SEO is one of the most important aspects of your online reputation management because it dictates how high up on the search engine results pages your website lands. The first page is the blue ribbon because very few people conduct research beyond Bing or Google’s front page. If you rank high up, you’ll attract more new leads and reach more homeowners, ultimately leading to business growth.
There’s a whole host of tips and tricks that help search engine algorithms recognize your site as useful and place it in a high position on the SERPs. Several years ago, adding a few keywords here and there was just about enough to boost rankings, but as time goes by, SEO is becoming more intricate and refined. Keyword strings and topic clusters are far more important than single words, and there’s a lot of technical stuff to do as well.
Some of the ways a search engine optimization expert can help your local business find more new customers include:
- Adding title tags and meta descriptions
- Improving web design
- Speeding up your site and ensuring it’s optimized for mobile
- Including schema markup
- Making sure the sitemap is logical and clean
- Setting custom 404s and URLs
- Canonical tagging
- Writing blogs and articles
- Developing backlinks
- Managing your Google My Business profile(s)
- Ensuring NAP consistency
In recent years, Google search has started to prioritize local searches to make sure customers get the most relevant results based on location. This is a huge benefit when it comes to lead generation for smaller local services. Your pest control company could easily land in the local pack when someone performs a search for “exterminators near me” or something similar just by making a few tweaks to your GMB profile and ensuring your website is optimized for local searches.