Many of today’s internet marketers will tell you that SEO, Content Marketing, Link Development, and Social Media are all separate industries; Independent of one another when it comes to marketing strategy. Let’s debunk this theory. An effective internet marketing strategy is complex, like today’s consumer. They want authenticity. They want answers to their questions and they want them now. Thanks to this world wide web, consumers are smarter and they catch on quickly to a gimick. If you aren’t evolving with your customers, you will be left behind. It’s time to join the marketing revolution.

Let’s look at this new way of integrated marketing as an arcade game. You can’t expect to be amazing at it the first time you play. Often, you’ll watch the high score holders play a few rounds first while you gather information about their strategy. This could possibly be the most important step. Make sure you know what you’re getting into before you throw yourself into the competition. Set goals for yourself, but don’t set unrealistic ones. You are, in fact, still a novice, so don’t expect to make the high score ranking in your first handful of turns. Learn from your mistakes, if you’re a little heavy handed and you come on too strong at first, work on a gentle approach. Timing is key, and that takes practice, so practice. No one can achieve greatness without practice. These simple strategies are easily translated over into anything you wish to do well. A well rounded strategy requires mindfulness and intention. Which is why all strategies require a finishing move, one last impactful punch that leaves your lasting impression. In Content Marketing, this move will be your social media push. Lead to Conversion has been playing this game, perfecting their strategies and wants to get you on that scoreboard with the best of them!

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Miranda Imperi's Google+ Page
Miranda Imperi is an Integrated Search Specialist at Lead to Conversion. She specializes in content marketing and relationship building and believes in a holistic and integrated approach to SEO. She has helped many businesses improve their internet presence and traffic through link building, guest blogging, and social media platform optimization.

Anne Smith

Anne Smith is the Social Media Marketing Manager for Lead to Conversion. Her passion for social media has grown since she saw its potential over 5 years ago. She loves engaging over social channels and enjoys the ever-changing nature of social media. More than keeping up with best practice, she also enjoys pioneering new strategies.

Her energy shines through to her clients and her work. She is constantly seeking new ways to enhance social media and stay ahead of the curve. Anne is proud to say that her efforts consistently lead to positive results and happy customers!

More than being passionate about social, Anne is passionate about people and the city she lives in. She has been a member of the Social Media Advisory Committee for Positively Cleveland for the past 4 years, where she works with a team of people to promote the City of Cleveland via social media. It is important for Anne to give back to her community and has been a member of the Junior League of Cleveland where she spends time volunteering at different events.

Anne is a family gal. She spends her free time biking and hiking with her husband and 2 children in the city of Cleveland and the Cuyahoga Valley National park.

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