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If you’re seeking to boost organic traffic to your franchise’s website and significantly increase the number of inquiries, leads, and conversions, our specialized franchise SEO marketing services are the solution. At Lead to Conversion, we have extensive experience in franchise SEO marketing, ensuring each of your locations is highly visible to members of your target audience.

BOOK A DISCOVERY CALL

If you prefer to speak with someone now please call 855-473-6582

Benefits of Franchise SEO Marketing

We Make Your Time Worthwhile

With a successful SEO strategy, each franchise location has the opportunity to attract new leads and increase brand awareness.

Franchise SEO Experts

We know search engines, and we know franchise marketing. We combine the most up-to-date SEO strategies with a comprehensive understanding of your franchise business that will speak to your target audience.

We Know the Competition

As franchise SEO experts, we understand how to implement the best strategies for SEO that will help you overcome the competition, allowing you to see results in a shorter amount of time.

Holistic SEO Strategy

When it comes to SEO, you need a comprehensive strategy that considers all the factors that impact success. Our team combines Local SEO to target a specific audience, such as residents of a small neighborhood, and National SEO to target an entire city or state to maximize your ROI.

Case Study

With our expertise in custom website infrastructure, corporate branding, and hyper-localized SEO, we significantly amplified Dog Wizard’s digital impact. This culminated in a surge of traffic, an influx of highly qualified leads, and a notable boost in conversions.

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Our Challenge

With an extensive history before working with Lead to Conversion, our client had multiple duplicate pages and inconsistent brand identity. The challenge we had to overcome included eliminating duplicate content and unifying the brand’s identity across the Internet.

Our Solution

Our team strategically removed duplicate content, elevating their search results’ visibility. Combined with a consistent brand voice and a tailored local SEO strategy, we broadened their digital footprint. We optimized Google Business Profiles for each location and ensured accurate Name, Address, and Phone (NAP) details across multiple directories, further solidifying their online presence.

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Our Results

Curated, localized landing pages provided prospective clients with essential information, facilitating informed purchase decisions. As a result of our strategy, our client saw an increase in calls and conversions over the course of a few months.

Our Process

LTC SEO process

Embarking on your SEO journey with us begins with a comprehensive Discovery Call and site audit. This initial step is crucial as it allows us to understand your franchise’s current online presence, strengths, and areas needing improvement. During this call, we strive to learn as much as we can about how your online presence is translating (or not translating) into real leads and conversions. We also take this opportunity to understand your business objectives, budget, and expectations from the SEO campaign.

Once we clearly understand your franchise business and its SEO needs, we propose an SEO plan that aligns with your objectives and budget. This plan is not a one-size-fits-all solution but a custom-tailored strategy designed to address your unique needs and challenges. This strategy is based on a deep understanding of your industry, your competition, and the latest SEO trends and techniques.

 

The next step in our process is implementation. This is where we put our strategy into action. We start optimizing your website, creating high-quality content, building backlinks, and implementing other SEO tactics that are part of our strategy. Our team ensures that every SEO tactic we use is in line with search engine guidelines and best practices.

SEO is not a one-time task but an ongoing process. As we start seeing results from our efforts, we move to the optimization phase. This involves fine-tuning our strategies based on the results we are getting. We analyze the performance of different SEO tactics and double down on those that are delivering the best results. This continuous optimization ensures that your SEO campaign remains effective and continues to deliver the desired results.

Our process also involves regular analysis and auditing. We believe in transparency and keep you informed about the progress of your SEO campaign. We track all changes and results and provide you with regular reports so you can see how your SEO investment is paying off. We also conduct regular audits to identify any issues that might be hindering your SEO performance and take corrective action.

Based on our analysis and audits, we refine our strategies to make them more effective. We are always looking for ways to improve and deliver better results for our clients. This commitment to continuous improvement is what sets us apart and ensures that our clients always stay ahead of their competition.

Discovery & Onboarding

Before signing on with any client, we ensure we understand the ins and outs of your specific franchise business and goals through our thorough discovery and onboarding process. During this phase, you get to know us, and we get to know you.

Discovery Call

All our campaigns start with a comprehensive conversation regarding your business objectives and the goals of an SEO campaign. We’ll establish your current SEO success as well as opportunities for improvement.

Site Audit

We delve deep into your website content and develop a strategy to help your business grow. We analyze site traffic and conversions to determine the best SEO strategies that will increase your return.

Competitive Analysis

Knowing your competitors and what they’re doing right (and wrong) gives us the ability to leverage those insights for our clients. We perform an in-depth analysis of your competitors so that we can outperform them.

Strategize

Building and communicating a solid strategic plan is essential to effective, results-driven franchise SEO. We ensure every client’s SEO strategy is based on their specific goals and target audiences.

Keyword Research

We discover the best keywords to use in your franchise SEO strategy that will provide the highest return on your investment. We target the keywords and search terms your audience uses the most so that they can find your business.

Landing Page Design

The right content strategy only works when the pages your target audience land on are designed to increase conversions. Our team makes sure service pages are designed to meet your target audience on their buyer’s journey and lead them further down the funnel.

Conversion Rate Optimization

Our team ensures that your website is optimized for conversions so that you continually experience the value of your SEO strategy. With our custom SEO plan for your franchise business, you’ll see increased conversions and sales.

Implement & Execute

Successful search engine optimization involves implementing and executing various SEO tactics. Our team creates solid keyword and content marketing strategies with backlinks on your website and throughout the Web, anywhere and everywhere your brand’s name can and should appear.

Local SEO Strategy

Each of your franchise locations has a unique opportunity to bring in business when they each have their own Google business profile. Our team will optimize your profiles to increase visibility in the local pack, and we will continually ensure the information on your profile stays up-to-date and accurate.

Onsite Optimization

In addition to optimizing your business profiles, we optimize your websites so that each location has its own page. This ensures visitors can find the most relevant information for that specific location, such as the hours of business or other amenities and accommodations available.

Backlink Placement

Once your website and business profiles are optimized to the fullest extent, our team will place high-value backlinks to your website content and business profiles to enhance your online presence. This means more potential customers will see your business, increasing traffic and conversions on your website.

Optimize

As traffic increases and results come in, franchise SEO becomes an ongoing process of optimization, fine-tuning and focusing efforts to double down on what’s working best.

Internal Linking

As traffic increases and search engine algorithms re-index content, our team ensure your internal linking structure is optimized for SEO and for website visitors. Internal links help crawlers, and people, better understand related topics. When you have a robust internal linking strategy, your target audience will spend more time on your website and convert as a result.

Meta Data & Schema Mark-up

While the content on the page is important for SEO, so are the metadata and schema you have on the page. With properly optimized metadata and schema markup on each page, your potential audience will be able to find your business first.

Calls-to-Action

As your content increases in the search engine results pages, ensuring your content has effective and well-placed calls-to-actions can mean the difference between a website visitor converting and leaving the website altogether. Our team ensures CTAs are placed strategically throughout the content and updates them as we analyze their success.

Analyze

As we analyze the hard data of our efforts, we transparently track all changes and results so our clients remain informed and aware of how their SEO dollars are being spent.

Traffic

We ensure to review the ways our optimizations impact not just the total traffic to your website but also the qualified traffic to your website. We ensure that our SEO work brings in more potential customers that are likely to convert.

User Experience

Understanding how users interact with your website and where they may be stopped on the journey toward converting is essential to ensure consistent growth. Our team analyzes page depth and time spent on the site to understand the effectiveness of our SEO plan.

Conversions

More traffic doesn’t always mean more conversions, so we ensure that part of our process includes analyzing conversion rates. Our strategy should not only increase traffic but also increase conversions.

Audit & Refine

Thorough audits accompany our ongoing analysis as we work to report results, adjust our SEO strategies to more and more personalized, targeted marketing and scale your business in the directions you most want to go.

Monthly Reporting

Each month we provide you with comprehensive reporting regarding the success of your SEO campaign. We review calls, completed forms, and other conversion points throughout the website to ensure your campaign continues to perform at the highest level.

Strategy Updates

As your SEO campaign progresses, we continually refine and rework your strategy so that you always see the best results. By updating your strategy based on the data that matters to you, we ensure your strategy will be adaptive and flexible enough to meet your growing business’s needs.

Continuous Optimization

SEO is a continuous process. Our team monitors the performance of your website and regularly updates content, design, and CTAs to ensure it remains relevant and fresh for your target audience.

Frequently Asked Questions

What is franchise SEO marketing?

Franchise SEO marketing is the process of optimizing a franchise’s online presence to improve its visibility in search engine results. It involves strategies and techniques to increase organic traffic, generate leads, and boost conversions specifically for franchise businesses.

SEO is crucial for franchise businesses because it helps them increase their online visibility, reach a wider audience, and attract more potential customers. Effective SEO strategies can drive targeted organic traffic to individual franchise locations, improve local search rankings, and enhance the overall online presence of the franchise.

Franchise SEO has its unique challenges and requirements compared to regular SEO. Franchise SEO focuses on optimizing both the corporate/franchise website and individual location websites. It involves managing multiple locations, local SEO strategies, coordinating branding consistency across locations, and addressing franchise-specific SEO considerations.

Our franchise SEO marketing agency offers comprehensive services tailored specifically for franchise businesses. These services include franchise website optimization, local SEO, content creation, review management, citation building, online reputation management, and franchise-wide SEO strategy development and implementation.

Book a Discovery Call

If you prefer to speak with someone now please call 855-473-6582.

When it comes to franchise SEO marketing, whether you run a franchise business or multiple franchise locations, effective marketing is crucial for achieving success. It’s essential to ensure that your target audience is aware of the comprehensive range of products or services your franchise offers. If you’re facing challenges with generating leads and uncertain about expanding your business, it’s time to elevate your marketing strategies and put more focus on franchise SEO marketing.

About Lead to Conversion

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Managing a franchise business is no easy task, especially when it comes to SEO for franchises. You have to hire employees, provide customer service, balance the books and handle hundreds of other tasks, leaving little time to learn about the latest SEO techniques. That’s why partnering with the franchise SEO experts at Lead to Conversion makes sense. Our team members have extensive experience using SEO to generate leads, increase conversion rates and maximize brand awareness for companies across various industries. Call (855) 473-6582 to request a quote and learn more about our experience with franchise SEO marketing.