There’s no denying that if you want to have a successful online presence, you must include video in your marketing campaigns. Although that wasn’t always the case, modern internet users gravitate toward video, which can increase your traffic, conversions, and sales drastically. Just take a look at this video we created for a recent client to help them market themselves with video.
Videos are viewed billions of times online every day, and if you’re not part of the trend, then you will be left behind. For that reason, you should always include some video marketing strategies as part of you online marketing campaigns, and here are three ways you can do this.
1. Getting in on the Social Video Trend
Social video is a new incarnation of video, and the main difference is that it’s not only supposed to be viewed by customers but also shared on social media sites. Another thing that differentiates social video from traditional is that social video is more of a conversation with viewers than a one-way communication. This means the videos should be relevant, updated, and engaging to people who are going to view it today.
Social videos are an ideal fit for social media marketing campaigns because the videos are meant to be shared widely among your target audience, meaning you’ll reach as many potential customers as possible. However, you can’t just create a social video for Instagram and then upload it to all your networks: social videos are tailored to individual social media sites and their users.
2. User-Generated Video
Another type of video that you can employ, and that engages your customers on a different level, is user-generated video. In this instance, it’s your customers and potential clients that are responsible for the content, not you. This type of video can come in many forms, including:
- Recorded testimonials about your products or services
- Videos of customers using your product in a real demonstration
- Success stories submitted by users about how your product or service changed their lives
The goal here is getting one customer to convince other customers to choose your business, and letting your products and services speak for themselves. There are lots of ways that you can obtain user-generated videos, including through contests, submission requests, or even through in-person marketing campaigns that get customers involved.
3. Using Video as a Teaching Tool
Teaching videos are hugely popular these days—just think about how many cooking videos there are online—and you can use these to your advantage in a number of ways. The type of video you create will depend on your products/services, goals, and audience, but they can include seminars, how-to videos, product demonstrations, interviews, presentations, and more.
The important thing is to provide information that’s going to be relevant and interesting to your customers, and to do so in a way that’s short and efficient. You can even combine teaching videos with user-generated videos by finding customers who are willing to record themselves doing product demos.
It’s becoming nearly impossible to stay visible and competitive in an age where visuals, graphics, and videos are so integral to the user experience. And if you want to make sure that your company stays relevant, you have to incorporate video into every aspect of your online presence, including your marketing campaigns.
Social, user-generated, and teaching videos are all great ways that you can incorporate video elements into your marketing campaigns because these are highly engaging and interesting formats that will catch the attention of your target audience.
Send us a message today and let’s talk about the options for growing your brand and creating more engagement with video.
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