Your home improvement website is your online storefront and the first impression many new customers have of your business. As such, it’s essential the design is representative of your brand as a whole. Even more importantly, your site must load quickly, be mobile friendly and be easy to use. A website’s navigation plays a key role in pushing people along your sales funnel and directing them to make a call or book online.
Modern consumers are used to lightning-fast loading times, and if your website is taking more than a few seconds to load — you’re losing customers. In recent years, searches on mobile devices have become more frequent than on desktops, particularly when it comes to local searches. Lead to Conversion can revamp your website so it appeals to today’s discerning market.
SEO is the umbrella term to describe all the ways you refine your website and online content so it ranks higher on search engine results pages. When you’re higher up on the SERPS, the phone rings more and you get more new customers. Some important elements of SEO include: