Marketing gets more broad and complex every year, with new tools and tactics being developed to help business owners grow their customer base and make more money. In fact, there’s so much work and know-how involved in developing and executing a digital marketing strategy, it’s a full-time job for more than one person.
If you’re a small or medium-sized company in the home improvement industry, finding the time and resources to dedicate to online marketing can be tough. Lead to Conversion™ can take this weight off your shoulders so you reach more potential customers and convert them to loyal clients.
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Why Is Digital Marketing Important for Increasing Home Improvement Leads?
In today’s increasingly digitized world, having an online strategy is non-negotiable. You need to have a constant pipeline of clients to stay profitable, but sometimes that’s easier said than done. Luckily, the internet provides businesses with unparalleled access to consumers — and we can help you tap into it.
Competition between home improvement companies has become more intense, as the home improvement industry continues to develop and change. More and more home improvement contractors emerge all the time, and honing the most up-to-date online marketing techniques will help your home improvement company stand out.
The Benefits of Working With a Professional Home Improvement Marketing Agency
When it comes to marketing your home improvement services, working with a professional marketing agency can have a lot of benefits. A good marketing company will know how to target your potential customers and reach them with your message using effective digital marketing strategies. They’ll also have the expertise and experience to create an effective marketing campaign that will get results.
We will look at why working with a high-level home improvement marketing agency may be the best option for you. Here are some of the benefits that come from hiring an agency to help with your marketing needs.
Increased web traffic and quality leads
An experienced home improvement marketing agency can assist you in boosting business and generating more leads by increasing web traffic. It is an important metric for any business, and it can be difficult to generate enough on your own. A professional marketing agency will work hard to get your site ranked highly for relevant phrases, which increases the number of visitors who find you as well as how much time they spend on your site. It also means that when people are searching online, they’re more likely to see you before anyone else because search engines rank sites higher if there is a lot of activity around them
Improved online visibility
If you’re like most business owners, you probably wear a lot of hats. You’re the CEO, the marketing director, the salesperson, and sometimes even the janitor. But what happens when you can’t do it all yourself? That’s where a home improvement marketing agency comes in. A good marketing agency can help increase your rankings for search engines, get more leads through online channels, and even help with branding and reputation management.
Greater brand awareness
Working with a home improvement marketing agency can help your home improvement business in many ways. A good marketing agency will help you create a strong brand identity and will increase your visibility among potential customers. They can also help you develop effective marketing campaigns that will reach more people, resulting in more sales.
More effective SEO strategy
A good agency will have a wealth of experience in SEO strategy and online marketing, which is essential for any company looking to grow. They can help create a custom plan that’s perfect for your needs and will work tirelessly to make sure your website is seen by as many people as possible. So if you’re looking to take your business to the next level, be sure to consider working with a home improvement marketing agency. You won’t regret it!
Enhanced customer retention rates
It’s no secret that customer retention is key to the success of any business. In fact, it’s been shown that it can be up to 25 times more expensive to acquire a new customer than to retain an existing one. So what can you do to better retain your customers? A good place to start is by working with a home improvement marketing agency. An agency can help you create a strategy tailored specifically for your business, which will help improve customer retention rates. Additionally, agencies have the resources and expertise necessary to carry out this strategy effectively, ensuring that your customers remain satisfied and loyal.
Higher conversion rates
If you’re running a home improvement business, it’s important to make sure that you’re getting the most out of your marketing efforts. Working with a marketing agency can help boost your conversion rates and help you reach more potential customers. Here are some things to keep in mind when choosing a marketing agency:
- Look for an agency that has experience in the home improvement industry.
- Make sure that the agency has a track record of success and can provide case studies or testimonials from previous clients.
- Ask the agency to create a custom marketing plan specifically for your business.
- Make sure that the agency is responsive and willing to work with you to achieve your goals.
- Ask for a price quote and make sure that the agency is within your budget.
Which Home Improvement Businesses Do We Serve?
We can help any home improvement service provider get their business seen by
more potential clients. Some of the small businesses we’ve worked with before include:
Website Design Is Part of Internet Marketing.
Your home improvement website is your online storefront and the first impression many new customers have of your business. As such, it’s essential the design is representative of your brand as a whole. Even more importantly, your site must load quickly, be mobile friendly and be easy to use. A website’s navigation plays a key role in pushing people along your sales funnel and directing them to make a call or book online.
Modern consumers are used to lightning-fast loading times, and if your website is taking more than a few seconds to load — you’re losing customers. In recent years, searches on mobile devices have become more frequent than on desktops, particularly when it comes to local searches. Lead to Conversion™ can revamp your website so it appeals to today’s discerning market.
Search Engine Optimization
SEO is the umbrella term to describe all the ways you refine your website and online content so it ranks higher on search engine results pages. When you’re higher up on the SERPS, the phone rings more and you get more new customers. Some important elements of SEO include:
Local SEO for Home Improvement Companies
In the right hands, local SEO is a seriously powerful tool. By optimizing your Google Business Profile listing, you increase the likelihood of your company appearing in the local pack. The local pack is the name for the three search results that appear under a Google Map when someone enters a search with local intent, such as “plumber near me.’
Local searches are perhaps the best way to capture your target audience at the exact moment they’re searching for your services.
Social Media Advertising
Social media is an excellent tool for home improvement companies. If you were mourning the loss of good old-fashioned word of mouth, fear not; it’s still alive and well on social media. You just need to know how to tap into it and use it so that it works for you. A vast majority of Americans use social media on a daily basis, so it’s a great place to advertise your services.
Additionally, you can use social media to communicate directly with your customers, which increases engagement and presents an opportunity for a two-way conversation. Taking a genuine interest in feedback and developing a community around your brand are two major advantages of using social media as a marketing tool. Other benefits include:
While SEO and social media are exceptional long-term strategies, you can get instant results with PPC ads. With Google Ads, you bid on keywords to appear at the very top of the SERP when a potential client enters that search term. You only pay if they click the link, so even if you don’t attract them at that moment, you’ve still improved brand awareness.
More Marketing Ideas for Lead Generation
As a home improvement contractor, you have plenty of competition out there. Developing a bulletproof digital marketing strategy is the best way to elevate yourself above the competition. Here are some marketing tips for contractors: