A Shopify Buy Button can turn any website into an e-commerce site, including personal websites, WordPress, and even Tumblr accounts.
But there is some strategy to the placement of Shopify Buy buttons, and you do have a few options in terms of where you can integrate them into your site.
If you’re just starting out with your first e-commerce site or are redesigning your existing one to be a more user-friendly and responsive website, here are a few of the options you have when it comes to using Shopify buttons and integrating them into your site.
What Exactly Are Shopify Buy Buttons?
Shopify is an e-commerce platform that can be integrated into most any website, and their Buy buttons can be incorporated into websites to turn even the smallest website from the local artist down the street into a veritable emporium of fine art. Moreover, Shopify comes with a secure checkout, so you can guarantee a safe transaction to each customer.
Integrating Buy Buttons Into Your Site
There are a number of places where you can integrate Shopify Buy buttons into your WordPress site, and some of the more effective ones include:
Landing page: Your landing page is possibly one of the most powerful pages your website has when it comes to converting traffic to paying customers, so it’s a great idea to have a Shopify Buy button on this page. To integrate a Buy button onto your landing age, go to your store admin, copy the embed code, and paste it to your landing page.
Sidebar: If you only have a few items that you’re selling (and don’t want to have to create an entire catalogue), want to feature specific items, or you want to highlight a new release, the sidebar is a great place for your Buy button. Not only do people always pay attention to the sidebar—on account of the navigation function—but it’s also still a somewhat uncommon place to see a Buy button, so it’s sure to catch some attention.
Content-imbedded: The same way that movies and TV shows used to contain intermissions for product plugs, so too can the content of your website be a great place to encourage a purchase. If you’re writing a blog post that features a specific product, for example, why not have a Buy button embedded right into the content of the blog? It’s easy to see, hard to say no to, and it’s impactful without being pushy.
On top of turning your site or blog into an e-commerce site, Shopify Buy buttons are also great because they can be customized to fit the sizes, colors, and themes of your website.
This means the buttons can be integrated seamlessly into the sidebar, landing page, or content, allowing your customers to purchase from you without being distracted by the things on your site.
The buttons also allow for both small and large companies alike to make their products and services available online, and this means you can reach more people and get your name out there faster.
Contact Lead to Conversion today to discuss how we can turn your website into a profitable ecommerce store.