Our friends at L’Nique brought us the challenge of making an online version of their beautiful “redbook” catalog. We were able to accomplish this by approaching it like an ecommerce site, but without the shopping cart. Our tagging strategy for hundreds of colors and fabric variations allows visitors to create a wishlist of the perfect set of linens for their event or special occasion. L’Nique was very happy with the elegance of the design as well as the unique functionality.
We designed the L’Nique site to respond based on the viewing device – from desktop to notebook to smartphone.