Understanding your business and your customers is our first priority.
The first step to building a successful PPC marketing campaign is understanding your business and the unique value it offers. From your products and services to how you interact with your customers, we take the time to get to know your business and how it’s positioned in the larger market and your industry.
Our discovery period also enables us to examine your existing marketing efforts to ensure there isn’t any overlap. Some businesses already have organic marketing strategies in place that help them rank for specific keywords. Targeting those keywords with digital marketing campaigns might be a bad investment.
Most importantly, we work to understand your customers so we can effectively target them. This is more than just learning about their demographics. It’s about understanding their desires, shopping behaviors and the pain points associated with their buying habits so we can build the perfect strategy to guide them to your business for a solution.
Our PPC company builds a comprehensive strategy based on your business objectives
No two businesses are the same. As such, our strategizing stage is unique for every one of our clients. We take a custom approach for all marketing efforts to ensure maximum impact and traffic potential, meaning no cookie-cutter PPC campaigns that pit your business directly against your competition.
Informed by the insights gleaned in the discovery stage, we build a customer-centric strategy that aligns with your business objectives and marketing budget. It involves competitor market research, crafting a promising list of target keywords, and researching relevant ad groups. We’ll also take into account seasonal forecasts so you know what to expect as we prepare to launch your campaign.
During this stage, we’ll take a close look at your website and show you where it needs improvements to help facilitate conversions once the traffic is rolling in. By looking closely at your customer’s buyer journey on your site, we determine where we need to focus our efforts to ensure maximum lead generation.
Through professional PPC management services, we’ll launch your campaign.
Implementation is the most exciting stage of every new PPC campaign. With a rock-solid strategy built around your objectives and budget — and informed by information about your business and customers — we start implementing your new campaign.
During this phase, we’ll create all the necessary accounts, choose your campaign structure and build your initial campaign. This includes creating the necessary ad groups for the keywords we determined. We’ll also write your text paid ads and make sure everything linked to your site is properly configured and ready to go.
If we determine that your website needs some polish to maximize conversions, we make the necessary changes. This includes optimizing the flow of your landing pages, adjusting ad copy, refining CTAs and ensuring each landing page effectively utilizes the keywords we’re targeting. If necessary, we can also help you build new landing pages based on ad groups.
<span style=”font-weight: 400;”Once everything is in place, we launch your paid media campaign.
Over time, we tweak your campaign to maximize results.
We don’t launch a campaign and walk away from it. Small changes in marketing efforts go a long way. Even a campaign with a perfect strategy has room to grow and improve, and we go to great lengths to extract value from every dollar of your marketing budget.
Using key metrics and performance indicators, we look closely at what’s working well and what’s not performing as expected. Our years of experience help us zero in on ad groups that aren’t worth the effort. By axing the ones that aren’t performing, we can focus more of your budget on the ones that are, scaling your campaign’s performance and improving your ROI.
We also leverage several methods and tools to maximize these results. A/B testing can show us how your website and landing pages are doing. By continuously tweaking your ad copy and customer journeys, we maximize every visitor to your site. This helps improve your PPC ads quality score, reducing the cost per acquisition and increasing click-through rates.
We’ll show you exactly how and where your campaign is working.
Consistent communication is one of our highest priorities. We’ll always keep you in the loop on every detail of your campaign and how it’s doing. But it goes even further than this.
Detailed analysis and reporting play a key role in every successful PPC campaign, and it’s built into our process from the start. We’ll share auction insights with you so you know how you’re doing against the competition. We’ll also show you detailed performance reports of each ad, so you can know how your customers respond to them and what we think the best future strategies are.
We’ll also make sure you have projected impacts based on competition, customer response, seasonality and other key performance indicators. This way, you can see how your marketing investment performs and help determine how to move forward in accordance with your campaign objectives. You can even use this information to inform your larger business strategies.
Our continuous improvements ensure your ROI increases over time.
Every business marketing effort is a continuous process. It requires measuring and adapting to customer preferences and behaviors, an ever-shifting competitive landscape, and even seasonal influxes and downswings. It’s an ongoing cycle of measurement, adjustment, and re-targeting your customers.
With the right partner, this process is about much more than maintaining the status quo. It’s about pinpointing unique opportunities to drive revenue. With a focus on execution and search engine optimization, marketing efforts become a key strategy in driving serious growth for your business.
We understand this intimately, and we put serious effort into creating immense value for our clients. We constantly refine and perfect your campaign so your marketing investment provides a steady stream of new customers and a steadily increasing ROI. Our job is to provide you with more leads, more conversions, and more revenue. And we believe in a job well done.