The Business Case
We were able to design and build a modern, responsive two page website that effectively guides visitors through ACE’s customer journey. The outdated website was replaced with a user-friendly interface, optimized for various devices, and featuring clear calls to action. A key component of the new website is an integrated form that seamlessly collects essential information from potential participants in their lab trials. This streamlined data collection process not only enhances operational efficiency but also provides valuable insights for refining trial recruitment strategies.