ASSISTED LIVING MARKETING
If you’re struggling to generate high-quality leads for your assisted living facility, you’re not alone. Without the right leads, your marketing team ends up spinning its wheels, leading to reduced productivity and increased marketing expenses. If you don’t address the problem now, you’ll have trouble filling vacant units, which could make your assisted living facility less profitable.
Download the Assisted Living Marketing Guide, a 10-step action plan for maximizing your online visibility with digital marketing. You’ll learn how to turn your website into a lead-generating machine, use social media effectively and draw in leads with blog posts, email campaigns and other inbound marketing tactics.
“The ROI achieved in just 6 months will pay for Lead to Conversion™’s services the next 3 years. “
“We operate an Assisted Living facility. We hired LTC in October and we have seen a significant increase of inquiries for availability and have had multiple move ins a very short time. They have really enhanced our exposure on the web. Thanks LTC!”
HOW TO MARKET ASSISTED LIVING FACILITY USING DIGITAL MARKETING
Here are some top assisted living marketing ideas designed to make your community stand out.
Streamline Your Website Design
This is the focal point of your digital marketing strategy and will be the first impression and core source for lead generation online. Your website should be a virtual guide to every service your assisted living community has to offer. Make sure you have a clean and simple design that’s easy to navigate on a smartphone. If you don’t have experience in web design, don’t try to do it yourself — get a professional to design the site for you. It’s worth spending the money for an attractive, user-friendly website that doesn’t look amateur.
Create a Strong Social Media Presence
Even though your blog may be your primary vehicle for presenting information to prospective clients, social media marketing channels (such as Facebook and Twitter) should be your main route to promoting that information and drawing leads to your website. Interact regularly with your followers on social media; it’s a great way to get information in front of as many eyes as possible and it is one of the best marketing initiative that will help you reach potential clients.
Create Informative and Entertaining Videos
Video is a great medium for giving prospective clients a firsthand look at what day-to-day living is like in your facility. Ask some of your residents to volunteer to participate in a video; perhaps they could describe what they like most about your facility and how it helps them maintain a level of independence. You can communicate the value and range of your services in just a few minutes of video. This is one way of doing your assisted living advertising which will help your facility entice prospective residents.
Implement Your Assisted Living Marketing Plans with Regular Seo Blog Articles
One of the most effective ways to deliver information and convert leads is via blogging and article writing. Blog posting is an essential factor of digital marketing for assisted living. Make sure your blogs are relevant and evergreen so visitors can go back, look at archived pieces and still benefit from reading them.
Make Use of Inbound Marketing
Of the many online marketing efforts and strategies available, inbound marketing is a great way to draw traffic and new leads to your website by giving potential clients the information they want. There are a variety of ways to do this, such as blog posts, email campaigns, videos, e-books, social media and white papers.
Use Targeted Strategies Such as Email Newsletters
Once you have email addresses from prospective clients, remarketing to an already-interested target audience is important. If you don’t keep them engaged with compelling content centered on senior living communities, you risk losing your audience. You can send them your monthly email newsletter, links to your latest blogs, customer testimonials and invitations to community events at your facility.
Share Compelling Infographics
When creating marketing content for your senior living community, you want something that can quickly grab the attention of your target audience. Your content should be exciting and eye-catching while still remaining informative. For instance, a flashy graphic might entice potential clients, but you can’t convey much with just an image. Conversely, a lengthy, condensed block of text will provide details but won’t draw in audiences. A great way to strike this balance is by relying on infographics.
Connect With Diverse Audiences
Is your senior living home located in a community filled with people who speak a foreign language (such as Spanish)? If so, you should make sure your page is accessible to them. Otherwise, you risk losing out on a huge portion of your potential audience. This is one of the important aspects to look for in marketing assisted living communities.
Establish Your Authority With Links
When choosing between senior living communities, one of the main things potential clients look for is credibility. Retirement communities aren’t a product they can return if they’re faulty — it’s a place that’s in charge of taking care of their loved ones, providing health services and giving support. One of the best ways to boost your assisted living facility’s reputation is link building. This involves having trustworthy, high-quality websites link directly to your retirement community page.
Engage With Clients by Offering Live Chat
When looking for assisted living facilities for their loved ones, most people research a multitude of homes. It’s important to demonstrate why your facility is different from others. Perhaps you’re in a central location, or maybe you maintain a small staff-to-resident ratio. Whatever it is that makes you special, try to demonstrate it to your audience. While you can do this by including tons of information on your site, it’s impossible to cover every little detail. Thus, it’s helpful to provide an avenue where interested parties can ask questions about your retirement community.
Create a Resident Referral Program
If you’re having trouble filling up vacant rooms in your assisted living facility, consider turning to your current residents for help. There’s a good chance many of your residents have friends or relatives who are looking for high-quality senior care — why not ask them to recommend your home? You can fill up those empty spots and welcome new members to your community while your residents get to spend more time with their friends. It’s a win-win situation.
Make Sure Your Website Is Functional
When people think of sales and marketing teams, their minds immediately jump to content creation. While this is a huge part of digital marketing, it’s important not to overlook the technical aspect, or your technical SEO. This refers to the functionality of your site, such as visual stability, mobile and web layouts and — most importantly — page load time. These different elements play a pivotal role in the user experience.
Call an Assisted Living Digital Marketing Agency Today
Digital marketing is no easy feat. Not only do you have to connect with target demographics, but you also have to present your business in a compelling, positive manner. Ultimately, when it comes to marketing, it’s best to leave things in the hands of professionals. Lead to Conversion™ specializes in assisted living marketing and can help you harness the power of the internet to reach a wider audience. Our services include:
- Search engine optimization
- Website design
- Social media marketing
- Video marketing
- Email newsletters
Whether you’re looking to boost your assisted living facility’s social media presence, create more compelling emails or rank higher on search engines, our assisted living marketing agency can help. Contact Lead to Conversion™ today to discuss how we can help you craft a successful digital marketing plan for your center.
LET’S GET STARTED
For more information, please call (855) 473-6582 to speak with a digital marketing expert today for a free, no-obligation consultation and assessment.
Whether you’re looking to design a new site, run a PPC or SEO campaign, or deploy a holistic strategy doing it all, Lead to Conversion™ is a digital marketing services provider and a perfect partner that will take the time to put together a customized digital marketing strategy guaranteed to solidify your online presence and precipitate bottom-line results.
LEARN MORE ABOUT HEALTHCARE DIGITAL MARKETING