Is your dental practice slowing down after several years of growth? If you’re seeing fewer patients and bringing in less revenue than expected, now’s the time to give your marketing strategy a makeover. Whether you specialize in preventive dentistry, cosmetic dentistry or dental implants, your practice won’t succeed if you keep using the same tired marketing tactics to attract new patients. Even worse, you’ll struggle to fill your appointment book, making it difficult to cover your overhead costs.

If you aren’t sure how to take advantage of today’s technology to build a thriving dental practice, Lead to Conversion can help. Download Dentist Marketing Mastery in 30 Days to access a 10-step action plan for attracting high-value patients.

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Dental Website Design

To do dentist online marketing effectively, your dental practice needs a well-designed website that makes people feel confident choosing you as their dentist. Successful dentist websites have several features in common: a separate page for each service you provide, location pages to help your site rank better for local searches, bios of the dentists, hygienists, assistants and clerical staff who work at your practice and before-and-after pictures that show how your work helps transform people’s smiles.

One of the best ways to make your dentist marketing efforts more effective is to focus on delivering a consistent, convenient experience for the people who visit your website. When someone arrives on your homepage, they should immediately understand what you want them to do. Adding calls to action to each page, such as “Click here to see how we transformed John’s smile using regenerative endodontics,” makes it easy for potential new patients to navigate the site and understand everything your practice has to offer.

It’s also important to educate potential patients about your services and how those services can help improve their lives. Posting videos of some of your procedures can demonstrate your expertise and show people what it’s like to be your patient, prompting some of them to schedule an initial consultation at your practice. Lead to Conversion’s experienced designers understand how to combine content, technical performance and visually appealing designs to make your dental practice website as effective as possible.

Social Media Marketing and Advertising

Social media marketing and advertising are also effective for dentists. Social networks have millions of users, giving you plenty of opportunities to connect with people in your target market. Lead to Conversion understands what it takes to run a successful social media account. We’ll set up the account, manage your profile and make regular posts to increase engagement and build a group of followers who are interested in your services.

Facebook, Instagram and other major social networks offer paid advertising to help business owners drive traffic to their websites and increase awareness of their products and services. Our dentist marketing agency knows which networks are most effective for dentist marketing and understands how to use the right combination of text, photos and videos to attract attention and persuade prospective patients to visit your practice’s website.

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Search Engine Optimization

In contrast to PPC advertising, search engine optimization takes some time to produce results. Our dentist marketing company uses SEO to help your website pages rank on the first page of the search results for relevant keywords. The closer you are to the top of the first page, the more visitors you’ll have to your website.

SEO isn’t something you do once and then forget about. It takes consistent effort to add new content to your website in the form of content marketing, stay up to date with changes to search engine algorithms, and make technical changes that can help improve your site’s ranking. Lead to Conversion has an experienced team of professionals to handle these tasks for you, giving you more time to build strong relationships with your patients.

One of the most effective SEO techniques is to concentrate on local SEO, which involves geotargeting your website’s content to appeal to people in a specific geographic region. A dentist in Pittsburgh, for example, might opt to have separate pages for Shadyside, East Liberty, Oakland and Mount Washington. Having separate pages for each neighborhood makes it more likely the site will rank well in searches for local keywords. Lead to Conversion can also help you claim your business page on Google My Business (Google Maps/Google Local) and make sure your dental office is listed on all the major map applications.

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Pay-Per-Click (PPC) Advertising

Pay-per-click advertising in the dental industry involves purchasing small advertisements that are placed above the search engine listings for specific keywords. For example, you may want to target keywords related to gum grafting, dental implants, porcelain veneers, or other dental services.

When people click the advertisements, they’re taken to your website to learn more about your service offerings. PPC advertising has two important benefits when used for dentist marketing. First, it produces results faster than many other marketing techniques. Once you set up a PPC campaign, you may start seeing clicks in a matter of days. Second, PPC advertising is fairly inexpensive compared to other dentist online marketing methods. The cost of each click depends on how many people are targeting the same keyword, but it’s still less expensive than paying for every ad impression.

Lead to Conversion is an experienced dentist marketing agency that knows how to use PPC advertising to get results for your dental practice. We’ll work closely with your staff members to identify your ideal prospective patient, choose the right keywords for your campaign and set a monthly advertising budget. Once the campaign is up and running, we’ll run regular reports and use the insights generated to make adjustments to your dental marketing strategy.

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Call a Dental Digital Marketing Agency Today

If you’re ready to develop your dental marketing brand with the guidance of a healthcare marketing agency, call the marketing experts at Lead to Conversion today at 855-473-6582 for a no-obligation, free consultation.


For more information, please call (855) 473-6582 to speak with a digital marketing expert today for a free, no-obligation consultation and assessment.


Whether you’re looking to design a new site, run a PPC or SEO campaign, or deploy a holistic strategy doing it all, Lead to Conversion will take the time to put together a customized digital marketing strategy guaranteed to solidify your online presence and precipitate bottom-line results.