If your company has a regular blog, you’re already driving 55 percent more traffic to your website than your competitors who don’t. Although a blog is a great way to draw traffic, it can be challenging to avoid coming across as one giant sales pitch in each blog post. You want to offer content that is valuable to your target audience while coming across as an expert in your field. We understand that it’s more challenging than just writing good content. Check out our 4 blog writing tips for creating an interesting blog that generates plenty of leads and grow your business:
1. Check Out Your Competition
No matter the topic of your blog, you most likely are not the first person to write about it. Checking out your competition will help you see what has been overdone and give you an idea of how to put a new spin on the same or similar information. When you’re reading your competitors’ posts, keep an eye out for their weaknesses, so you don’t make the same mistakes.
2. Keep Blog Posts Concise
Don’t ramble on in your blog. Keep the content punchy and focus on a single topic. To make it easy to read, use bullet points or short paragraphs and avoid fluff. Otherwise, your visitors will go and look for the information somewhere else. Incorporate images and videos to hold the attention of your readers.
3. Use Eye-Catching Headlines
Don’t do a rush job on your headlines! If you take the time to write killer headlines, it will improve the performance of the post. Remember, every blog you write creates a brand-new page on your website. Each new page is an opportunity to improve the SEO ranking of your website. Furthermore, an intriguing title will also entice more readers to choose your post over the competition.
4. Use Calls to Action
A call to action (or CTA) is one of the most important blog marketing strategies. You should be using at least one CTA in every blog you write. Doing so will help convert your blog readers from anonymous visitors to leads. When you’re creating your CTAs, don’t forget that most of your blog readers are looking for more information on how to solve a problem or fulfill a need. They’re not yet ready to talk to you about your products and services but looking for a solution to their problem. Your blog post is an opportunity to show visitors that you are an expert and can offer a solution to their problem. Make sure that your CTA is relevant to the specific topic of the blog post and offers to provide readers with more useful information.