Local SEO & Google My Business OptimizationYour business has another digital asset to help manage local SEO in addition to your website.
Local SEO Services for Maximum Local Exposure
Whether you are a small to medium size business or a national chain with many brick and mortar locations, one of the most important aspects of running your business is to drive foot traffic to your locations. Google My Business (GMB) is an online asset you can leverage to appear in local search results and is in addition to your website SEO.
When people search for a business on Google, they may see information about that business in a box that appears to the right of their search results. This is the Knowledge Panel and can help customers discover and contact your business. While the social aspect of Google+ has lost its prominence, Google continues to improve and change how search results appear to the user with a focus around how results are served up to mobile users. The details on your GMB local Page feeds maps and the business information that appears in the Knowledge Panel. Whether or not your business will appear in the Knowledge Panel is determined by a variety of ranking factors.
Google My Business Ranking Factors
For these local search results, Google uses three local ranking factors:
+ Relevance to match how well the information matches a user’s search
+ Distance from the user’s location or known about the user’s location
+ Prominence based on how well-known a business is and other information across the web such as site information, links, articles, and directory listings
We also want to stress that while ‘Prominence’ is an important ranking factor, the tactics you use to increase the likelihood of being included in the results based on this factor should continue to apply the white-hat SEO practices. Google values best practices for ‘Relevancy, ‘ and your business should demonstrate a well thought out strategy for an integrated marketing approach. Consider the type of content you provide, where you share it and which directories make sense for your business.
Google does not provide a service to guarantee a better ranking on Google Search, Google Maps, or Google My Business, and there are no guarantees on whether or not your business results will appear in the Knowledge Panel. However, you can improve your business’s local search ranking by using Lead to Conversion’s local search engine optimization services to improve the results:
+ Claim and verify your locations to give them the best opportunity to appear in search results
+ Enter complete information about your business
+ Keep your hours of operation accurate, including any particular hours of operation for holidays
+ Add photos to show your customers that you have what they are looking for
+ Display your website link on your listing
+ Create relevant content that to share on Google+
A GMB profile is important for local SEO and will influence how your business appears in local search results when people are looking for your location, products, and services. Without a GMB profile, your business will not appear in local maps listings and search results.
Call Lead to Conversion at 855.473.6582 or contact us today and we’ll craft a local search engine marketing package just for you and your company which will help you get found more readily by the local customers you’re seeking.
Director of Digital Marketing