Implementing a social media strategy is one of the most time-consuming yet essential aspects of most companies’ digital marketing campaigns. Social media has the potential to influence how many people read your content, creating brand awareness and establishing brand authority. It acts as a place for potential customers to conduct research and understand your brand story and core values and it advertises your community to the world. What’s more, social media platforms have their own built-in search engines, so you need to make sure all social media accounts have perfectly optimized profiles.

Most small and medium-sized businesses simply don’t have the resources to invest in developing a social media marketing campaign, but working with a social media agency gives you the benefit of an entire marketing department for a fraction of the cost. Partnering with a social media management company like Lead to Conversion™ is the best way to make the most of all these benefits.

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A Social Media Marketing Plan Connects You With Real People

A social media campaign is essential for taking your online presence to the next level. As all modern business operators know, long-lasting relationships are the key to success, and this includes relationships with your target audience and those with other companies, influencers and other partners in your network. By responding to current and potential customers on social media, you can connect on a human level and inspire trust and loyalty.

Using social networks to organically build relationships with authoritative partners in your social media network is one of the key reasons to establish social media marketing efforts on specific social media platforms. Influencer marketing and business partnerships allow you to share audiences with relevant organizations and individuals, as well as offering opportunities for link building.

Social Media Networks Expand the Market Reach of Your Business’s Content

One of the most obvious reasons to create strategic social media content is for the purposes of generating likes and shares. Likes and shares get your content in front of people who’ve never heard of, searched for or realized they might need to know about your company. This is a powerful benefit of your social media pages that can’t be done anywhere else online.

Likewise, partnering with related noncompetitors in your field provides one of the best opportunities to reach people in your target audience you wouldn’t otherwise have access to.

Social Media Campaigns Establish Brand Recognition

Content marketing, search engine optimization (SEO) and organic social media marketing are all interconnected in an effective social strategy. Writing blog posts and articles about your industry is one of the best ways to establish your brand as an authoritative source, along with implementing a link-building strategy. When someone searches for an answer online and a piece you’ve written answers it, you’ve added value to that person’s life and let them know that you know what you’re talking about.

Creating and sharing content regularly across multiple channels is important, but you also need to know exactly when and how frequently to post and share. Too often and you’ll be perceived as spammy; not enough and you won’t appear in search results.


Social SEO is highly complex because social media doesn’t influence search engine rankings in the way you might expect. Generating likes, shares and followers can be easily manipulated, so Google doesn’t use these social cues to determine where you land on search engine results pages. Too many companies make the mistake of thinking this means a solid social media presence isn’t essential, but this couldn’t be further from the truth.

Let’s take a look at how the social media specialists at Lead to Conversion™ approach social media advertising campaigns.


Learn About Your Brand, Social Media Channels and Competitors

The first step is to learn about your brand so we can optimize your social platforms in your company’s unique voice and focus on your core values. Communicating your brand story and message to consumers is imperative in today’s marketplace, and we’re careful to inject these values into every aspect of our digital marketing efforts on your behalf.

Next, we gain an in-depth understanding of your social media users and your competitors so we understand where you’re currently placed in relation to where you want to be.


Develop a Social Media Marketing Strategy

Once we’ve conducted a thorough social media audit, we’ll get to work developing a plan for each social media platform. We understand how to write social media posts that inspire engagement, and we have time to dedicate to creating and continually refining a customized strategy to ensure each active social media account delivers results.

The exact social media services we use vary depending on your unique business needs and goals, but our process usually involves the following:

  • Create and publish high-authority content
  • Make it as easy as possible for users to share your content
  • Optimize images for social SEO
  • Help you get social media reviews from happy customers
  • Use conversation and link sharing to build relationships
  • Craft captions that inspire click-throughs
  • Optimize the different social media platforms


Implement Social Media Marketing Strategies for All Social Networks

The main reasons social media marketing companies can help your small business execute a successful social media strategy are time and resources. You’ll need a strong social presence across all the social channels your target audience uses. Keep in mind that SEO doesn’t just apply to sites like Google and Bing — it’s also necessary for every social media platform with its own in-built search function.


Optimize Social Media Performance

The next phase in our social media marketing strategy is to optimize each social profile for SEO. Our social media marketing services can help you get results from all platforms, including:

  • Facebook: As the leading social media platform in the world, you can’t underestimate the power of Facebook. It’s possible to share posts on your profile and in groups, and you can use Facebook ads to reach people who are actively searching for your product or service.
  • LinkedIn: LinkedIn is an excellent place to share content and generate leads, particularly for B2B businesses. We can help you add the right keywords and search terms in your content to get you found by the right people.
  • Twitter: Twitter’s search engine is expansive and incredibly useful for the public. We’ll help you build a profile full of posts that inspire likes and shares to help you reach a wider audience.
  • YouTube: Creating content for YouTube is a highly effective way of establishing yourself as an authority and attracting customers and partners in your industry.
  • Pinterest: Pinterest is a search engine and social media platform that can help get you noticed by millions of users. Posting pins and optimizing your profile is essential for getting noticed on the platform.


Generate Reports and Use Analytical Data to Assess Social Media Success

A social media marketing agency can help you get the most out of social media in view of improving brand awareness and optimizing marketing and ad spend. By using data to analyze the effectiveness of each social channel and drawing from comparative information from our database, we can determine which social media ads are converting in real time. As such, you can quickly cut those that don’t work and focus solely on those that deliver results.


Continually Refine Social Media Marketing Services

Social SEO is changing all the time as algorithms update and become more complex. This means digital marketing is never a one-and-done task. Our social media team works tirelessly to refine all social media advertising services to ensure your profile remains relevant and functional from an SEO perspective. Social media efforts are ongoing and require refinement on a daily, weekly, monthly, quarterly and annual basis as search engines and consumer expectations move with the times.

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An Affordable Social Media Management Service

Our social media pricing is highly competitive, especially considering our agency is at the cutting edge of digital marketing. We’ve been taking care of companies’ SEO efforts since 2006, so we know more than most people about how to create social media profiles that generate leads that convert. Our team is always happy to share social media marketing tips with clients so they understand why we do what we do.

Small Businesses Benefit Most From a Strong Social Media Presence

Small businesses that don’t have the endless budgets larger companies have can benefit hugely from a well-established social media presence. It helps you build relationships with key partners and offers an unparalleled opportunity to connect with customers and inspire brand loyalty. A well-run campaign might even help you go viral and see massive growth in a short space of time.


  • Always Proactive.
  • Always Optimizing.

  • Always Focused on Your Long-Term Success.

Expert Social Media Management Services

The social media marketing experts at Lead to Conversion™ can help you reach your social media marketing goals quickly and effectively, leaving key decision-makers in your organization free to do what they do best. Call us today at 855-473-6582 to find out more about partnering with us as your social media management agency.

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