Comprehensive Content Marketing Solutions for an Ever-Changing Digital Landscape
If you seek to boost organic traffic to your franchise’s website and significantly increase the number of inquiries, leads, and conversions, our specialized content marketing services for franchises are the solution. At Lead to Conversion, our team has extensive experience in building custom content strategies tailored to your franchise and each of your franchisee’s locations. Our methods are tried and tested to ensure your local search ranking campaigns result in more local visibility in your target markets. With a successful content strategy, each franchise location has the opportunity to attract new leads and increase brand awareness.
How Our Content Marketing Services Help Generate Leads
At Lead to Conversion, we specialize in delivering tailored content marketing strategies designed specifically for franchises. Our approach focuses on enhancing your online presence, ensuring each franchise location gains visibility and attracts potential customers. Through comprehensive keyword research, local SEO optimization, and high-quality content creation, we drive targeted traffic to your website. Our team continuously monitors and adjusts strategies to keep up with search engine algorithm changes, ensuring sustained growth and lead generation.
Ready to see the impact of our content marketing services on your franchise? Learn what other franchise clients are saying about our services.
Learning Your Franchise Business’s Goals
Before signing on with any client, we ensure that we understand the ins and outs of your specific franchise business and goals through our discovery and onboarding process. During this phase, you get to know us, and we get to know you.
Discovery Call
All our campaigns start with a comprehensive conversation regarding your business objectives and the goals of a content marketing campaign. We’ll establish your current success and identify opportunities for improvement.
Content Audit
We audit your website content and develop a strategy to help your business grow. We analyze content structure, site traffic, and conversions to determine the best strategies that will increase your return.
Competitive Analysis
Knowing your competitors and what they’re doing right (and wrong) allows us to leverage those insights to create a competitive content strategy for your franchise. We perform an in-depth analysis of your competitors to outperform them.
Creating Your Franchise Content Marketing Strategy
Building and communicating a solid strategic plan is essential to effective, results-driven content marketing. We ensure your franchise content marketing strategy is based on specific and attainable goals.
Franchise Content Keyword Research
We discover the best keywords to use in your content marketing strategy that will provide the highest return on your investment. We target the keywords and search terms your audience uses the most so that they can find your business.
Custom-Built Content Strategy
Each of your franchise locations has a unique opportunity to bring in business. Our team will optimize your website content to increase visibility for local searches, and we will continually ensure the information on your business profiles stays up-to-date and accurate.
CRO to Improve Results
Our team ensures that your website is optimized for conversions so that you continually experience the value of your content strategy. With our custom content marketing plan for your franchise business, you’ll see increased conversions and sales.
Implementing Your Franchise Content Marketing Plan
Our team creates solid keyword and content marketing strategies on your website while linking-build throughout the web, anywhere and everywhere your brand’s name can and should appear.
Landing Page Design for Locations
The right content strategy only works when the pages your target audience lands on are designed to increase conversions. Our team ensures local service pages are designed to meet your target audience on their buyer’s journey and lead them further down the funnel.
Onsite Search Engine Optimization
In addition to optimizing your business profiles, our franchise SEO services optimize your website so that each location has its own page. This ensures visitors can find the most relevant information for that specific location, such as the hours of business or other amenities and accommodations available.
Connecting Location Pages to Google Business Profiles
We link each franchise location page to its corresponding Google Business Profile to boost local SEO, enhance online visibility, and drive more targeted traffic to your business. This seamless integration ensures accurate information and improved customer engagement for each location.
Optimizing Your Franchise Content Marketing Campaign
As traffic increases and results come in, content marketing becomes an ongoing process of optimization, fine-tuning, and focusing efforts to double down on what’s working best.
Strategic Internal Linking
As traffic increases and search engine algorithms re-index content, our team ensures your internal linking structure is optimized for SEO and website visitors. When you have a robust internal linking strategy, your target audience will spend more time on your website and convert as a result.
Franchise Content Metadata & Schema Markup
While the content on the page is important for SEO, so are the metadata and schema you have on the page. With properly optimized metadata and local schema markup on each page, your potential audience will be able to find your business first.
Calls-to-Actions Built for Conversions
As your content increases in the search engine results pages, ensuring your content has effective and well-placed calls-to-actions can mean the difference between a website visitor converting and leaving the website altogether. Our team ensures CTAs are placed strategically throughout the content and updates them as we analyze their success.
Analyzing Your Franchise Content Marketing Campaign
We transparently track all changes and results so our clients remain informed and aware of how their content marketing dollars are being spent.
Study & Improve Traffic with Content Marketing Services
We ensure to review how our optimizations impact not just the total traffic to your website but also the qualified traffic to your website. We ensure that our work brings in more potential customers who are likely to convert.
Grow Upon Our Franchise Marketing Strategy & User Experience
Understanding how users interact with your website and where they may be stopped on converting is essential to ensure consistent growth. Our team analyzes page depth and time spent on the site to understand the effectiveness of our plan.
Find Ways to Enhance Conversions Within Our Franchise Content Marketing Campaign
More traffic doesn’t always mean more conversions, so we ensure that part of our process includes analyzing conversion rates. Our strategy should not only increase traffic but also increase conversions.
Auditing & Refining Your Franchise Marketing Campaign
Thorough audits accompany our ongoing analysis as we work to report results, adjust our strategies to more and more personalized, targeted marketing, and scale your business in the direction you most want to go.
Regular Reporting on Franchise Content Marketing Campaign Success
Each month, we provide you with comprehensive reporting regarding the success of your campaign. We review calls, completed forms, and other conversion points throughout the website to ensure your campaign continues to perform at the highest level.
Franchise Content Marketing Strategy Updates
As your campaign progresses, we continually refine and rework your strategy so that you always see the best results. By updating your strategy based on the data that matters to you, we ensure your franchise content strategy will be adaptive and flexible enough to meet the needs of your growing business.
Continuous Optimization & New Content Creation
Content marketing is a continuous process. Our team monitors the performance of your website and regularly creates new content and updates existing content, improves designs, and adjusts CTAs to ensure your content remains relevant and fresh for your target audience.
