The number of e-commerce companies has increased exponentially in recent years, meaning e-commerce businesses face more competition than ever. If you want your e-commerce store to be popular, with lots of repeat customers and recommendations, you’ll need a thorough e-commerce marketing strategy in place that draws upon various aspects of digital marketing.
From search engine optimization to e-commerce web design and social media marketing, an e-commerce marketing company should have a broad spectrum of skills. At Lead to Conversion™, we’ve covered every aspect of online marketing since 2006. Our digital marketing team is uniquely placed to generate e-commerce growth because of years of experience, an extensive database and a passion for highly targeted marketing campaigns.
Boost Brand Awareness With an E-Commerce Marketing Strategy
Brand awareness is crucial if you want your e-commerce site to perform at its best. It doesn’t deliver immediate results like social media platforms and pay-per-click (PPC) can, but it’s hugely important for customer retention and e-commerce brand loyalty. Email marketing, social media and content marketing on behalf of e-commerce businesses are the most effective ways of enhancing brand awareness and letting your target audience know what your e-commerce company is all about.
As effective as these e-commerce marketing services are, they require an extensive amount of time and resources to make the most of them. No individual or team that has other tasks to do can deliver the same results as a dedicated digital marketing agency. Let us take care of marketing your online store so you can focus on making it the best it can be.
Drive Qualified Traffic to Your E-Commerce Business
As an e-commerce website, traffic underpins many of your business’s goals and the entirety of your e-commerce sales. Improving site traffic is much more than a numbers game, although many digital marketing services focus exclusively on increasing an e-commerce store’s traffic. We’re not like that. Our e-commerce marketing experts home in on your unique e-commerce brand and target audience, allowing us to not only generate more traffic but ensure site visitors have a high chance of converting.
We drive qualified traffic to e-commerce businesses using a multifaceted approach. Search engine optimization, pay-per-click advertising and content marketing attract your target market to e-commerce stores. Once eyes are on your site, conversion optimization and professional web design hold visitors’ attention and encourage them to convert. Some strategies take time while others deliver immediate results, and we’re careful to take a coordinated approach when strategizing how to implement e-commerce marketing services for your e-commerce business.
Capitalize on Multiple Marketing Channels With E-Commerce Marketing
As a small business, you probably have a limited marketing budget and limited time and resources to dedicate to e-commerce marketing. Every penny you spend and action you take counts, which is why your e-commerce marketing efforts are best left to the professionals. With so many channels available, you might currently feel like you can only pick two or three. Our e-commerce clients benefit from our extensive knowledge of all channels, including:
- Social media marketing
- Paid advertising
- Amazon marketing services
- Email marketing
- Conversion rate optimization
- e-commerce SEO services
- Content marketing
It’s not only our expertise that you benefit from, though. In addition to a dedicated account manager, you’ll have an entire digital agency spending time on your business strategy. And instead of struggling to find the time in-house, your team members can focus on their specializations while we focus on ours. And the benefit of using multiple marketing strategies? Increased online sales, brand awareness and a better online reputation
The LTC Process: A Continual Cycle of Improvement
At Lead to Conversion™, we’ve been offering e-commerce marketing services for more than a decade, and we’re proud of the results we’ve delivered. Two of the reasons we’re so successful are that we take an individualized approach to marketing online stores and take the time to learn about each company’s e-commerce branding in extensive detail. Our internet marketing agency has expertise spanning search marketing, CRO, PPC, social media marketing, email marketing, content marketing and more.
There’s no one-size-fits-all approach when it comes to your e-commerce store’s digital marketing efforts. Each company has a unique target market and a brand personality to ensure it reaches that audience.
Below is the process we use to make your commerce business more discoverable online and your website more likely to inspire purchases and repeat customers.
Know more about your e-commerce business
The first step in the process is to get to know your brand inside-out. We won’t start working on any content, ad campaign or marketing effort until we fully understand what your company stands for. From your mission statement to core values and demographics, we’ll work with you to create a profile of your ideal customers and develop strategies to make your store irresistible to them. We aren’t simply aiming to drive more sales; we want to make sure your brand speaks to your audience and inspires them to return and tell their friends about your site.
E-commerce marketing strategy that works best for you
When it comes to e-commerce businesses, a strategy is essential to differentiate your store and ensure it appeals to online shoppers. The internet is an amazing tool for business owners, but it means more people than ever can set up as online retailers and compete directly with your company online. A core aspect of our strategy is learning about your specific e-commerce market, researching competitors’ target audiences and developing viable methods to ensure your online store stands out above the rest.
Implement e-commerce marketing strategy to get more sales
Before making any changes, we’re always careful to consult a member of your leadership team to ensure we’re in alignment. We’ll explain which aspects of our strategy are likely to deliver immediate results and which efforts increase sales and inspire brand loyalty over time. We’re always careful to explain exactly how our e-commerce marketing services will lead to direct and indirect results, and we always have data and evidence to back up our choices.
Making all channels work for your e-commerce website
The optimization process involves optimization across multiple channels, from on-page e-commerce SEO, web design, CRO, link-building services to off-page SEO, social media, and email marketing. The major benefit of working with an online marketing partner is the time and knowledge we can dedicate to every channel you want to use. No matter how hard-working, dedicated or efficient your team is, it won’t be able to deliver the exceptional results our e-commerce digital marketing experts can. We can give your company a competitive edge, with constant access to e-commerce marketing specialists.
Analyze data and results with monthly e-commerce marketing reports
Another major benefit of digital marketing is tangible, actionable analytics. In the past, marketers had to play guessing games about whether an ad in a newspaper or on radio delivered results. We can show you how combined paid and organic channels complement each other to increase sales. For instance, a web user might discover your website through Twitter but convert after searching for you on Google and conducting their own research later on.
We help you understand analytic metrics so you can track performance and measure the efficacy of our e-commerce marketing efforts. This level of accountability is unparalleled and provides direct insight into how well our efforts are performing on your behalf.
Always evolving to give your e-commerce company the best results
There’s no such thing as a one-and-done e-commerce marketing strategy. We work with you to use the data we collect about the efficiency of our efforts to refine future strategies. This allows us to continually improve your e-commerce page’s on- and off-site marketing efforts and incorporate any new information we learn about digital marketing, search algorithms and consumer expectations.
E-Commerce Marketing Agencies Free Up Time for Decision-Makers
In-house marketing is one of the most challenging things for small businesses to manage. Without it, you’re not developing a pipeline of customers and continually improving customer experience. By trying to do it yourself, you’re probably diverting your best team members away from their areas of expertise, so they’re spending a large portion of time doing something they don’t excel at. For the cost of a single marketing employee, you could hire an entire agency and capitalize on our extensive knowledge and experience in e-commerce marketing.
Custom e-commerce Solutions
We understand how to get the best marketing return on investment for your unique e-commerce platform. Our team uses metrics such as cost of acquisitions, conversion rate, cart abandonment rate and average order value to measure how your specific site is performing. We never take a cookie-cutter approach to online stores, because your business goals, target market and values drive success. Let Lead to Conversion™ conduct a site analysis and show you what we can do to increase sales and inspire customer loyalty.
THE LEAD TO CONVERSION GUARANTEE:
Develop a Winning E-Commerce Strategy With Digital Marketing Experts
Start attracting and winning over more e-commerce clients today with help from the digital marketing behemoths at Lead to Conversion™. Call us today at 855-473-6582 to find out more about our e-commerce marketing services or request a proposal.
All the e-commerce marketing services you need
in one place
in one place
Lead to Conversion™ is an established marketing agency providing complete e-commerce marketing services for businesses across the country. By allowing us to craft your full e-commerce marketing campaign that resonates with your target audience and makes use of effective marketing channels, you can reach new potential customers and convert them into paying customers.
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