Senior Living Marketing Agency
As the need for Senior Living Communities continues to grow along with the aging population, finding an effective and proven marketing agency is crucial to your success.
Senior Living Marketing: How to Attract Leads and Maximize Conversions
Add 20-50% to Your Occupancy Rate By Following Our Step by Step Guide
The Growing Need for Ethical and Effective Marketing Agencies
The baby boomer years of 1946 to 1964 saw 76 million Americans born, and today those boomers are retiring at a pace of close to 10,000 per day. This means that those responsible for senior living marketing need to have the tools and the timing to tap into this rapidly expanding market. Digital Marketing for senior care centers has changed when it comes to attracting prospective residents as they rely more heavily on the Internet. And if you want to gain sales traction, you must adapt to these changes.
The number of Americans needing senior care could rise by as much as 75%.
It is estimated that the number of Americans needing senior care could rise by as much as 75 percent from 2010 to 2030, so you need to be there waiting when their family members are looking for a good facility.
Senior living digital marketing agency tools and procedures.
When you combine baby boomers that need regular care such as memory care and the baby boomers that choose to live in independent living facilities to simplify their lifestyle, there is a mountain of possibility. For senior living providers, a digital marketing strategy typically entails a variety of website pages, search engine optimization, optimized articles, digital video and social media. The competition will be fierce as more and more senior living communities open to meet the demand, but with sound senior living marketing tools and procedures in place, your facility can lead the way.
More than 1/5 Americans will be over the age of 65 by 2030
Source: Census.gov
In 2013, the number of Americans living with Alzheimer’s was 5 million, but by 2050 that total will be closer to 14 million.
The number of new Alzheimer’s and dementia cases will also exacerbate the need for effective senior care plans in the coming years. In 2013, the number of Americans living with Alzheimer’s was 5 million, but by 2050 that total will be closer to 14 million.
A Range of Proven Senior Living Marketing Services
Lead to Conversion™ offers a comprehensive list of marketing services to help increase the number of residents on your property.
Responsive Website Design
Seniors and their adult children are active on mobile devices, so it’s imperative that your website is responsive for senior living marketing.
Search Engine Optimization & Integration
If your facility isn’t being found when potential residents are looking in your area, then your competition will be.
Pay-Per-Click Marketing
SEO isn’t a ‘set it and forget it’ kind of service. We will provide ongoing service and support to ensure you stay near the top of search rankings.
Google Business Profile
This often-overlooked platform is an absolute must if you’re going to maximize local customer acquisition.
Lead to Conversion™ is an organization that can take any client, any market, any industry and take what they have and make it extraordinary or start from scratch and build a solid foundation for not only awareness, lead generation but most importantly ROI.
Donna J. Scott
Owner/President, D. Scott and Associates, LLC Strategic Sales, Marketing and Development Consulting
400%
growth in overall visibility
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What Are The Most Effective Senior Living Marketing Strategies?
One of the fastest growing online business arenas for selling products and services in America is senior care.
As millions of baby boomers retire, there is more need than ever for all kinds of innovative businesses. Some of the biggest industries right now include real estate for retirees, retirement homes, caregivers, nursing homes, medical aids for walking, talking and speaking, private nurses, massage therapists, wheelchairs, step-in-tubs, memory aids, supplements, palliative care workers, and more.
The potential for business is great but so is the potential for competition, which is why it is crucial that you, the owner of a website that serves the needs of this aging population, has effective marketing strategies in place. This means having a sleek, professional website to advertise your services that provide clear, concise information, a senior-friendly platform, and a simplified, fast checkout so that visitors are not worried about the payment process as they order products from you.
8 Must-Have Marketing Strategies For Senior Living
Here are eight of the best marketing strategies that you can adopt during the boom expected to dominate the online markets until at least 2030.
Our senior living marketing agency can really help your business stand out from the crowd in a realm that is soon to be booming with competition. It is also a good idea because it helps free up your time to grow your business, while you allow the professionals to manage the upkeep and functionality of it.
Make sure that you are ready for this by having all of your marketing plans in place so that you can handle the flood of business that will be coming your way in the next few years.