Services

Search Ads

Background

Three Oaks Hospice is a home hospice service with multiple locations. Their goal is to be available for those that need this time-sensitive service.

Objectives

Increase conversions by eliminating wasted spend and focusing on the quality of ads and keywords.

Strategy

Updated ads to align with core keywords and landing pages. Removed low-performing keywords and keywords that resulted in irrelevant searches. Optimized ad assets and location targeting.

Results

Q2 saw substantial improvement over Q1. With the same budget, conversions increased 100.76%. Impressions grew by 46.24%, with the conversion rate increasing 20.44%. This brought their overall cost per conversion down 42.00%

TOH UA Q1Q2
TOH GA Q1 Q2

Conclusion

By improving the keyword targeting and quality of the ads, we doubled the number of leads and improved the quality of the leads they received.

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