PEST CONTROL MARKETING

Pest control business owners have been scrambling to educate themselves in online marketing best practices for years. However, it takes a lot of time to develop expertise about complex subjects, and most people in the pest control industry simply don’t have time. Hiring an entire department wouldn’t be cost-effective, and one digital marketing person wouldn’t have the time necessary to deliver a comprehensive service.

The solution is hiring digital marketing experts to help grow your small business and reach as many potential customers as possible. Call Lead to Conversion today at 855-473-6582 if you’re ready to enhance your online presence and get more pest control clients.

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Why Have a Digital Marketing Strategies for Pest Control Services?

Old-fashioned pest control marketing strategies such as referrals, word of mouth and inclusion in the right business listings are still useful. However, in today’s increasingly digital and highly competitive marketplace, these tactics alone won’t get your business very far.

Read on to find out about the highly effective pest control marketing ideas that the team at Lead to Conversion can help your company to implement.

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Search Engine Optimization

SEO is one of the most important aspects of your online reputation management because it dictates how high up on the search engine results pages your website lands. The first page is the blue ribbon because very few people conduct research beyond Bing or Google’s front page. If you rank high up, you’ll attract more new leads and reach more homeowners, ultimately leading to business growth.

There’s a whole host of tips and tricks that help search engine algorithms recognize your site as useful and place it in a high position on the SERPs. Several years ago, adding a few keywords here and there was just about enough to boost rankings, but as time goes by, SEO is becoming more intricate and refined. Keyword strings and topic clusters are far more important than single words, and there’s a lot of technical stuff to do as well.

Some of the ways a search engine optimization expert can help your local business find more new customers include:

  • Adding title tags and meta descriptions
  • Improving web design
  • Speeding up your site and ensuring it’s optimized for mobile
  • Including schema markup
  • Making sure the sitemap is logical and clean
  • Setting custom 404s and URLs
  • Redirects
  • Canonical tagging
  • Writing blogs and articles
  • Developing backlinks
  • Managing your Google My Business profile(s)
  • Ensuring NAP consistency

Local SEO

In recent years, Google search has started to prioritize local searches to make sure customers get the most relevant results based on location. This is a huge benefit when it comes to lead generation for smaller local services. Your pest control company could easily land in the local pack when someone performs a search for “exterminators near me” or something similar just by making a few tweaks to your GMB profile and ensuring your website is optimized for local searches.

Pay-Per-Click for Pest Control Businesses

PPC includes Google Ads and similar paid search engine ad services like Bing Ads. At Lead to Conversion, we can help you get the most out of your current PPC accounts or set up new ones. While SEO is more of a long-term strategy, these ads get your business seen by people immediately. You don’t even have to pay unless they click, which means you get free exposure.

Social Media Marketing

With 15.5 people joining a new social media channel every second, you can’t ignore this aspect of online advertising and marketing. You can integrate social media apps into your wider marketing campaigns and use them as a communication tool between yourself and your customers. The more you interact and post, the more people will flock to your company for infestations of bedbugs, termites, ants and other creepy-crawlies.

The most important apps to get listed on are:

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

Social Media Advertising

Channels like Facebook and Instagram also let you advertise your services to relevant users, which can be a major boost for traffic and new clients. You can also join or start groups and use these to offer advice and sell your services to the public. It’s crucial that you’re careful to not spam group members with blatant ads, instead focusing on offering a helping hand to people who require pest control services.

Email Marketing

One of the best ways to remain in the minds of customers who’ve previously used your services is to send well-timed, relevant emails that offer helpful information or advice. The emails must be professionally written with CTAs to subtly guide them toward converting.

Instead of outright selling your services, you can make suggestions about remaining pest-free at different times of year or provide signs to look out for that indicate infestations from specific pests. This information is bound to be of use to several people in your email database, and even if they don’t require your services at that exact time, you’ll have established yourself as an industry expert and provided contact details for when they do.

Pest Control Website Design

While website design is an important part of SEO, it’s also a hugely important marketing tool in its own right. Potential clients will judge your company based on the first impression, which is likely to be gleaned from your website. With web pages looking cleaner and slicker and loading faster than ever before, neglecting web design puts you at a major risk of getting overtaken by the competition.

Upgrade Your Pest Control
Marketing Strategy Today

Lead to Conversion is a digital marketing agency that can help your business lock in on
your target market, reach a wider audience and get more phone
calls and online queries. Call us today at 855-473-6582 to get started.