The number of e-commerce companies has increased exponentially in recent years, meaning e-commerce businesses face more competition than ever. If you want your e-commerce store to be popular, with lots of repeat customers and recommendations, you’ll need a thorough e-commerce marketing strategy in place that draws upon various aspects of digital marketing.

From search engine optimization to e-commerce web design and social media marketing, an e-commerce marketing company should have a broad spectrum of skills. At Lead to Conversion™, we’ve covered every aspect of online marketing since 2006. Our digital marketing team is uniquely placed to generate e-commerce growth because of years of experience, an extensive database and a passion for highly targeted marketing campaigns.

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Boost Brand Awareness With an E-Commerce Marketing Strategy

Brand awareness is crucial if you want your e-commerce site to perform at its best. It doesn’t deliver immediate results like social media platforms and pay-per-click (PPC) can, but it’s hugely important for customer retention and e-commerce brand loyalty. Email marketing, social media and content marketing on behalf of e-commerce businesses are the most effective ways of enhancing brand awareness and letting your target audience know what your e-commerce company is all about.

As effective as these e-commerce marketing services are, they require an extensive amount of time and resources to make the most of them. No individual or team that has other tasks to do can deliver the same results as a dedicated digital marketing agency. Let us take care of marketing your online store so you can focus on making it the best it can be.

Drive Qualified Traffic to Your E-Commerce Business

As an e-commerce website, traffic underpins many of your business’s goals and the entirety of your e-commerce sales. Improving site traffic is much more than a numbers game, although many digital marketing services focus exclusively on increasing an e-commerce store’s traffic. We’re not like that. Our e-commerce marketing experts home in on your unique e-commerce brand and target audience, allowing us to not only generate more traffic but ensure site visitors have a high chance of converting.

We drive qualified traffic to e-commerce businesses using a multifaceted approach. Search engine optimization, pay-per-click advertising and content marketing attract your target market to e-commerce stores. Once eyes are on your site, conversion optimization and professional web design hold visitors’ attention and encourage them to convert. Some strategies take time while others deliver immediate results, and we’re careful to take a coordinated approach when strategizing how to implement e-commerce marketing services for your e-commerce business.

Capitalize on Multiple Marketing Channels With E-Commerce Marketing

As a small business, you probably have a limited marketing budget and limited time and resources to dedicate to e-commerce marketing. Every penny you spend and action you take counts, which is why your e-commerce marketing efforts are best left to the professionals. With so many channels available, you might currently feel like you can only pick two or three. Our e-commerce clients benefit from our extensive knowledge of all channels, including:

It’s not only our expertise that you benefit from, though. In addition to a dedicated account manager, you’ll have an entire digital agency spending time on your business strategy. And instead of struggling to find the time in-house, your team members can focus on their specializations while we focus on ours. And the benefit of using multiple marketing strategies? Increased online sales, brand awareness and a better online reputation

Ecommerce marketing services

The LTC Process: A Continual Cycle of Improvement

At Lead to Conversion™, we’ve been offering e-commerce marketing services for more than a decade, and we’re proud of the results we’ve delivered. Two of the reasons we’re so successful are that we take an individualized approach to marketing online stores and take the time to learn about each company’s e-commerce branding in extensive detail. Our internet marketing agency has expertise spanning search marketing, CRO, PPC, social media marketing, email marketing, content marketing and more.

There’s no one-size-fits-all approach when it comes to your e-commerce store’s digital marketing efforts. Each company has a unique target market and a brand personality to ensure it reaches that audience.

Below is the process we use to make your commerce business more discoverable online and your website more likely to inspire purchases and repeat customers.

DISCOVER

Know more about your e-commerce business

The first step in the process is to get to know your brand inside-out. We won’t start working on any content, ad campaign or marketing effort until we fully understand what your company stands for. From your mission statement to core values and demographics, we’ll work with you to create a profile of your ideal customers and develop strategies to make your store irresistible to them. We aren’t simply aiming to drive more sales; we want to make sure your brand speaks to your audience and inspires them to return and tell their friends about your site.

STRATEGIZE

E-commerce marketing strategy that works best for you

When it comes to e-commerce businesses, a strategy is essential to differentiate your store and ensure it appeals to online shoppers. The internet is an amazing tool for business owners, but it means more people than ever can set up as online retailers and compete directly with your company online. A core aspect of our strategy is learning about your specific e-commerce market, researching competitors’ target audiences and developing viable methods to ensure your online store stands out above the rest.

IMPLEMENT

Implement e-commerce marketing strategy to get more sales

Before making any changes, we’re always careful to consult a member of your leadership team to ensure we’re in alignment. We’ll explain which aspects of our strategy are likely to deliver immediate results and which efforts increase sales and inspire brand loyalty over time. We’re always careful to explain exactly how our e-commerce marketing services will lead to direct and indirect results, and we always have data and evidence to back up our choices.

OPTIMIZE

Making all channels work for your e-commerce website

The optimization process involves optimization across multiple channels, from on-page e-commerce SEO, web design, CRO, link-building services to off-page SEO, social media, and email marketing. The major benefit of working with an online marketing partner is the time and knowledge we can dedicate to every channel you want to use. No matter how hard-working, dedicated or efficient your team is, it won’t be able to deliver the exceptional results our e-commerce digital marketing experts can. We can give your company a competitive edge, with constant access to e-commerce marketing specialists.

REPORT

Analyze data and results with monthly e-commerce marketing reports

Another major benefit of digital marketing is tangible, actionable analytics. In the past, marketers had to play guessing games about whether an ad in a newspaper or on radio delivered results. We can show you how combined paid and organic channels complement each other to increase sales. For instance, a web user might discover your website through Twitter but convert after searching for you on Google and conducting their own research later on.

We help you understand analytic metrics so you can track performance and measure the efficacy of our e-commerce marketing efforts. This level of accountability is unparalleled and provides direct insight into how well our efforts are performing on your behalf.

REFINE

Always evolving to give your e-commerce company the best results

There’s no such thing as a one-and-done e-commerce marketing strategy. We work with you to use the data we collect about the efficiency of our efforts to refine future strategies. This allows us to continually improve your e-commerce page’s on- and off-site marketing efforts and incorporate any new information we learn about digital marketing, search algorithms and consumer expectations.

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E-Commerce Marketing Agencies Free Up Time for Decision-Makers

In-house marketing is one of the most challenging things for small businesses to manage. Without it, you’re not developing a pipeline of customers and continually improving customer experience. By trying to do it yourself, you’re probably diverting your best team members away from their areas of expertise, so they’re spending a large portion of time doing something they don’t excel at. For the cost of a single marketing employee, you could hire an entire agency and capitalize on our extensive knowledge and experience in e-commerce marketing.

Custom e-commerce Solutions

We understand how to get the best marketing return on investment for your unique e-commerce platform. Our team uses metrics such as cost of acquisitions, conversion rate, cart abandonment rate and average order value to measure how your specific site is performing. We never take a cookie-cutter approach to online stores, because your business goals, target market and values drive success. Let Lead to Conversion™ conduct a site analysis and show you what we can do to increase sales and inspire customer loyalty.

THE LEAD TO CONVERSION GUARANTEE:

  • Always Proactive.

  • Always Optimizing.

  • Always Focused on Your Long-Term Success.

Develop a Winning E-Commerce Strategy With Digital Marketing Experts

Start attracting and winning over more e-commerce clients today with help from the digital marketing behemoths at Lead to Conversion™. Call us today at 855-473-6582 to find out more about our e-commerce marketing services or request a proposal.

Ecommerce marketing agency

All the e-commerce marketing services you need
in one place

Lead to Conversion™ is an established marketing agency providing complete e-commerce marketing services for businesses across the country. By allowing us to craft your full e-commerce marketing campaign that resonates with your target audience and makes use of effective marketing channels, you can reach new potential customers and convert them into paying customers.

Content for e-commerce businesses

When done correctly, content marketing can be an extremely effective way to drive traffic to your e-commerce site and generate sales. The key to successful e-commerce content marketing is understanding what your customers want and need, and then creating content that addresses those needs. It’s also important to keep in mind that different customers will be at different stages of the buying cycle, so you’ll need to create a mix of content that appeals to both prospects and existing customers.

Here are some content our e-commerce marketing agency can create for your e-commerce brand:

  • Product descriptions: Our e-commerce marketing agency can optimize your product descriptions by giving potential customers all the information they need to know about your products, including features, benefits, and specs.
  • How-to guides and tutorials: Help customers use your products more effectively with step-by-step instructions and helpful tips.
  • Product reviews and testimonials: Our e-commerce marketing company will help father reviews for you to share what others are saying about your products and build social proof that will encourage purchase decisions.
  • Buyer’s guides: Educate prospects on what they should be looking for when shopping for a particular type of product.
  • Product list: Making a list of top products to buy this summer, top products to buy for Mother’s day, best Christmas gifts and the likes allow your customer to see your recommended buys in one place.
  • Industry news and trend reports: Keep customers up-to-date on what’s happening in your industry and how it affects their purchase decisions.

If you want to see success with your e-commerce brand, you need to focus on conversion rate optimization (CRO). This e-commerce marketing strategy involves making changes to your website design, copy, and overall user experience. While there is no one-size-fits-all solution for CRO, there are certain best practices that e-commerce marketing companies follow, such as:

  1. Make sure your site is mobile-friendly. In today’s mobile-first world, it’s absolutely essential that your e-commerce site is optimized for mobile devices. If your site isn’t mobile-friendly, you’re likely losing a significant number of potential customers.
  2. Create a sense of urgency. When potential customers are on your e-commerce site, you want to give them a reason to buy now rather than later. You can use time-based discounts or use stock countdowns to show how many items are left in the stock and update the number in real-time as items are purchased.
  3. Streamline your checkout process. If you want customers to complete their purchase on your site, you need to make sure the checkout process is as streamlined and user-friendly as possible. Eliminate any unnecessary steps and only ask for the information that’s absolutely necessary. Finally, provide multiple payment options so that customers can choose the one that’s best for them.
  4. Use persuasive copy. The words you use on your e-commerce site can have a big impact on conversion rates. In general, you want to use persuasive copy that convinces potential customers to buy from you.
  5. Optimize your images. The images you use on your e-commerce site can have a big impact on conversion rates. In general, you want to use high-quality images that accurately represent your products or services.

In order to make your e-commerce business successful, you need to invest in pay-per-click (PPC) marketing. PPC is a form of advertising where you pay a fee for each click on your ad. This is a great way to drive traffic to your website and generate sales.

There are many different platforms that offer PPC advertising, such as Google AdWords, Bing Ads, and Facebook Ads. great way to drive sales and grow your business. Google AdWords is the most popular PPC platform for e-commerce companies. Signup in Google Merchanct Center, list your products and start promoting.

Find your way in search engines by using search engine optimization suited for e-commerce. We offer e-commerce marketing services that can turn organic visitors into revenue sources for your business. When it comes to e-commerce SEO, it’s important to remember that the goal is to attract organic traffic from search engines. This means that your keywords need to be relevant to what people are searching for, and they need to be used in a way that will help your website rank higher in search engines.

Secure sales with professional e-commerce website design and development. The main aim of an e-commerce website is to provide a better shopping experience to customers. It should be easy to use and navigate. The website should also be visually appealing so that customers are attracted to it. And last but not the least it should be mobile-friendly.

Email marketing is a powerful tool that can be used to reach a large number of potential customers with little effort. It can be used to promote sales, special offers, or simply to keep your customers informed about what is going on with your business. It can also be use by sending reminders about products left in the customer’s cart or in favorites. Combat abandoned shopping carts or engage new customers by using our email e-commerce marketing services.

Use social networking to grow. Whether a must-post or must-click ad will generate likes, follow and sales.

Please feel free to ask any questions regarding E-commerce Digital Marketing. Please contact us via phone to get more information. e-commerce Marketing Services employ digital marketing strategies to help your website traffic to generate sales from the web.

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