Pay-per-click (PPC) is a form of internet marketing in which an advertiser pays a fee whenever their ad is clicked. If you want your business to succeed, PPC should be an essential part of your marketing strategy. It offers an efficient and cost-effective means to boost an online ad while simultaneously recouping a considerable profit.
Five Reasons Why Pay-Per-Click is Good for Your Business
- It’s affordable: Even if you have a tight budget, when managed properly PPC is a good business investment. The key here is to start with a small campaign and build up gradually.
- It draws targeted visitors: Your online business needs traffic, but not just any kind of traffic. You need to draw visitors that lead to more sales and business. While SEO will draw targeted visitors, it can take time. PPC, on the other hand, is almost instant.
- It will show if your product is selling: Running a PPC campaign will let you know if your website is converting and you’re moving products.
- It can be integrated with other channels: PPC is an important part of your overall digital marketing strategy and works well with other marketing channels such as SEO, email campaigns, and mobile applications.
- It permits you to use advanced marketing techniques: With PPC, you can also use remarketing strategies to create campaigns targeted at people who have visited your website but did not convert.
Why You Need a PPC Agency
You put a lot of time and effort into running your business; you really can’t afford to spend extra time trying to figure out the best way to use PPC for your online marketing. Hiring a pay-per-click agency will not only save you time, but it will also ensure that you get a team of professionals, who specialize in conversion, on your side.
A pay-per-click agency, such as Lead to Conversion, can create highly targeted PPC ads to suit your specific products and services. Our pay per click management company also has the expertise to optimize website landing pages and leverage A/B testing, and that’s not all.
At Lead to Conversion, we have a number of other strategies like the use of dynamic search ads that will help to ensure that more of your visitors turn into quality leads and sales. All the results are measurable, so we can show you exactly how we are helping to boost your business.
Keeping Keywords on Point
Keywords play a crucial role in any PPC campaign. Using the right keywords will influence not only the kind of visitors you attract, but also how many clicks you will generate, the level of your competition, and your cost per click, all of which will determine how many sales and conversions you complete. If you’re using the wrong keywords, you might as well burn your budget.
Our PPC agency team is dedicated to getting to know your brand and learning your customers’ search patterns. We even take the time to research your competitors’ search engine marketing strategies. Why do we do all this? So that we can target specific keywords that will give you the best opportunity to attract the most customers and highly qualified prospects.
Ensuring Solid Returns on Your PPC Campaign
Our number one aim is to help you achieve the most conversions for the lowest possible cost. Keyword bidding is the main factor in attaining this goal because it influences the ROI of your PPC campaigns. That’s why extensive bid modeling is part of our service. We can help you achieve optimal ad placement and tangible results by studying the competitive landscape, researching search patterns, exploring new trends, and planning your daily ad budget.
While we manage your PPC campaign, we track and test everything. From keyword performance and cost-per-click to visitor patterns on landing pages, we’ve got it covered. This not only gives us deep insights into your PPC campaign performance, but it also allows us to make smart adjustments to improve your ROI further. Because we continually monitor the bidding process, we can control prices so you get the maximum impact from your daily ad budget.
Safeguarding Maximum Clicks and Conversions
Because we want to keep getting optimal results from all your PPC campaigns, we continually test your ad copy. That way we are always aware of what is working and where improvements need to be made. We run several different versions of your ads to find the copy which produces the best results. Areas of focus include:
- Headline copy
- Ad copy
- Keyword selection
- Call to action phrasing
- Your offer
- Landing page content
We strive to improve your PPC performance through every aspect of your campaign, so you’ll get more leads and more sales.
Integrating Paid and Organic Search Strategies
If you want to achieve superior results for your business, you need to merge paid and organic search strategies into one cohesive, targeted approach.
Our team of expert search professionals will design and implement a unique, results-driven strategy for your company. Don’t fall into the trap of hiring different companies to manage your organic and paid search campaigns.
If you do so, you’re missing out on a chance to produce a synergy between them, and you will be unable to create a seamless online identity. We have experience working with all sizes of businesses in many different industries throughout the United States. What remains consistent is our ability to deliver the winning edge each of them needs.
Without an integrated strategy, you could even end up competing with yourself, decreasing your performance in one area or driving up costs in another. Integrated paid and organic search engine marketing may be the difference you’ve been searching for to take your business to the next level.
Why Choose Lead to Conversion as your Pay Per Click Advertising Agency?
The answer is clear; you’ll receive cost-efficient pay-per-click and paid search campaigns, along with improved organic rankings, all for the most important keywords and phrases related to your specific company.
Our thorough research and planning, consistent, careful testing and optimization, and ongoing reporting and evaluation will enhance the results that you achieve. What’s more, all our PPC Campaign Managers are Google Ads Certified.
This is a distinction given only to those who have demonstrated their expertise in PPC advertising. You can count on our experience and expertise to ensure that every marketing dollar is spent in the most cost-effective manner possible.