In general, marketing is moving from TV, radio and newspapers to the digital sphere where the public is spending increasing amounts of time. Ophthalmologist marketing is rapidly trending towards the digital and away from traditional mediums. This is for two main reasons: First, online marketing is endlessly more cost-effective than TV or radio advertising. Additionally, consumers are using the internet increasingly to seek information and services they need.
If you’re well-placed online, you can effortlessly capture the intentions of search engine users. Plus, the trail of data they leave behind when visiting your website or posting on social media offers invaluable insights into how well your business is doing.
At Lead to Conversion, we can help you turn this data into a bigger audience and increased revenue. Call us today at 855-473-6582 to find out more.