Puppy Adoption Site Case Study

CLIENT:  Central Florida Puppy Adoption Site
INDUSTRY:  Puppies for Adoption
CAMPAIGN:  SEO & Local SEO
GOALS:

• Maximize exposure in Google organic search
• Amplify local presence for targeted markets in Google Business Profile (local) search listings
• Significantly increase inbound online inquiries and phone calls stemming from organic search and Google Business Profile (GMB) listings from those seeking a new furever family member

Deploy best practices SEO and local SEO with a primary focus on Google organic and Google Business Profile optimization strategy.

The client came to us having recently gone through a mobile-friendly website design and were looking to increase their search engine presence for their available puppies for sale in the central Florida region.

Based on a comprehensive site analysis and SWOT analysis, we put together a customized campaign that included a complete coding and content overhaul, aggressive link development, and a local SEO strategy that included optimization of their GMB profile, unique local citation creation, and hyperlocal directory submissions.

After a few months of sustained SEO & Google Business Profile optimization, the client saw a drastic increase in traffic and inbound puppy inquiries.

Organic search statistics for the campaign showed the following:

• Organic impressions increased 683% from 2,668 to 20,908
• Clicks increased 318% from 234 visits to 980
• Goal completions increased 310% from 19 to 78

Overall Google Business Profile Results

Google Business Profile statistics for the campaign showed the following:

Google Business Profile Website Referrals

• Google Business Profile Traffic increased over 1,622%
• Sessions increased 1,509%

Google Business Profile Inbound Phone Inquiries

• Google Business Profile call volume increased 100% from 0 to 87 inbound puppy inquiry phone calls (average of 2-3 calls/day)

The client was thrilled with our organic SEO and local optimization work and was forced to hire more personnel to manage inbound inquiries and puppy adoptions based on our performance and have since expanded the scope of work to further augment our digital marketing efforts.

Conclusion

At Lead to Conversion™, we understand that our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we implement and are always looking at ways to take things to the next level for our clients.

Here at Lead to Conversion™, we have over 100 years of collective digital marketing experience spanning across dozens of industries including dog breeders and trainers. Whether the goal is an increase in adoptable puppy inquiries through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Conversion™ has the experience and knowledge to execute the right campaign for your business. For more information on how to see similar results for your dog breeder or dog training practice, call Lead to Conversion™ at 855.473.6582 and let us drive traffic to your website, while improving your bottom line.