Manufacturing SEO

When this client came to Lead to Conversion (LTC), they had a very outdated site written in static HTML format and no mobile version to support an ever-growing mobile search user base.

Details

CLIENT Industrial Hardware Manufacturer
INDUSTRY Manufacturing
CAMPAIGN TYPE Responsive Website Redesign with SEO built into the site during redesign

GOAL Increase brand awareness, increase traffic, SEO, and mobile responsiveness

STRATEGY Rebuild the client’s site to incorporate a fresh look and feel while also ensuring increased organic search visibility in desktop and mobile environments by incorporating SEO, responsive design, and fresh content

Brief Overview

Organic Stats (30 days post re-launch vs. prior month)

  • Organic traffic increased 37%
  • Bounce rates decreased by 91%
  • Pages per session increased 12%

Organic Mobile (30 days post re-launch vs. prior month)

  • Mobile traffic increased 58%
  • Bounce rates decreased by 89%
  • Pages per session increased 17%

Background & Goals

The client in this case study came to us with four goals:

  1. Redesign the site to better convey their brand and products with a more professional, mobile-friendly website
  2. Increase SEO and online presence for desktop and mobile searchers
  3. Offer compelling content to site visitors
  4. Augment in-house sales efforts with inbound lead generation through their site

When this client came to Lead to Conversion (LTC), they had a very outdated site written in static HTML format and no mobile version to support an ever-growing mobile search user base. Even though the site was managed and search engine optimized by another well-known firm, the site layout and SEO they had in place left a lot to be desired in terms of organic search visibility, traffic and conversion potential.

Strategy & Execution

This company came to LTC looking to freshen things up for their online brand image and product visibility in search. Once we thoroughly interviewed the client to understand their needs and desires, we immediately crafted a plan to redesign their site to be responsive and search engine optimized while it was being redesigned.

LTC’s marketing team joined forces with the web development team and after implementing a comprehensive overhaul of their site to a newer, easy to navigate responsive site coupled with best practices SEO built into it as it during redesign, the marketing team noticed excellent gains with search engine placement, organic and mobile traffic, and conversions within the first week of re-launching the site

Results

Organic Stats

(30 days post re-launch vs. prior month)

  • Organic traffic increased 37%
  • Bounce rates decreased by 91%
  • Pages per session increased 12%

Organic Mobile

(30 days post re-launch vs. prior month)

  • Mobile traffic increased 58%
  • Bounce rates decreased by 89%
  • Pages per session increased 17%

Summary

When a company is trying to attract new visitors and increase traffic, a responsive website is vital. Responsive websites not only better the visitor’s experience, they also increase organic search results. When search engines crawl and index a website, they want to crawl one URL.
If you would like a free assessment to see how Lead to Conversion may be able to help you with achieving your marketing goals, please give us a call at 855-473-6582, via email at info@leadtoconversion.com.

Mark Alperin

Mark Alperin

Director of Digital Marketing

Pin It on Pinterest