The first step in any online marketing strategy is to conduct thorough research, and SEO strategies are no different.
Our SEO team first conducts a comprehensive company and SEO audit to assess where you’re currently at. We’ll learn your brand, target market and business objectives inside and out, then conduct keyword research to discover what your audience is searching for online. In the process, we’ll learn what keywords your future customers are using to search and get an idea of the keyword difficulty in your vertical.
Next, we do a thorough competitor analysis so we clearly understand where you’re positioned in the SERPs compared to similar businesses. We analyze the content on top-performing sites, identify best-ranking keywords and perform a side-by-side analysis in view of optimizing your website so it overtakes the competition and climbs to the top of the search engines’ results pages.
With digital marketing moving so quickly in today’s fast-evolving world, neglecting the SEO process could see your business fall behind.
New SEO tactics come into play with each update of Google’s algorithm, and SEO best practices are constantly evolving. Trying to keep on top of these nonstop changes and running SEO campaigns without the help of an SEO company while performing other duties simply isn’t viable anymore.
SEO services from Lead to Conversion™ are all-encompassing and include a full SEO campaign, from initiation to analytics and ongoing optimization. We develop a customized, targeted plan to take your website’s SEO from wherever it is now to the top of the major search engines’ results pages.
As soon as we devise a clear digital marketing strategy for SEO on your website, we get to work with on-page SEO tactics and optimize for local SEO.
The more valuable information you include in your website, the higher it’ll appear in search rankings, provided the content is high-quality and perfectly primed for conversion optimization. We can help you design your website so it meets Google and other search engines’ strict expectations and create content that attracts qualified traffic, keeps visitors at your website and inspires them to book, buy, return and recommend.
Furthermore, adding more content to your site gives search engines more information about the service you provide or products you sell. Linking content to social media profiles and optimizing these for SEO is also an important element of the overall strategy. All this additional information translates directly to higher rankings and more organic traffic, provided it’s done correctly.
Once we’ve perfected the design of your website and added high-performing content, we’ll get to work with technical SEO and off-page SEO strategies. We use what we learn from keyword research and competitor analysis and conduct a technical SEO audit. Some of the SEO solutions we can help you implement at this stage include:
- E-commerce SEO
- Meta descriptions
- Title tags
- Page speed optimization
- XML sitemaps
- Enabling AMP
- Adding schema markup
- Other SEO needs related to crawling, indexing and website architecture
There’s a whole lot of SEO work to do if you want to get to the top of the SERPs. Keywords should be strategically placed throughout the website. Too many and Google will categorize your site as spam; too few and it won’t register in the keyword rankings.
Link building and backlinking are essential to help search engines understand that you’re a high-authority site. Outwardly linking to respected sites and getting links to your site from high-authority sites are other ways we can help you climb up the search results.
Ongoing monitoring of how well your website is performing online is an essential task that only a dedicated SEO company has time to perform. What’s more, because Lead to Conversion™ has been in business since 2006, we’ve amassed a huge database of high-performing sites across industries to compare and contrast your site to.
We go beyond the scope of Google Analytics to conduct daily, weekly, monthly and annual reports that provide deep insights into how well web pages are performing. Keeping track of SEO metrics such as visitor numbers, bounce rate, new referring domains, on-page optimization scores, text readability, CTR and organic visibility helps us strategize for further improvements.
We continually conduct thorough SEO audits and compare them to pre-optimization levels, which tells us what’s working and what requires refinement. We work relentlessly and tirelessly to continually make changes to your site so it continues to attract more visitors and guides them through the navigation process until they convert. This doesn’t mean devising a strategy on a one-off basis or once a year; it means using a continual cycle of improvement that feeds into every aspect of your digital output on an ongoing basis, based on real-time data.
We keep you updated at every stage of the process and take great pride in having exceptional communication skills. We’re highly responsive and always take the time to explain how and why we’ve made changes to your website.