Are you a medspa or aesthetic clinic looking to boost bookings for non-surgical facelifts like liquid facelifts, thread lifts, or other non-invasive facial rejuvenation treatments? In a competitive and growing market, simply having a beautiful website isn’t enough. You need to be seen by the right people at the right time—and that’s where Google Ads for non-surgical facelifts comes in.
Google Ads allows you to appear at the top of search results when potential patients are actively searching for treatments like “non-surgical facelift near me.” When executed properly, it becomes a scalable, data-driven way to drive consultations and bookings.
Why Google Ads Makes Sense for Facial Rejuvenation Services
Google Ads gives you immediate visibility in search engines, helping you reach high-intent users looking for non-surgical solutions. Here’s why it works:
- Target high-converting keywords like “liquid facelift near me” or “thread lift specialist.”
- Use geo-targeting to focus your ad spend on local prospects.
- Schedule ads to run during your clinic hours for maximum efficiency.
- Track every click, form fill, and phone call to measure ROI.
Google Ads also integrates well with your local SEO. Optimizing your Google Business Profile enhances ad credibility, especially when paired with location extensions and mobile click-to-call features.
Campaign Strategy: Aligning Ads With Your Funnel
Creating a successful Google Ads campaign starts with understanding user intent. Align your keywords and ad copy with where the user is in the decision-making process.
Bottom of Funnel (BoFu):
- Exact match keywords: “non-surgical facelift cost,” “book thread lift in [city]”
Middle of Funnel (MoFu):
- Phrase match: “benefits of liquid facelift,” “thread lift before after”
Tactics That Work:
- Separate campaigns by treatment type (PDO threads, liquid facelift, etc.)
- Set geo-targeting within a 10-15 mile radius
- Use bidding strategies like Maximize Conversions or Target CPA
- Write ad copy that highlights benefits: minimal downtime, natural results, non-invasive procedures
- Match the message in your ad to your landing page content
Writing Ads That Convert
Effective ad copy and PPC campaign structure for medspas play a critical role in attracting leads:
Ad Writing Tips:
- Lead with benefits: “Sagging Skin? Try Non-Invasive Lifts”
- Use urgency: “Spots Filling Fast – Book Now”
- Add credibility: “Performed by Certified Injector with 200+ 5-Star Reviews”
Policy Compliance Notes:
- Avoid exaggerated claims like “Look 20 Years Younger Instantly.”
- No before/after photos in ads (use them only on your landing page).
Your Landing Page: The Deal Closer
Driving traffic is just the beginning. A high-converting landing page is essential.
Landing Page Must-Haves:
- Clear, benefit-driven headline
- Overview of treatments with FAQ section
- Testimonials and social proof
- Strong CTA: “Schedule Your Free Consultation”
- Mobile-first design and fast load speed
Conversion Boosters:
- Lead magnet (e.g., downloadable guide or limited-time discount)
- Sticky contact buttons or appointment widgets
- Short, simple forms (3-4 fields max)
We recommend ongoing landing page optimization to improve conversion rates through A/B testing and data-driven tweaks.
Retargeting and Campaign Diversification
Retargeting campaigns help you re-engage visitors who didn’t convert the first time.
Retargeting Ideas:
- Display ads featuring testimonials or treatment benefits
- RLSA campaigns to increase bids on returning visitors
Campaign Concepts to Test:
- High-Intent Search Campaign: “liquid facelift specialist near me”
- Limited-Time Offer Campaign: “Save $100 on Non-Surgical Facelift – Book Today!”
- Educational YouTube/Display Campaigns focused on aging gracefully
Use ad extensions like “Before & After Gallery” or “Meet Our Injector” to increase visibility and engagement.
Frequently Asked Questions
Partner With Experts for Better Results
Running Google Ads efficiently takes experience. A specialized Google Ads agency can help you avoid common mistakes and extract maximum value from your budget. From campaign setup to ongoing optimization and reporting, expert guidance ensures your ads continually deliver.
Next Steps:
- Audit your current campaigns or launch your first test
- Build a conversion-focused landing page
- Start with local, high-intent keywords
Need help crafting a high-converting campaign? Book a strategy session with Lead to Conversion or contact us today at 855-473-6582, and let’s build your lead engine together.
