It’s no secret that ad copy is a massive part of any successful PPC marketing campaign. After all, if your ads don’t catch the attention of potential customers, you’re not going to make any sales. That’s why it’s so important to write good ad copy that will get people interested in what you have to offer.
This article will discuss the basics of ad copy and how a marketing professional can use it in PPC marketing campaigns and boost the conversion rate. So read on and learn more about ad copywriting!
What Is Ad Copywriting?
Ad copy is the text that appears in an ad used in marketing materials, such as print ads, social media ads and online banner ads. Ad copy aims to persuade potential customers to take action, such as making a purchase or signing up for a newsletter.
Many different elements go into writing compelling ad copy. But one of the most important things to keep in mind is what the user wants:
- What are they looking for?
- What needs do they have?
- What are they trying to achieve?
- What pain points do they experience?
When you know the answers to these questions, you can write ad copy that speaks directly to them and their needs.
Ways to Use Ad Copy
Using ad copy in your digital marketing campaigns is a great way to generate new leads and customers for your business. Here are two ways you can use ad copy to get the most out of your content strategy:
PPC, or pay-per-click marketing, is a type of digital advertising where businesses only pay for their ad when a potential customer clicks on it. This makes PPC an effective and targeted way to generate leads.
The first step in creating a PPC campaign is writing ad copy that highlights your key features. You’ll want to include a headline, description and call to action that persuade the user to click on your ad. It’s also essential to use top keywords in your ad copy so your ad appears in the search results for those terms.
Paid Social Ads
Paid social ads are another great way to use advertising copy to generate leads. Facebook, LinkedIn and Instagram all have paid advertising platforms that allow businesses to target their ideal customer with laser precision. You must select your platforms carefully to target your audience where they’re most active.
Facebook and Instagram are personal social media platforms ideal for targeting consumers. LinkedIn, on the other hand, is a professional social media platform. So if you’re targeting business-to-business leads, LinkedIn would be a better choice.
When creating paid social ads, it’s important to remember that each platform is different. For example, the Instagram platform is heavily image and video-based. So your ad copy must be short and highly engaging to capture the user’s attention.
Writing Good Ad Copy
Now that we’ve gone over what ad copywriting is and how you can use it, let’s talk about how to write it. Here are a few tips:
Think of What the User Wants
When creating effective advertising copy, keeping the user’s needs and pain points in mind is essential. Your job is to create a message that resonates with your consumer’s minds and help them see your product or service as the solution to their problem. To do this, you need to understand your target audience and what motivates them.
Keep your language clear and concise, and focus on the benefits of your particular product. If you can connect with the user personally and show them how you can make their life better, you’re well on your way to writing good ad copy.
Include #s and Stats in Headlines
People are bombarded with information daily, so it can be hard to grab their attention. One way to gain attention and show credibility is by including numbers and statistics in your headlines. Readers love numbers because they provide a concrete way to understand complex concepts.
Include Emotional Triggers
Emotional triggers are words or phrases that evoke an emotional response in the reader. They can be very effective in advertising copywriting because they tap into our primal desires and give consumers emotional reasons for clicking the ad. For example, words like “free,” “sale” and “limited time only” all have a strong emotional pull. So including them in your advertising copywriting can help you to sell your product or service more effectively.
However, remember that using too many emotional triggers can backfire. If readers feel they’re being manipulated, they may respond negatively and decide not to do business with your brand.
Professional Ad Copywriting Services at Lead to Conversion
If you need help writing captivating ad copy to drive action and convert prospects, our team at Lead to Conversion is here to help through our content marketing services. We specialize in creating high-quality written ad copy that gets results. Contact us today for a consultation by filling out our online form, or reach us by phone at 855-473-6582.