Details
CLIENT Koloa Landing Resort
INDUSTRY Hospitality
CAMPAIGN TYPE Email Marketing
GOAL Generate bookings for the resort
EMAIL CAMPAIGN OVERVIEW Created 3 individual email blasts that were sent to a total subscriber list of 17,461 people. The main objective for the campaign was to generate bookings for the resort. The promotion included 25% off the entire stay plus a complimentary car rental, breakfast for 2 each day and a $100 resort activity credit.
Black Friday Teaser Stats
The first email was sent at 7am EST on Thursday 11/26 with a subject line of “Coming Nov. 27th Koloa Landing Black Friday Sale – Can You Afford to Miss It?” The purpose of this blast was to generate awareness for the upcoming main push on Black Friday.
Black Friday Main Blast Stats
The main Black Friday send went out again at 7am EST on 11/27 and was titled “Black Friday 2015” The subject line for the email was “Koloa Landing Black Friday Sale – Can You Afford to Miss It?”
Below is a graph showing the click trend over the 24hr. period of 11/27.
The following chart shows the number of opens based on the country the click originated from. The below click data is for the main Black Friday blast only.
Cyber Monday Blast Stats
The final send was on 11/30 at 7am EST. This last message was used to capitalize on Cyber Monday.
Click Performance Stats – Black Friday Main Blast
Final Campaign Statistics
- 1086 total unique click-throughs by both sends to the Wyndham booking engine
- 39 reservations generated by the email campaign
- Average rate per booking of $533.65
- Total revenue generated – $173,070
- Revenue per click-through (RPC) – $159.36
