6 – Develop an email marketing campaign strategy: Most seniors will read their email, and an SEO marketing consultant can help you create and run effective campaigns that bring you more business. SEO experts will also make sure that your website has efficient email collection technology. No visitor to your site should ever leave it, without a request for an email address.
It is crucial this is done properly as some are suspicious of having their information gathered and revealed to others. You should also make it clear that they can easily opt out of the service if necessary by simply clicking a link, as sometimes forget that they actually agreed to receive newsletters from you into their inbox.
However, keep in mind that they are not going to opt out of your service if they are intrigued by an email header that truly interests them. Keep the email headers humorous and entertaining and never frighten them with a joke that could be perceived as a threat or they will never open another email from you. For instance, never write a header that says something like “This week’s bargains are a real steal” as a someone with cognitive problems might read that to mean that you intend to steal from him or her.