With more people than ever developing coronary artery disease, atherosclerosis, and other heart problems at a young age, it’s critical for cardiologists to ramp up their online presence, especially since traditional marketing continues to decline. As a cardiologist or cardiology practice administrator, you have the power to help people change their lives for the better — now all you have to do is educate them on heart health and let them know about your life-saving services. Here’s how Lead to Conversion can help with your marketing efforts.

Website Design

A well-designed website is one of the most valuable cardiologist marketing tools because it works for you 24 hours a day, seven days a week. Unlike other forms of marketing that require constant human input, most website functions can be automated to ensure potential patients get the information they need at any time of the day or night. With the right website, you can also offer online appointment scheduling, video visits and other convenient options for your patients.

You have just a few seconds to make a good impression on potential patients, so the homepage of your website needs to have a clear value proposition. In other words, why should people choose you as a healthcare provider? Listing your certifications, awards and areas of interest can help patients feel confident in your expertise, making it more likely they’ll choose your practice based on their user experience when visiting the site.

Your medical practice’s website should also include strong calls-to-action, plenty of educational content and patient testimonials. The more proof you can provide of your knowledge, experience and commitment to delivering excellent care, the more comfortable people will be with the idea of scheduling an appointment. Lead to Conversion uses proven marketing methods to drive traffic to your website and make people want to learn more about your practice.

SEO 

Once you start your cardiology marketing efforts, you need people to find your website. Search engine optimization is a set of techniques used to improve your search engine rankings, making your website visible to more people in your target market. Think about what happens when you search for a keyword with your favorite search engine. You probably click the first few links and ignore the sites at the bottom of the list. The better your rankings, the more likely people are to visit your website and start engaging with it.

If you’re building a website from scratch, it’s best to start your SEO campaign immediately. While you’re waiting for your SEO efforts to pay off, you can use pay-per-click (PPC) advertising, social media marketing and social media advertising to generate leads. This approach ensures that you have new patients coming in while you wait for your SEO campaign to gain traction, giving your practice the revenue it needs to remain competitive and capture market share.

Local SEO

Local SEO is one of the most important components of your overall SEO campaign. This type of SEO helps you rank highly for keywords relevant to your geographic location. For example, a cardiologist with a practice in Cleveland might want to target terms such as “Cleveland cardiologist” or “cardiology practice in Cleveland.” Claiming your local business page on Google, making sure your practice is on Google Maps and adding location pages to your website are also helpful for attracting the attention of potential patients in your area. Local search is also an excellent way to get inbound phone call inquiries for your practice and history has shown can provide up to 50+% of potential inbound leads coming from the web.

Social Media Marketing & Advertising

Social networks aren’t just for sharing memes and keeping in touch with long-lost family members. They’re also valuable marketing platforms for cardiologists all over the world. Social media marketing involves using Facebook, Twitter and other platforms to connect with potential patients and increase your visibility as a skilled cardiologist. The first step is creating profiles on each of these platforms and filling them with information about your credentials and experience.

It’s not enough to set up a profile and hope someone clicks on it, however. Social media marketing requires consistent effort to build a strong following and keep people engaged. One of the main benefits of doing your cardiologist marketing via social media is that millions of people use sites like Facebook and Twitter every day. As you gain followers, you’re likely to notice more traffic to your website and increased interest in your cardiology practice.

Many social networks also offer paid advertising to help businesses connect with their target audiences. That doesn’t mean you need to pay for ads on every network. For cardiologists and other health care providers, Facebook and Instagram are among the most effective advertising platforms. Although Twitter and Snapchat have millions of users, not many of those users are looking for a skilled physician to help them manage their heart health. Lead to Conversion knows which techniques produce the best results, ensuring that your cardiology marketing efforts are as successful as possible.

Pay-Per-Click (PPC) Marketing

Pay-per-click marketing is an excellent complement to SEO because it produces quick results. While you wait for your SEO campaign to take effect, you can use PPC marketing to generate leads and drive traffic to your website. A PPC campaign helps you place your website at the top of the search engine listings for relevant keywords. The cost of PPC advertising depends on the keywords you choose, although it usually costs anywhere from a few cents to a few dollars per click. One of the main advantages of PPC marketing is that you only pay when someone clicks on one of your ads, so it can be quite affordable.

At Lead to Conversion, our healthcare marketing experts know how important it is to customize a PPC marketing campaign that’s tailored to your unique needs that will produce bottom-line ROI for your marketing dollars. We will work with you to determine a monthly advertising budget and set goals for the campaign. Once the campaign is set up, we’ll also do the work of monitoring and adjusting it based on traffic data, controlling your advertising costs while also ensuring your ads are highly visible to your ideal patients.

We are in the business of helping you grow your business.

Lead to Conversion is a Cardiology Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582

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