Local search engine optimization is the process of optimizing your online presence to make your website more discoverable in search engines’ local search results. Every website on the internet is crawled and indexed by bots known as crawlers, which are programmed to deliver search results relevant to the user’s location. Searches such as “senior care facility near me” or “contractor in [my location]” have increased exponentially in recent years, and Google has taken it as an opportunity to propel local businesses into the world of digital marketing.
Lead to Conversion™ is a local SEO specialist that can help your medium or small business harness the power of local searches. We’ve been in the business of SEO since 2006 and have always been ahead of the curve when it comes to digital marketing. Let us take care of driving your business to the top of the local rankings in your area so you can book more appointments or sell more products.
Boost Local Search Rankings and Reach Local Customers
Local search visibility helps you reach the customers who are near your business locations, which has a ton of benefits. First, it means your website is substantially more likely to appear for someone in the area who’s actively searching for your product or service.
Reaching people who live near your physical location is the other main reason local optimization is such an effective way to boost website traffic and increase conversions. Your local audience is the people who are most likely to use your services in the first place, some of whom may go on to become repeat buyers.
Get Your Business Listing on Google’s Local Pack
If you’ve ever entered a local search query into a search engine, you may have noticed the local pack that appears at the top of the page. These are the three local businesses that Google’s algorithm has deemed most useful to the public. These businesses are placed underneath the Google Maps excerpt in the most prominent area on the search engine results page.
As an established SEO company, we have the knowledge and experience to understand what crawlers expect from a web page to place it in the local pack, and our team can help your local company reach pride of place in local search results.
Online Visibility Is Essential for Remaining Competitive
A local SEO strategy is no longer something to develop to get ahead of your competitors. The word about local SEO solutions is out, so it’s crucial that you optimize your Google Business Profile listing and website for the ranking factors search engines expect. Now that most companies understand the need to upgrade their website and online presence for local searchers, putting resources into local SEO efforts is crucial to remaining competitive.
THE LTC PROCESS
Working with local SEO experts who offer local SEO services is the best way for most small, local businesses to develop and implement a successful local SEO campaign. We have an entire team who can dedicate themselves to improving your business’s ranking on local listings online.
Unless you can hire a whole in-house team for SEO services, there’s a good chance we have more time and resources to commit to local SEO services.
Below is a guide to the process our company uses to optimize our clients’ local SEO ranking.
DISCOVER
One of the reasons we’ve always been one of the best local SEO services is that we take a customized approach to local search engine optimization. The first step in our process is to gain an in-depth understanding of your brand, brand story, vision, business objectives and team so we can develop local SEO strategies that are tailored to your business.
We understand the importance of differentiation for standing out above the crowd, so we use our expertise to craft a local search engine optimization strategy that isn’t just for search engines but for enticing for local people and those who come from afar.
STRATEGIZE
Once we know your brand inside out, we conduct extensive research into the local demographics in your area and thoroughly analyze your competitors. As a small local business, these SEO services are arguably even more important than efforts targeted nationally. Larger companies rarely use these tactics, so you’ll compete in a pool of competitors that don’t have endless budgets and rely more on a job well done and word of mouth.
Our local SEO firm can help you shape customer experience so it feeds into your local SEO strategy and helps you make the most out of the migration of word-of-mouth marketing to the online space.
IMPLEMENT
Armed with a vast amount of data and research, our team of local SEO experts gets to work on optimizing your Google Business Profile profile. Only complete Google Business Profile listings appear in Google’s local search results, Google Maps and the Google Search Knowledge Panel. However, to get to the top of the local pack, you need to deploy a variety of tactics and regularly publish optimized posts.
Online reviews are absolutely essential to ranking high up on the local SERPs, so the more positive reviews you can get from customers, the better. There are plenty of ways to encourage happy customers to leave reviews, and most are more than happy to share their experience.
OPTIMIZE
There’s a lot more to local SEO services than a perfect Google Business Profile listing and glowing online reviews from your customer base. Local SEO is a tool that generates more leads, website traffic and actual conversions because it’s so targeted. Some of the methods our local SEO company deploys to drive your website up the local business listings include:
- Optimizing your website and content so it’s better suited to the long-tail keywords people are using more and more as a result of voice search technology
- Using local events and news stories to shape content with local citations and acquire backlinks from reputable local businesses
- Ensuring every aspect of your online presence is optimized for mobile searches
- Conducting in-depth keyword research for your local area and implementing it throughout your website and business listings
- Creating unique pages for each location you operate in and regularly updating them for relevancy
- Adding dedicated web pages for each service or product you offer
- Adding your company to all relevant online directories for businesses, such as Yelp, YellowPages and FourSquare
REPORT
Another major reason to work with a local SEO company is to take advantage of the huge databases and extensive analytical software it has access to. It would cost a small fortune for your small business to invest in the tools local SEO agencies can dedicate to local SEO, so it makes sense to work with a local SEO provider.
Reports help by telling you which local SEO efforts are the most effective in your area and which ones aren’t bearing fruit. Without data and reporting, forecasting and making decisions about future campaigns relies heavily on guesswork. We can help you make these decisions in real time so you don’t waste money on strategies that don’t work.
REFINE
Local SEO is one of the fastest-changing aspects of SEO online, with Google adding new features and making changes to the algorithm on a regular basis. Keeping up with these changes and regularly updating your profile accordingly is essential, but it’s hugely time-consuming.
Lead to Conversion™ can help your small business by taking on the workload of an entire department and continually updating and refining your online presence to ensure your website shows up in as many local searches as possible.
The Best Local SEO Pricing
We’re one of the best local SEO companies, offering affordable local SEO services to help smaller businesses gain traction in a highly competitive marketplace. Local SEO campaigns are helping SMEs carve a space for themselves and reach a wider audience than ever.
Let our local SEO agency work on your behalf to drive your business page up the search engine results pages. Where other marketing strategies — such as pay-per-click advertising — provide a fast, short-term marketing solution, local SEO marketing is a long-term strategy that helps you improve your website and online reputation while attracting more local business.
Local SEO Services Help You Build a Community
Another major benefit of investing in local services is that you can make a mark and become known in your local community. Lots of good reviews and a strong online presence help you reach more customers, and the process of acquiring backlinks and including local citations helps you connect with fellow business owners in your local area. The reasons to invest in an ongoing local SEO campaign are practically endless, and the urgency for implementing one grows with each day.
THE LEAD TO CONVERSION GUARANTEE:
Find Out More About Lead to Conversion™’s Local SEO Package
Get in touch today at 855-473-6582 to find out more about our company’s local SEO packages and help more nearby people find your business online.