Your home improvement website is your online storefront and the first impression many new customers have of your business. As such, it’s essential the design is representative of your brand as a whole. Even more importantly, your site must load quickly, be mobile friendly and be easy to use. A website’s navigation plays a key role in pushing people along your sales funnel and directing them to make a call or book online.

Modern consumers are used to lightning-fast loading times, and if your website is taking more than a few seconds to load — you’re losing customers. In recent years, searches on mobile devices have become more frequent than on desktops, particularly when it comes to local searches. Lead to Conversion can revamp your website so it appeals to today’s discerning market.

SEO is the umbrella term to describe all the ways you refine your website and online content so it ranks higher on search engine results pages. When you’re higher up on the SERPS, the phone rings more and you get more new customers. Some important elements of SEO include:

In the right hands, local SEO is a seriously powerful tool. By optimizing your Google My Business listing, you increase the likelihood of your company appearing in the local pack. The local pack is the name for the three search results that appear under a Google Map when someone enters a search with local intent, such as “plumber near me.’

Local searches are perhaps the best way to capture your target audience at the exact moment they’re searching for your services.

Social media is an excellent tool for home improvement companies. If you were mourning the loss of good old-fashioned word of mouth, fear not; it’s still alive and well on social media. You just need to know how to tap into it and use it so that it works for you. A vast majority of Americans use social media on a daily basis, so it’s a great place to advertise your services.

Additionally, you can use social media to communicate directly with your customers, which increases engagement and presents an opportunity for a two-way conversation. Taking a genuine interest in feedback and developing a community around your brand are two major advantages of using social media as a marketing tool. Other benefits include:

While SEO and social media are exceptional long-term strategies, you can get instant results with PPC ads. With Google Ads, you bid on keywords to appear at the very top of the SERP when a potential client enters that search term. You only pay if they click the link, so even if you don’t attract them at that moment, you’ve still improved brand awareness.

As a home improvement contractor, you have plenty of competition out there. Developing a bulletproof digital marketing strategy is the best way to elevate yourself above the competition. Here are some marketing tips for contractors: