HOME IMPROVEMENT
MARKETING

Marketing gets more broad and complex every year, with new tools and tactics being developed to help business owners grow their customer base and make more money. In fact, there’s so much work and know-how involved in developing and executing a digital marketing strategy, it’s a full-time job for more than one person.

If you’re a small or medium-sized company in the home improvement industry, finding the time and resources to dedicate to online marketing can be tough. Lead to Conversion can take this weight off your shoulders so you reach more potential customers and convert them to loyal clients.

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Why Is Digital Marketing Important
for Increasing Home Improvement Leads?

In today’s increasingly digitized world, having an online strategy is non negotiable. You need to have a constant pipeline of clients to stay profitable, but sometimes that’s easier said than done. Luckily, the internet provides businesses with unparalleled access to consumers — and we can help you tap into it.

More and more home improvement contractors emerge all the time, and honing the most up-to-date online marketing techniques will help you stand out.

Which Home Improvement Businesses Do We Serve?

We can help any home improvement service provider get their business seen by
more potential clients. Some of the small businesses we’ve worked with before include:

  • Plumbers

  • HVAC Contractors

  • Roofing Professionals

  • Deck Builders

  • Electricians

  • Painters

  • Masons

  • Carpenters

  • Landscaping Contractors

  • Kitchen & Bath Remodelers

  • Hardscaping Contractors

  • General Contractors

Our Clients

Website Design Is Part of Internet Marketing.

Your home improvement website is your online storefront and the first impression many new customers have of your business. As such, it’s essential the design is representative of your brand as a whole. Even more importantly, your site must load quickly, be mobile friendly and be easy to use. A website’s navigation plays a key role in pushing people along your sales funnel and directing them to make a call or book online.

Modern consumers are used to lightning-fast loading times, and if your website is taking more than a few seconds to load — you’re losing customers. In recent years, searches on mobile devices have become more frequent than on desktops, particularly when it comes to local searches. Lead to Conversion can revamp your website so it appeals to today’s discerning market.

Search Engine Optimization

SEO is the umbrella term to describe all the ways you refine your website and online content so it ranks higher on search engine results pages. When you’re higher up on the SERPS, the phone rings more and you get more new customers. Some important elements of SEO include:

  • Schema markup

  • Meta title and descriptions

  • Content Marketing

  • Blogging

  • Keyword research

  • Keyword use

  • Link development

  • Anchor text

  • Optimized landing pages

  • Site navigation

  • Web design

Local SEO for Home Improvement Companies

In the right hands, local SEO is a seriously powerful tool. By optimizing your Google My Business listing, you increase the likelihood of your company appearing in the local pack. The local pack is the name for the three search results that appear under a Google Map when someone enters a search with local intent, such as “plumber near me.’

Local searches are perhaps the best way to capture your target audience at the exact moment they’re searching for your services.

Social Media Advertising

Social media is an excellent tool for home improvement companies. If you were mourning the loss of good old-fashioned word of mouth, fear not; it’s still alive and well on social media. You just need to know how to tap into it and use it so that it works for you. A vast majority of Americans use social media on a daily basis, so it’s a great place to advertise your services.

Additionally, you can use social media to communicate directly with your customers, which increases engagement and presents an opportunity for a two-way conversation. Taking a genuine interest in feedback and developing a community around your brand are two major advantages of using social media as a marketing tool. Other benefits include:

  • Increase awareness for your brand

  • Generate organic web traffic

  • Improve brand loyalty

  • Get free promotion from happy customers

  • Share content

Pay-Per-Click Advertising

While SEO and social media are exceptional long-term strategies, you can get instant results with PPC ads. With Google Ads, you bid on keywords to appear at the very top of the SERP when a potential client enters that search term. You only pay if they click the link, so even if you don’t attract them at that moment, you’ve still improved brand awareness.

More Marketing Ideas for Lead Generation

As a home improvement contractor, you have plenty of competition out there. Developing a bulletproof digital marketing strategy is the best way to elevate yourself above the competition. Here are some marketing tips for contractors:

  • Become indispensable to your customers and cement the connection between your name and the industry by creating useful content.

  • Stay in touch with past customers and always ask for genuine feedback.

  • Make a YouTube channel and share video how-tos and Q&As.

  • Network with webinars and zoom conferences.

  • Use competitions on social media.

Upgrade Your Home Improvement
Marketing Strategy Today

Lead to Conversion is a digital marketing agency that can help your business lock in on
your target market, reach a wider audience and get more phone
calls and online queries. Call us today at 855-473-6582 to get started.