Flooring jobs crop up for homeowners and business operators on a daily basis, so there’s no shortage of demand. However, getting your brand name in front of new customers exactly when they need your services is complicated. The internet has made it easier than ever for contractors and retailers alike  to connect with prospective customers. Lead to Conversion can help you improve your online marketing output so you reach a wider audience, book more appointments and make more money.

Read on to find out how to market a flooring business so you’re consistently reaching your target audience and staying up to date.

Website Design

The first priority when it comes to digital marketing for flooring service providers is website design. Even the smallest local business should have a slick, modern website that connects prospects to your service. Forget the bells and whistles; there are three main nonnegotiables when it comes to your website:

  • Speed: Consumers are used to browsing websites on a regular basis, so factors like speed and appearance are of the utmost importance. If your website loads slowly, it frustrates potential customers and gives them a bad first impression of your company.
  • Easy to navigate: Your website should look simple and clean, without too much in the way of graphics and text to distract them from the sales funnel.

Mobile friendly: The majority of local searches are performed using mobile devices like smartphones and tablets. As such, any website that isn’t optimized for these devices will miss out on countless new leads.

Search Engine Optimization

A few years ago, SEO was a blossoming marketing idea. Now it’s absolutely vital for standing out above similar companies. As a contractor or flooring retailer, you’re used to fighting against a sea of competition. But where great customer service, referrals and word-of-mouth used to be enough, there’s a lot more to it now.

SEO is the practice of optimizing your website so it ranks higher up on search engine results pages. When you appear on the first page of Google, you get more traffic and grow your customer database.

Local SEO

Google My Business is one of the most effective ways of getting straight to the top of the local pack. The local pack is the collection of three companies that appears underneath a Google Map when web users type in search terms with local intent, such as “flooring contractor near me” or “tile for sale near me.” Optimizing your GMB profile, landing pages and blogs for local SEO is a surefire way of generating organic traffic for your site. 

Social Media Marketing

Social media marketing is one of the best and most cost-effective ways of generating new business, but that doesn’t mean it’s easy. Consumers respond to carefully crafted, scheduled posts that perfectly reflect your brand. 

Furthermore, social media platforms provide a unique opportunity for two-way conversation between you and your customers. This means you can gather essential data and insights while your customers can reach you 24/7 without the need for you to have a member of staff on duty. Some of the other benefits of social media marketing include:

  • Improving brand awareness
  • Building a community around your company
  • Providing useful content and generating shares
  • Increasing organic website traffic
  • Ranking higher on SERPs
  • Establishing brand authority

Social Media Advertising

Social media platforms like Facebook and Instagram let you promote your business so you get in front of your target audience. You can even create advertising campaigns using social media to entice new customers and keep your flooring company’s name fresh in the minds of existing customers. They’re also great platforms for sharing images of products and customer photos of new tile, wood flooring, and carpet installations.

Pay-Per-Click Advertising

PPC advertising is a fast and effective way to raise the profile of your small business by getting it right to the top of Google’s SERPs. With Google Ads, you bid on popular keyword phrases and only pay if someone clicks on the advertisement. This means you can improve brand awareness without spending anything at all!

Email Marketing Campaigns

Direct mail is still one of the most effective forms of content marketing because most people read their email several times a day. A timely email marketing campaign reminds existing clients of important things to look out for when the seasons change and provides other useful, actionable information. 

Level Up Your Flooring Business Marketing Strategy Today 

Lead to Conversion can help take your flooring business marketing efforts to the next level by actively targeting the people who require your services. Digital marketing helps you reach more potential customers and turn them into satisfied customers. Call the home services marketing experts at Lead to Conversion today at 703-214-9605 to find out how we can give your small business the boost it needs.

We are in the business of helping you grow your business.

Lead to Conversion is a Flooring Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582