Search Engine Optimization
A few years ago, SEO was a blossoming marketing idea. Now it’s absolutely vital for standing out above similar companies. As a contractor or flooring retailer, you’re used to fighting against a sea of competition. But where great customer service, referrals and word-of-mouth used to be enough, there’s a lot more to it now.
SEO is the practice of optimizing your website so it ranks higher up on search engine results pages. When you appear on the first page of Google, you get more traffic and grow your customer database.