Know more about your e-commerce business
The first step in the process is to get to know your brand inside-out. We won’t start working on any content, ad campaign or marketing effort until we fully understand what your company stands for. From your mission statement to core values and demographics, we’ll work with you to create a profile of your ideal customers and develop strategies to make your store irresistible to them. We aren’t simply aiming to drive more sales; we want to make sure your brand speaks to your audience and inspires them to return and tell their friends about your site.
E-commerce marketing strategy that works best for you
When it comes to e-commerce businesses, a strategy is essential to differentiate your store and ensure it appeals to online shoppers. The internet is an amazing tool for business owners, but it means more people than ever can set up as online retailers and compete directly with your company online. A core aspect of our strategy is learning about your specific e-commerce market, researching competitors’ target audiences and developing viable methods to ensure your online store stands out above the rest.
Implement e-commerce marketing strategy to get more sales
Before making any changes, we’re always careful to consult a member of your leadership team to ensure we’re in alignment. We’ll explain which aspects of our strategy are likely to deliver immediate results and which efforts increase sales and inspire brand loyalty over time. We’re always careful to explain exactly how our e-commerce marketing services will lead to direct and indirect results, and we always have data and evidence to back up our choices.
Making all channels work for your e-commerce website
The optimization process involves optimization across multiple channels, from on-page e-commerce SEO, web design, CRO, link-building services to off-page SEO, social media, and email marketing. The major benefit of working with an online marketing partner is the time and knowledge we can dedicate to every channel you want to use. No matter how hard-working, dedicated or efficient your team is, it won’t be able to deliver the exceptional results our e-commerce digital marketing experts can. We can give your company a competitive edge, with constant access to e-commerce marketing specialists.
Analyze data and results with monthly e-commerce marketing reports
Another major benefit of digital marketing is tangible, actionable analytics. In the past, marketers had to play guessing games about whether an ad in a newspaper or on radio delivered results. We can show you how combined paid and organic channels complement each other to increase sales. For instance, a web user might discover your website through Twitter but convert after searching for you on Google and conducting their own research later on.
We help you understand analytic metrics so you can track performance and measure the efficacy of our e-commerce marketing efforts. This level of accountability is unparalleled and provides direct insight into how well our efforts are performing on your behalf.
Always evolving to give your e-commerce company the best results
There’s no such thing as a one-and-done e-commerce marketing strategy. We work with you to use the data we collect about the efficiency of our efforts to refine future strategies. This allows us to continually improve your e-commerce page’s on- and off-site marketing efforts and incorporate any new information we learn about digital marketing, search algorithms and consumer expectations.