The Growing Need for Senior Living Marketing

tips for marketing assisted living facilitiesThe baby boomer years of 1946 to 1964 saw 76 million Americans born, and today those boomers are retiring at a pace of close to 10,000 per day. This means that those responsible for retirement community marketing need to have the tools and the timing to tap into this rapidly expanding market.

By the year 2030, more than one out of every five Americans will be over the age of 65. The number of new Alzheimer’s and dementia cases will also exacerbate the need for effective assisted living marketing plans in the coming years. In 2013, the number of Americans living with Alzheimer’s was 5 million, but by 2050 that total will be closer to 14 million.

It is estimated that the number of Americans needing assisted living or nursing home care could rise by as much as 75 percent from 2010 to 2030, so you need to be there waiting when their family members are looking for a good facility.

When you combine baby boomers that need regular care such as memory care and the baby boomers that choose to live in independent living facilities to simplify their lifestyle, there is a mountain of possibility. The competition will be fierce as more and more Continuing Care Retirement Communities open to meet the demand, but with sound assisted living marketing tools and procedures in place, your facility can lead the way.

Give us a call at 855-473-6582 to talk to an expert about our senior living marketing services today!

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A Range of Proven Services

Lead to Conversion offers a comprehensive list of specifically chosen senior living marketing ideas and services to help increase the number of residents in your facility.

Seniors and their adult children are active on mobile devices, so it’s imperative that your website is responsive for assisted living marketing.

If your facility isn’t being found when potential residents are looking in your area, then your competition will be.

Sustained SEO Services

SEO isn’t a ‘set it and forget it’ kind of service. We will provide ongoing service and support to ensure you stay near the top of search rankings.

More seniors means more people looking for useful info about senior living, and that means a need for optimized articles to highlight keywords that will get you found.

This often-overlooked tool is a must for effective nursing home marketing.

People love to share information and experiences online, and a specialized social media campaign created by our senior living marketing consultants will get people talking about you.

We use tried and tested pay-per-click management techniques that are custom designed to boost your senior living marketing results.

Video needs to be part of any successful online marketing campaign, and it’s no different for assisted living marketing.

Keeping in touch via professionally managed email marketing campaigns will help to keep your facility top of mind.

Contact us today to learn more and get the process started.

As a consultant to several industries, I have been charged with finding the very best in social media, website design, and SEO.  After three months of research for several clients last year, I was delighted to find a group that is not only incredibly qualified, professional, far ahead of the curve and incredibly dedicated to client satisfaction.

Lead to Conversion is an organization that can take any client, any market, any industry and take what they have and make it extraordinary or start from scratch and build a solid foundation for not only awareness, lead generation but most importantly ROI.

Everyone I have had the pleasure of working within both organizations has been a pleasure to deal with.  Caring individuals who want to get to know their clients, understand their needs and then not only meet those expectations but exceed them each and every time.

Every company should have these companies in their ‘go-to’ phone contact list if they want the very best outcomes and an enjoyable work experience.

Donna J. Scott, Owner/President, D. Scott and Associates, LLC Strategic Sales, Marketing and Development Consulting

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