One of the best ways to make your dentist marketing efforts more effective is to focus on delivering a consistent, convenient experience for the people who visit your website. When someone arrives on your homepage, they should immediately understand what you want them to do. Adding calls to action to each page, such as “Click here to see how we transformed John’s smile using regenerative endodontics,” makes it easy for potential new patients to navigate the site and understand everything your practice has to offer.

It’s also important to educate potential patients about your services and how those services can help improve their lives. Posting videos of some of your procedures can demonstrate your expertise and show people what it’s like to be your patient, prompting some of them to schedule an initial consultation at your practice. Lead to Conversion’s experienced designers understand how to combine content, technical performance and visually appealing designs to make your dental practice website as effective as possible.

Facebook, Instagram and other major social networks offer paid advertising to help business owners drive traffic to their websites and increase awareness of their products and services. Our dentist marketing agency knows which networks are most effective for dentist marketing and understands how to use the right combination of text, photos and videos to attract attention and persuade prospective patients to visit your practice’s website.

SEO isn’t something you do once and then forget about. It takes consistent effort to add new content to your website in the form of content marketing, stay up to date with changes to search engine algorithms, and make technical changes that can help improve your site’s ranking. Lead to Conversion has an experienced team of professionals to handle these tasks for you, giving you more time to build strong relationships with your patients.

One of the most effective SEO techniques is to concentrate on local SEO, which involves geotargeting your website’s content to appeal to people in a specific geographic region. A dentist in Pittsburgh, for example, might opt to have separate pages for Shadyside, East Liberty, Oakland and Mount Washington. Having separate pages for each neighborhood makes it more likely the site will rank well in searches for local keywords. Lead to Conversion can also help you claim your business page on Google My Business (Google Maps/Google Local) and make sure your dental office is listed on all the major map applications.

When people click the advertisements, they’re taken to your website to learn more about your service offerings. PPC advertising has two important benefits when used for dentist marketing. First, it produces results faster than many other marketing techniques. Once you set up a PPC campaign, you may start seeing clicks in a matter of days. Second, PPC advertising is fairly inexpensive compared to other dentist online marketing methods. The cost of each click depends on how many people are targeting the same keyword, but it’s still less expensive than paying for every ad impression.

Lead to Conversion is an experienced dentist marketing agency that knows how to use PPC advertising to get results for your dental practice. We’ll work closely with your staff members to identify your ideal prospective patient, choose the right keywords for your campaign and set a monthly advertising budget. Once the campaign is up and running, we’ll run regular reports and use the insights generated to make adjustments to your dental marketing strategy.