Most businesses know how social media can be a great way to build a community around their products, expand their reach, and build and maintain a relationship with customers. But did you know that a good social media strategy can also help improve your local search results? Let’s have a look at the ways in which this can be achieved.
Google Rewards Large Active Communities
Google looks at the number of followers and connections you have on Twitter, Facebook and other social media sites. The larger the community, the greater influence it will have on your search results. It’s important to note, however, that Google also looks at the quality of your community to see how actively involved they are with you. This is done to ensure that only communities that are grown organically receive the greatest benefits, as opposed to purchased communities.
Build Domain Authority with Links and Shares
Social media marketing can be a great tool to encourage others to link to your content. The more external links you have to your own high quality, relevant and original content, the more Google will perceive you as an authority.
To Google, any form of external validation of your content helps to increase your status as an authority on the topic. So, when people like, share, comment, favorite or retweet your social media content, it helps to boost your status as an expert much in the same way that external links do.
Boost Your Business Ranking in Local Search Results
If one of your online priorities is to increase your ranking in local search results, social media can provide an excellent opportunity to highlight your ties with the local community. The easiest way to achieve this is to post updates whenever you attend a local event. If your company is participating in a trade show, charitable fundraiser or another local event, post some pictures and updates from the event and invite other local participants to comment. This helps to reinforce with search engines that you are an authority in your specific area.
You can also up your local profile by interacting with other area brands on a regular basis. If you connect with other local establishments, share their posts and take part in their discussions, it helps to show Google and other search engines that your roots are in the community.
Increased Brand Visibility = More Branded Searches
At first, it may seem like an incremental benefit to the work and effort you put into your social media strategy, but the brand awareness you achieve through those platforms can have a direct impact on your search rankings. As your social communities grow, and your brand becomes more visible in the public eye, you will be more likely to get branded searches. Branded searches, such as “Acme Plumbers Philadelphia” as opposed to simply “Plumbers Philadelphia”, will help improve your rank with non-branded keywords.
It’s quite clear that strategic social media practices can be very beneficial to improving your SEO. The more you engage with the public on social media, the more your community will be likely to grow. Make sure to keep as much of your social media content as relevant as possible, using keywords and hashtags as appropriate. If your content is good, engaging, local and easily shareable, you will soon reap the benefits through improved search rankings.