Quality content is king when it comes to search engine optimization best practices, and your company blog is the ultimate platform for sharing relevant, interesting, and constantly updated content with your customers. In order to achieve the most impact with your blogs, you must also share each post on your various social media accounts, because that’s how you’ll reach the widest customer base.
But updating social media every time you have a new blog post is time-consuming, and unless you’ve got an entire content team taking care of this for you, you’ll likely want to find ways of maximizing the time you spend updating social accounts.
Maybe you’ve even thought to yourself, “if only there were a way to automatically post new blogs to my social media accounts!” Well, luckily there are several ways. And here are some tips in case this is new territory for you.
1. Use Social Media Management Software
Shortly after the rise of social media came social media management dashboards, which are online programs that allow you to manage multiple social accounts from the convenience of one central profile. Today, there are a number of these services available online, including:
SocialOomph, which lets you schedule posts to all your social media accounts, groups and pages, and even allows you to schedule blog posts, track keywords and check your email accounts.
Hootsuite, which is one of the most popular social media management dashboards because it lets you manage all your social media accounts, schedule posts and blogs, and even schedule messages and track ROI.
2. Make Use of Blog Sharing Plugins
Similar to social media management accounts are blog sharing services and plugins that let you automatically share your latest blog posts on your social media accounts. There is a multitude of these out there, and while some function as web services, others are plugins. Among the most popular are:
- Click Retweet/Share/Like
- NextScripts: Social Networks Auto-Poster
- MailChimp Social
With these tools, you can automatically share blog posts to Twitter, Facebook, LinkedIn, Tumblr, Google+, Pinterest, StumbleUpon, YouTube, and more. Not only that, but they also allow you to schedule custom messages, share when your followers are most likely to be active, and choose to share certain posts with only specific social networks.
Furthermore, some of them will even take reactions and comments from your social media pages and add them to your blog.
3. Schedule Posts Through Facebook
If you aren’t regularly using a plethora of social networks for your business and tend to stick with a few key ones, such as Facebook, you can use your Facebook page to schedule posts that will coincide with your latest blogs. For instance, if you have blogs written a week or two in advance and post new ones on a regular schedule, you can pre-schedule Facebook messages that will share your blog when it’s posted, or post a link to the new content once it’s published.
How do you schedule a Facebook post? Simply log in to your account and go to the top of your page’s timeline. Write your post, and then click the dropdown arrow next to Publish. Select Schedule to set the publication time and date.
4. Pre-Program Tweets That Coincide with Blog Posts
Like Facebook, you can similarly schedule Tweets to coincide with new blogs. With Twitter, however, it’s important to remember that you only have 140 characters to work with, meaning you’ll have to keep your Tweet short and sweet, and include a link to the blog rather than reposting it on Twitter.
For blog advertising Tweets, you can sum up the blog, use the headline, or take a quotable snippet from the blog to entice readers to click through and read the rest. Just make sure you aren’t always posting the same content to Facebook and Twitter at the same time because there’s a good chance that followers of one will be followers of the other, and you don’t want to bombard them with the same content.
Businesses generally only have so much time to dedicate to social media and content management. However, these are nonetheless critical aspects of today’s SEO best practices, meaning they cannot be neglected if you want to be visible and want your pages to rank well.
Thankfully, there are a number of ways that you can automatically post new blogs to your social networks, either by using social media management platforms, blog sharing plugins, or the social networks’ own message scheduling to keep your followers apprised of all your latest content.