Services
Search Ads
Background
Three Oaks Hospice is a home hospice service with multiple locations. Their goal is to be available for those that need this time-sensitive service.
Objectives
Increase conversions by eliminating wasted spend and focusing on the quality of ads and keywords.
Strategy
Updated ads to align with core keywords and landing pages. Removed low-performing keywords and keywords that resulted in irrelevant searches. Optimized ad assets and location targeting.
Results
Q2 saw substantial improvement over Q1. With the same budget, conversions increased 100.76%. Impressions grew by 46.24%, with the conversion rate increasing 20.44%. This brought their overall cost per conversion down 42.00%
Conclusion
By improving the keyword targeting and quality of the ads, we doubled the number of leads and improved the quality of the leads they received.
