tracing every call and form back to the campaign that produced it and forward to the memberships it became.
That last piece shapes how we report. A concierge practice measures success in members acquired, so our readouts track cost per member and membership revenue alongside rankings and traffic.
Why this partnership fits
Lead to Conversion has been generating leads for businesses since 2006, and concierge medicine marketing is a core specialty within our healthcare practice. Membership practices face a different sales cycle than fee-for-service clinics, with fewer, more considered decisions and a higher value on each one.
Medical marketing in Florida also carries its own rules. Every page, ad, and profile we produce for Precision Health is checked against Florida Board of Medicine advertising requirements and the practice’s own compliance guidelines before it goes live. For a practice whose reputation rests on evidence, the marketing has to hold up to the same scrutiny, so we treat those requirements as part of the strategy.
“Precision Health already has what marketing can’t invent: board-certified physicians, hospital privileges, and a written standard for evidence-based care to live better. Our work is making that visible to the people in Sarasota searching for it.” Matthew Travers, President, Lead to Conversion
