It goes without saying that Google is known for rolling out dozens upon dozens of algorithm updates throughout each and every year. They can range from minor tweaks that deal with content quality to, on occasion, broad algorithm updates that can catch many webmasters and search engine optimization experts by surprise.
Typically, broad core updates are rare events, but it’s safe to say Google has kicked things up a notch in terms of multiple core updates in recent years with the most recent one named the June 2019 Core Search Algorithm Update which began rolling out yesterday.
What are the implications of Google’s Core Update?
According to several sources including Search Engine Journal, since this is a brand new core update that will take several days to update all of Google’s data centers to normalize search results, it’s too soon to tell what core SEO variables may have been altered algorithmically.
What should Search Engine Professionals and Webmasters do?
Our advice is to hold off. It may be too soon to tell whether or not your site has been affected positively or negatively by the latest algorithm shift.
If, by chance, you’ve seen a drop in rankings and traffic already, do yourself a favor and don’t freak out. Why? Because it’s not uncommon for websites that see drops initially circle back around to where they were before if not gain ground with major updates such as this latest June update.
On the other hand, if you’ve seen a sharp increase in rankings and traffic, don’t break out the champagne just yet. Just like websites that see drops that come screaming back up, the same scenario can also occur in this type of situation.
Should SEO Experts and Web Developers rethink their strategy?
The answer to this question isn’t simple. However, if you know you’re utilizing questionable, if not overt, black hat strategies as a part of your marketing strategy, you may want to retool your program since Google is always on the hunt for cleaner results and the demolition of black hat search engine optimization.
Look, as long as you’re doing things above board in terms of search optimization, don’t stop doing what you’re doing. Ongoing technical SEO, creation, and dissemination of quality (and unique) content, relevant link acquisition, social signals, etc., all collectively work toward your SEO benefit in both the short- and long-term.
Remember, SEO optimization is a marathon, not a sprint, so do yourself a favor and be patient and build your site’s equity over time.
We plan on writing a follow-up post on Google’s core update for June 2019 as the data and research collected leads us to solid answers to a lot of questions regarding this latest event.