Local SEO & Google My Business OptimizationYour business has another digital asset to help manage local SEO in addition to your website.
Our Local SEO Services Can Help You Attain Maximum Local Exposure
If you are not investing in local SEO services for your small business, you might be missing out on a valuable opportunity to grow your client base. Local search engine optimization refers to a set of strategies and tactics focused on ranking and marketing to a specific area or region. With almost 90 percent of people searching for local businesses at least once a week on their smartphones, and 58 percent searching daily, companies that do not take advantage of optimizing for local SEO are losing potential customers to their competitors.
The fact is that SEO strategies are constantly evolving, and business owners often struggle to keep up with the latest trends while completing the day-to-day work of running their companies. Whether you own a small mom-and-pop or a national chain with multiple brick-and-mortar locations, working with a local SEO services company can help you achieve maximum local exposure without taking time out of your busy schedule.
Why Local Search Engine Optimization Services Matter
If you’re wondering if local SEO services are necessary to grow your business, it’s important to understand the way Google ranks websites for local searches. Because an increasing number of searchers are turning to their smartphones for local business information, Google and other search engines now rely on your location when providing results. In other words, search results are based on the searcher’s physical location. In order for your business to rank locally for a search term, you must adjust your website to have the necessary location information. As a result, businesses that invest in local SEO will likely be more visible online than companies that fail to do so.
Because a large percentage of local searches, visit a store the same day, neglecting your local SEO could be costing your money. A local search engine optimization company like Lead to Conversion can help you understand Google local business listing optimization and teach you strategies to boost your local search ranking.
Understanding Local Rankings
Local search marketing can be crucial in helping small businesses achieve top rankings. However, competition is heating up for the top spots on Google. Not only did Google recently limit the number of local 3-pack results to three, but it also started showing ads above the organic results. If you want to give your business the best chance of being seen, you need to take steps to stand out from the crowd.
Strategies to Improve Your Local Search Ranking
Working with a local SEO company like Lead to Conversion can help increase your visibility, making it easier for your brand to be found online. When we are hired for local search engine optimization services, we start by assessing your current local SEO strategy and identifying areas in need of improvement. One of the first steps in solidifying your local reputation is claiming, verifying and optimizing your Google My Business (GMB) listing. Google My Business listings are free to all businesses that have a physical location for customers to visit or have a service area.
Having an accurate, up-to-date GMB listing is not the only key to ranking locally, but it also goes hand in hand with organic rankings as well. Here are some of the ways to improve your business’ local search ranking through Google My Business optimization:
- Claiming and verifying all your business locations
- Entering complete and accurate NAP information (Business Name, Address, and Phone Number).
- Adding high-quality photos of products and services
- Monitoring Reviews
- Helping with Questions and Answers
- Creating unique Posts that are designed to drive conversions
A Google My Business (GMB) listing is important for local SEO and will influence how your business appears in search results when people are looking for your location, products, and services. Without a GMB listing, your business will not appear in local maps listings or search results.
It’s important to note that verifying your Google My Business profile is not a guarantee that you will appear in local search results or in the Knowledge Panel. A box to the right of the organic search results, this specialized panel provides specific information about a business based on a searcher’s query.
Local rankings depend on a few factors including, relevance to the search term, distance from the user’s physical search location, and organic SEO factors. At Lead to Conversion, we also recommend the following strategies for improving local search results:
Consistent NAP (Name, Address, Phone) Information Across All Platforms
Having consistent NAP information is crucial for local rankings. Search engine’s such as Google use this information to confirm or verify that this is your business. If Google discovers that your information is incorrect or inconsistent, you will likely receive a lower page ranking, so check your NAP citations to ensure total consistency across your web pages, social media sites, and directory listings.
Verifying Directory Listings
In addition to checking your NAP information on local directory pages, make sure to verify all the listings you have yet to claim. A local SEO marketing company can help you find your listing on Yelp, Foursquare, Yellowpages, and more.
Reviews are not just a resource for prospective customers looking to assess your business, they are also an important component of your local SEO ranking. For best results, ask your regular clients to submit honest reviews of your products and services and do not hesitate to respectfully engage with those who leave comments – even the negative ones.
Improving Onsite Content
The best local search engine marketing company will help ensure your business’ website includes the most relevant information, backlinks, and other content so you can achieve a more prominent ranking. In some cases, Lead to Conversion might suggest building geo-targeted service pages or uploading maps to show customers where you are located.
Customize Your Local Search Engine Marketing Package
A shocking 46 percent of all Google searches are local today, that means failing to optimize your Google My Business page or adopt other local SEO strategies could result in you losing a serious amount of traffic to the competition. A leader in digital marketing and SEO, Lead to Conversion can help you craft a local search engine marketing package based on your specific needs. Our goal is to help you get found more readily by the local customers you are seeking.
Vice President of Digital Marketing