Analyze Competitors’ Social Media Accounts
The first step our social media management company takes to optimize your social media networks’ conversion rates is brand research. We get to know everything about your company, mission statement, business objectives and social media marketing goals. Once we understand your organization, our social media team conducts in-depth competitor analysis to assess the online presence of your local or closest competition.
Once the above is complete, we start lining up your digital marketing campaigns with your goals. Some common goals companies want social media services to help with include:
- Increasing engagement
- Improving brand awareness
- Generating leads
- Acquiring more conversions
- Increasing sales
Create a Customized Social Media Marketing Strategy
Once we understand the social media management services you require, your social media account manager can get to work devising a strategy. We’ll start out by creating buyer personas, with in-depth profiles of your target audience. This provides us with the information necessary to design a social media strategy that resonates with the people who are most likely to buy from your specific business.
We don’t take a cookie-cutter approach to profiling your target audience; instead, we work tirelessly to understand your businesses’ target demographic. Some details we’ll uncover about your target market include:
- Income bracket
- Hobbies and interests
- Pain points
- Most-used social platforms
Armed with these details, we can go about creating content that inspires trust and resonates with your target market. We’ll also find out which channels to focus on for delivering marketing services that make a visible impact. For example, Facebook is the leading social media platform, and it has tools such as Facebook Audience Insights that we can use to further refine your social media offering. However, some demographics are more likely to use Instagram, TikTok or YouTube — and every channel has its own method of collecting data and providing insights.
Implement a Social Media Strategy Schedule
Posting on social media is more strategic than most people realize, and a carefully managed calendar is essential to maximize on your social media advertising spend. A crucial reason many companies choose to work with a social media management service is to allow them to manage and refine the calendar on an ongoing basis.
A social media agency has access to data about which types of posts convert best for specific verticals, as well as unparalleled insight into the timing and frequency that delivers the best results. It’s usually best to devise a plan about when to post and what to post about before tackling content creation.
Optimize Strategic Social Media Content
Images and videos are becoming increasingly important in social media, with posts that come along with a cute infographic or fun video resulting in significantly more click-throughs. Creating images and videos takes a lot of time, but it’s vital for success — which is another reason why more companies are choosing to work with a social media marketing agency.
Carefully managed content curation is another facet of social media marketing that can be frustratingly time-consuming for a decision-maker attempting to oversee social media campaigns on top of their actual role. Sharing content from sources who are relevant and likely to share back is a great way to keep your audience engaged and maximize your social reach.
Track Social Media Performance
Before social media marketing, there was a whole lot more guesswork involved in competitive analysis and target audience profiling. Analytical tools give marketers more power than ever to adjust campaigns to deliver the best results. Social media marketing experts are best placed to understand this data and use it to refine future campaigns.
What’s more, we’re in the best position to conduct competitor analysis from a removed, unbiased perspective. We’ll continually carry out this type of research to gauge how your social media marketing output compares to your direct competitors. Some of the practices we assess include:
- The type of content they share
- How frequently they update social channels
- Which social channels they use
- How well their efforts are being rewarded
Refine Your Social Media Presence
Our social media marketing services aren’t a flash in the pan. The tech-world is fast-paced, and consumer demands are changing at a faster rate than ever as a result. Social media tactics that worked even a year ago quickly become outdated, so it’s vital that you constantly analyze and refine your strategy to continue getting results.
We have the expertise and laser focus on digital marketing necessary to ensure your social media output remains at the cutting edge and exceeds your target market’s expectations.