Senior Living Marketing Consultants
As the need for Continuing Care Retirement Communities continues to grow along with the aging population, finding an effective and proven marketing agency is crucial to your success.
Assisted Living Marketing: How to Attract Leads and Maximize Conversions
Add 20-50% to Your Occupancy Rate By Following Our Step by Step Guide
The Growing Need for Ethical and Effective Marketing Agencies
The baby boomer years of 1946 to 1964 saw 76 million Americans born, and today those boomers are retiring at a pace of close to 10,000 per day. This means that those responsible for retirement community marketing need to have the tools and the timing to tap into this rapidly expanding market.
The number of Americans needing assisted living could rise by as much as 75%.
It is estimated that the number of Americans needing assisted care could rise by as much as 75 percent from 2010 to 2030, so you need to be there waiting when their family members are looking for a good facility.
Lead the way with marketing tools and procedures.
When you combine baby boomers that need regular care such as memory care and the baby boomers that choose to live in independent living facilities to simplify their lifestyle, there is a mountain of possibility. The competition will be fierce as more and more Continuing Care Retirement Communities open to meet the demand, but with sound assisted living marketing tools and procedures in place, your facility can lead the way.
Give us a call to talk to an expert about our continuing care marketing services today!
More than 1/5 Americans will be over the age of 65 by 2030
Source: PRB 2016
In 2013, the number of Americans living with Alzheimer’s was 5 million, but by 2050 that total will be closer to 14 million.
The number of new Alzheimer’s and dementia cases will also exacerbate the need for effective assisted living marketing plans in the coming years. In 2013, the number of Americans living with Alzheimer’s was 5 million, but by 2050 that total will be closer to 14 million.
A Range of Proven Senior Living Marketing Services
Lead to Conversion offers a comprehensive list of specifically chosen continuing care retirement community marketing ideas and services to help increase the number of residents in your property.
Lead to Conversion is an organization that can take any client, any market, any industry and take what they have and make it extraordinary or start from scratch and build a solid foundation for not only awareness, lead generation but most importantly ROI.
Donna J. Scott
Owner/President, D. Scott and Associates, LLC Strategic Sales, Marketing and Development Consulting
growth in overall visibility
Custom designed to boost your results.
We use tried and tested pay-per-click management techniques that are custom designed to boost your marketing results.
Keep your facility top of mind.
Keeping in touch via professionally managed email marketing campaigns will help to keep your facility top of mind.
What Are The Most Effective Senior Living Marketing Strategies?
One of the fastest growing online business arenas for selling products and services in America is elderly care.
As millions of baby boomers retire, there is more need than ever for all kinds of innovative businesses. Some of the biggest industries right now include real estate for retirees, retirement homes, caregivers, nursing homes, medical aids for walking, talking and speaking, private nurses, massage therapists, wheelchairs, step-in-tubs, memory aids, supplements, palliative care workers, and more.
The potential for business is great but so is the potential for competition, which is why it is crucial that you, the owner of a website that serves the needs of this aging population, has effective marketing strategies in place. This means having a sleek, professional website to advertise your services that provide clear, concise information, a senior-friendly platform, and a simplified, fast checkout so that visitors are not worried about the payment process as they order products from you.
8 Must-Have Marketing Strategies For Senior Living
Here are eight of the best marketing strategies that you can adopt during the boom expected to dominate the online markets until at least 2030.
1 – Have elderly-friendly web design: Users need a website design with large type for those who have trouble seeing and audio to help those who are hard of hearing. Using bright colors and a simple, obvious layout can help prevent the frustration and confusion that the memory impaired sometimes experience when they are using websites.
2 – Elderly visitors need a responsive web design that works on every device: Many communicate on tablets or large cell phones, and they prefer to use touch sensitive-screens rather than fuss with typing or point-and-click web pages.
3 – Make sure they can find your web page online: Be sure to use proper language when optimizing your SEO to make your website more searchable. It is also a good idea to use location-specific SEO techniques so that they can find the services they want in their own neighborhood.
4 – Create a blog that contains SEO optimized articles: This blog can be on your site or off-site, and it will draw business to you as long as it links back to the home page of your website. A good approach is to build your articles around popular topics that seniors search for on Google and other search engines and then design this article editorially so that it somehow leads to a call to action to your website.
5 – Allow experienced marketing experts to develop pay-per-click strategies and content for you: SEO professionals can find the keywords that will result in a flood of traffic to your site at the most minimal cost to you. Pay-per-click can work particularly well for websites on a budget, especially if you advertise on social media sites that are popular with seniors such as Facebook.
6 – Develop an email marketing campaign strategy: Most seniors will read their email, and an SEO marketing consultant can help you create and run effective campaigns that bring you more business. SEO experts will also make sure that your website has efficient email collection technology. No visitor to your site should ever leave it, without a request for an email address.
It is crucial this is done properly as some are suspicious of having their information gathered and revealed to others. You should also make it clear that they can easily opt out of the service if necessary by simply clicking a link, as sometimes forget that they actually agreed to receive newsletters from you into their inbox.
However, keep in mind that they are not going to opt out of your service if they are intrigued by an email header that truly interests them. Keep the email headers humorous and entertaining and never frighten them with a joke that could be perceived as a threat or they will never open another email from you. For instance, never write a header that says something like “This week’s bargains are a real steal” as a someone with cognitive problems might read that to mean that you intend to steal from him or her.
7 – Developing a strong social media presence online: This strategy can play a crucial part in getting out the word about your services as many people are online, involved with their families, especially on Facebook, which once set up, is one of the easiest services for them to operate. Sending friend requests using Facebook, ads can help your customers remember that you are available and ready to serve them.
8 – Create videos to entertain and also provide information about your business: A great marketing video is an excellent tool for selling and learning online. However, some elderly have short attention spans, so it is best to keep your videos very short. It is also crucial that these videos are not so entertaining that your main message is obscured by the narrative of the video. Video descriptions and content can also be optimized with search phrases, and all of your crucial information and the name of your company should be presented first so that they can retain the memory of it should they decide to shut your video off.
Hiring proven marketing consultants can really help your business stand out from the crowd in a business realm that is soon to be booming with competition. It is also a good idea because it helps free up your time to grow your business, while you allow the professionals to manage the upkeep and functionality of it.
Make sure that you are ready for this lucrative opportunity by having all of your marketing plans in place so that you can handle the flood of business that will be coming your way in the next few years.
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