The demand for plastic surgery continues to increase as it becomes more accessible and fashionable. People have realized that they have the freedom to make changes that make them feel good. Of course, more demand means fiercer competition. In today’s marketplace, you need to find creative ways to stand out from the crowd in terms of lead generation venues. People increasingly turn to search engines and the digital sphere for answers. Read on to discover how to harness the power of online marketing to attract plastic surgery patients to your practice.

At Lead to Conversion, we can update your website, social media and entire digital offering so they incorporate the most up-to-date plastic surgeon marketing strategies.

What Is Your Plastic Surgery Marketing Strategy?

You need a digital marketing strategy because most people seek information and make bookings online. A well-constructed marketing plan lets you communicate your expertise, increases brand awareness, and converts leads.

High-value patients look for experience and reputation when searching for a plastic surgeon. You can structure your website and populate it with content that showcases you in the best light. Simultaneously, because of SEO and CRO, this digital content drives traffic and conversions. Digital marketing trends are continually changing, so cosmetic surgery marketing is pretty much a full-time job.

Don’t take precious time out of your or your employees’ busy workdays. Something as crucial as your marketing strategy must be prioritized, so call in the experts!

How Does Digital Marketing Grow Your Practice?

At the moment, there’s unprecedented demand for a strong online presence. Consumers get an impression of your business based on your website within seconds. Think of it as your digital reception area.

In fact, you have the power to harness so much more from this reception area. Unlike a real office, online customers leave behind virtual footprints. We can gather all of this data to find out more about what your customers want and how they behave. Once we understand these things, we help you give potential patients a customer experience that makes them book an appointment.

Plastic Surgery SEO

If your website isn’t clean-looking and search engine friendly, you won’t rank high on Google’s search pages. Image is essential when it comes to plastic surgeon marketing, but you must focus on content as well. The layout of your website contributes to search engine optimization, as do image tags, meta information, links and footers.

The main point of SEO is to align your website with searches people frequently make online. You should correctly utilize pillar pages, and there are some coding tricks we can use, too.

Content Marketing for Cosmetic Surgeries

Your social media and website should contain links to unique external content. The point of this content is twofold: It drives traffic to your website through SEO and gives your prospective patients solutions.

When they search online and white papers, blogs or e-books from your company rank high, they’re likely to click. If you can answer their questions and offer actionable solutions, the chances of them booking with you increase significantly.

Website Design for Cosmetic Surgeons

For marketing purposes, your website must be easy to navigate and attractive. In an industry that’s all about image, your plastic surgery website must use exceptional web design rich with imagery and strategically placed calls-to-action such as prominently a placed phone number and form submission option. The first place most people look when thinking about booking a cosmetic procedure is online where they can learn about your practice and available surgical procedures. Impress them with a clean, smoothly running webpage and make that essential good first impression.

Social Media Marketing for Plastic Surgeons

Pretty much all of your prospective patients use social media platforms daily. The modern world revolves around social media, so your presence must be planned carefully.

Facebook can be an excellent tool for cosmetic surgery marketing because it gives patients a direct channel for service. The more responsive and helpful you are, the better you’ll retain patients for future procedures and amplify the credibility of your practice in the eyes of prospective patients. You can also share useful content with your followers to encourage engagement.

Patients are particularly keen to view before and after pictures when it comes to cosmetic surgery procedures. Get permission from patients and display these on Facebook and Instagram. Host regular live Q&A sessions, and administer LinkedIn and Facebook groups relating to causes that are close to your heart and relevant to your target audience.

PPC Advertising

Pay-per-click advertising can propel you to the top of the search engine results pages quickly. For a plastic surgeon looking to immediately garner visibility and traffic to their site, this can be especially useful. Internet users are prone to think PPC ads are trustworthy. When you use paid ads together retargeting, display, and with other content marketing strategies, you increase conversions and ad clicks from as many sources as possible. Techniques for PPC marketing include:

  • Keyword research
  • Campaign Setup/Restructure
  • Ad Copy Writing
  • A/B Ad Copy Testing
  • Retargeting
  • Display Ads
  • Budgeting
  • Bid strategies
  • Campaign management
  • Landing page optimization

Learn More About Plastic Surgery Marketing

Lead to Conversion is a healthcare digital marketing agency that’s passionate about expanding the reach of our clients. Call us today at 855-473-6582 to find out more about how to develop an excellent plastic surgeon marketing strategy.

We are in the business of helping you grow your business.

Lead to Conversion is a Plastic Surgery Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582

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