Your online presence is crucial, and social media is so popular that in some cases, there’s a strong chance your social pages will appear ahead of your website in searches. As such, it’ll play a key role in your electrical company’s digital marketing strategy.
With more than 223 million active social media users (new tab/nofollow) in the U.S., there’s no getting around the fact that it’s the best place online for grabbing people’s attention. While using social media for marketing is free, it takes time to get right. Here are some of the outcomes you can expect from a smart social campaign:
- Boost visibility organically
- Increase website traffic
- Reduce overall marketing costs
- Track the competition
- Gain valuable data insights into your target audience
Social media advertising means using ads to reach the users of specific social media platforms. When your target market is aligned with the user base of the social channel you advertise on, you can make massive gains when it comes to sales and conversions.
Facebook is the most popular social platform in America, and it’s perfect for posting content, whether that’s videos, competitions, giveaways, pictures or links to blog posts. However, it’s also a super-cheap place to advertise your services, with a huge user place and plenty of options for targeting your desired demographic.
Instagram is the next most widely used social profile app, and it’s great for sharing visual campaigns. Increasing numbers of people prefer video as opposed to images or text when browsing online, making Instagram the perfect place to showcase your skills. Whether you create snappy guides or use polished photography to appeal to your target market, you can find a unique way of using this app that fits your brand identity.
Instagram ads may cost just a little more than Facebook’s, but they also allow for direct engagement. If you’re targeting a younger demographic, it’s a great place to advertise.
For B2B electrical contractors, LinkedIn can be an excellent tool. It can be expensive to list ads here, but if you’re looking to attract high-end clientele, there’s no better social channel.
While email marketing is one of the oldest tricks in the book, it also remains one of the most effective. Modern consumers have their smartphones by their side all day and check emails on a frequent basis. If you can engage them with well-timed, useful content and make an emotional connection by fulfilling a need in their life, you’ve won yourself a long-term customer who’ll recommend you to friends.