Marketing Tips for Long-Term Care Facilities
Today, approximately 12 million Americans use long-term care facilities, such as nursing homes, and the demand is growing. If your nursing home is not ranked highly in the most popular search engine rankings, you need to implement new strategies to improve the traffic to your website. Here are some nursing home marketing strategies to implement:
Website Makeover: Design, Structure, and Content
It may be time to give your website a makeover. There are a number of strategies you can use to increase the traffic. Your website should be easy to navigate and should be optimized for load quickly on all devices. Also, make good use of your own custom photography. It’s a great way to give visitors inside view of your nursing home and the facilities you offer. When it comes to website content, you need to use persuasive materials to build trust with potential clients. Does your content encourage visitors to spend time on your website? Does it convince potential clients to contact you?
Improve Your Local Search Rankings
This is one of the most important nursing home marketing strategies. Google’s algorithm is designed so that when you type in a keyword phrase, the first results you see are usually local search results. You can take advantage of this by including your website on Google My Business listing pages. To do this, create a Google account and open a Google My Business page. It’s easy to add your business name and address. Don’t forget to include your phone number, website, and email details. Adding images is essential to attracting
Implement Search Engine Optimization Throughout Your Website
An important strategy for ensuring that your website ranks higher is to utilize search engine optimization experts. Keywords help searchers find specific information. Don’t stuff your content with keywords; they should be used naturally throughout your web pages. If you’re not sure how to use search engine optimization or which keyword to use, it pays to hire a professional to do it for you.
Utilize PPC Advertising
Pay Per Click (PPC) Advertising is just what it sounds like. You are only charged when a potential client clicks on your ad. You can set up an account using Google AdWords. It’s an affordable way to advertise your nursing home even if you have a tight budget. It draws targeted traffic, and it can easily be integrated with your social media channels.
Implement an Email Drip Program
An email drip program is a series of automated emails aimed at engaging your contacts, providing them with information about your nursing home and converting them into leads. You can use the emails to promote your new blog posts, upcoming events at your facility and the latest news about your nursing home.
He got his start doing SEO at an enterprise level with a nationally recognized B2B company, leading their SEO, Social Media and web marketing initiatives. After spending a few years on his own working freelance for small to medium size businesses and agencies alike, he joined the Lead to Conversion team. He loves inbound marketing, cohesive, integrated campaigns and providing a direct impact to the businesses he works with.
Mark has a diverse background with diverse interests. When he’s not working, you’ll likely find Mark outside and on his bicycle. He also loves to cook, read and learn.