With over 1.6 million patients receiving hospice care annually and over 100,000 monthly Google searches for “hospice” in the United States, it’s obvious family and loved ones are actively searching for hospice care providers online. The only question is: are they finding your hospice and palliative care facility?
Every day, family members and loved one’s are looking for palliative care and hospice providers are searching within a regional market near the patient needing care. The way they search varies greatly with keywords ranging from “pain management” to “end-of-life care” to “hospice + [city]”. Your ultimate goal is that they find your hospice care services vs. your competition and this is where a digital marketing strategy comes into play.