Updated October 22, 2026. By Matthew Travers, President, Lead to Conversion. YMYL is the label Google uses for search topics where a wrong answer can do real damage. If your business gives people advice [...]
We audited 100 concierge and DPC practice websites in 20 U.S. metros. Only 6% of concierge sites let visitors enroll online and 33% publish a price. See the data and seven strategies built on it.
AI search engines cite pages their own search crawlers can reach. See how Google AI Overviews, ChatGPT and Perplexity retrieve, select and cite sources, and six steps healthcare practices can take to get cited.
By Matthew Travers, President, Lead to Conversion. What is generative engine optimization, and does your business need it on top of SEO? If you've searched a question lately and seen a written answer show [...]
By Matthew Travers, President, Lead to Conversion Precision Health Concierge Medicine has partnered with Lead to Conversion on a 12-month digital marketing program covering search, paid advertising, and revenue attribution for its practice on South [...]
AI website builders make website creation look easy. With a few inputs, you can generate layouts, service descriptions, images, basic SEO fields, and even a complete website in minutes. For a simple marketing site, that [...]
By: Matthew Travers, President at Lead to Conversion Medical content marketing can be one of the most reliable patient acquisition channels you have, but only if it’s built like a conversion system, not a publishing schedule. If [...]
By: Matthew Travers, President at Lead to Conversion Key Takeaways If you’re short on time, here are the most critical insights regarding the role of SEO in the modern healthcare landscape: Structured data is a “translator” that makes [...]
Twenty years is a long time in digital marketing. In 2006, Facebook was barely out of college campuses, the iPhone hadn’t launched yet, and “SEO” sounded like a niche technical term instead of a core [...]
The world of standby power isn’t what it used to be. The market has exploded beyond just diesel generators and residential backup units. Today, electricians and generator installers are entering a booming sector that includes [...]
We’re excited to announce that DWD Technology Group, a leading managed IT services provider in Fort Wayne and trusted expert in ERP and nonprofit software solutions, has partnered with Lead to Conversion to launch [...]
Medspas and aesthetic clinics offering Botox and dermal filler treatments operate in a highly competitive space. To stand out, you need compelling content for Botox and filler services that educates prospective clients and builds trust. [...]
Are you a medspa or aesthetic clinic looking to boost bookings for non-surgical facelifts like liquid facelifts, thread lifts, or other non-invasive facial rejuvenation treatments? In a competitive and growing market, simply having a beautiful website isn’t [...]
In today’s competitive cosmetic and wellness market, laser hair removal clinics must go beyond word-of-mouth and walk-in traffic. With 82.8% of patients using search engines to find healthcare providers, clinics without a strong digital presence risk being [...]
The global anti-aging market is booming — projected to reach over $119 billion by 2030 — as more people turn to cosmetic procedures, medspa services, and advanced skincare to look and feel younger. But with rising demand comes increased [...]
