With over 1.6 million patients receiving hospice care annually and over 100,000 monthly Google searches for “hospice” in the United States, it’s obvious family and loved ones are actively searching for hospice providers online. The only question is: Are they finding your hospice and palliative care facility?
Think about how you got here. You may have done a search for “how to market hospice services” and landed on our page, which is ranked at the top of the search engines. Lead to Conversion™ can do the same for your business in your target market. We know what it takes to repeatedly climb to the top of Google or Bing, and we describe our process and tactics in our 30-day hospice marketing plan. Click the button below to download our step-by-step action plan.
ARE THEY FINDING YOUR HOSPICE AND PALLIATIVE CARE FACILITY?
Every day, family members and loved ones are looking for palliative care and hospice providers within a regional market near the patient needing care. The way they search varies greatly, with keywords ranging from “pain management” to “end-of-life care” to “hospice + [city].” Your ultimate goal is that they find your hospice care services vs your competition, and this is where a digital marketing strategy comes into play.
- There are 1.8 million annual searches for “palliative care” in the US
- There are 1.2 million annual searches for “hospice” in the US
Lead to Conversion™’s hospice marketing experts can help you get in front of those searches and turn visits into leads for your business.
OUR HOSPICE CARE CLIENTS
“I have been working with the LTC team for the past 3 years and have seen how their expertise and their knowledge of web design, content development and digital marketing has helped our company grow our leads and our business. I am more impressed by the time they take almost weekly to send us reports to show us the progress we are making in our outreach campaign and to recommend tweaking or changing things that may not be working and /or to keep content fresh and educational. Sean Bolton thank you to you and the entire team for your professionalism and your patience in working with our crazy schedule and not getting upset when we miss or are late to our scheduled calls because you understand we work in hospice and live in the moment. Mucha Gracias!!!!“
– Peace Hospice and Palliative Care
“I have very much enjoyed working with Sean, Andrew, Jason and the entire team at Lead to Conversion™. They have helped our healthcare company grow our online presence, generate new leads and develop stronger brand equity. I highly recommend Lead to Conversion™ to anyone looking for a quality marketing agency that will deliver creative strategies and produce results.”
– Three Oaks Hospice
HOW TO MARKET HOSPICE FACILITY USING DIGITAL MARKETING
You can get all the traffic you want, but if your site isn’t clean, easy to navigate and responsive to mobile devices, it will never perform to its maximum potential. Lead to Conversion™ understands how the loved one of a potential hospice patient uses a website and reads the content. We create user experiences guaranteed to flow users into the conversion funnel efficiently, leading to more patients.
Our creative team will take the time to understand your brand and how you want to position it online. We’ll develop design mockups and get your feedback along the way to ensure you love the design. Once the design is approved, we’ll move on to coding and development, where additional time will be spent honing the user experience to ensure visitors have a clear path to conversion. A modern, user-friendly website is an indispensable marketing tool that can drive incredible sales for your business. Let the team at Lead to Conversion™ guide you through the entire process. Contact us today to get started.
Social Media Marketing & Advertising
Other than searching for providers on search engines, families also look for suggestions and recommendations on social media platforms such as Facebook. Making regular updates to your Facebook profile is great and will help with your brand recognition and awareness. Facebook also offers advertising opportunities to businesses by selecting a target audience demographic that includes users by age, geographic location, income level and many other options.
Facebook also offers retargeting/remarketing to its advertisers, which means that if someone came to your site from email marketing or another referral source and left without committing to a desired action, the next time they check their Facebook feed, they’ll be met with your ad to lure them back to your site and into your lead funnel.
SEO – Search Engine Optimization
Step 1: The strategy team at Lead to Conversion™ will utilize the latest healthcare SEO techniques to ensure your business is found online.
Step 2: Once found, visitors on your site will find conversion-focused language and clearly defined strategies that will funnel these visitors into new leads.
So, what is SEO? It’s an abbreviation for search engine optimization, a set of techniques used to make your hospice website more visible in search results. Think about how you use the internet to find information on local businesses. You probably search for terms like “restaurants in Little Italy” and “dry cleaners in downtown Houston.”
These search phrases are known as keywords. Although people choose hospices based on the referral network of their physicians or loved ones, others go to Google and type in hospice-related keywords. If your website is at the top of the results for these keywords, you’ll get more visits, creating more opportunities to educate people about your services.
Whether you desire inbound phone calls, “contact us” form submissions, brochure downloads or any other desired conversion point, we’ll consistently utilize effective strategies like SEO to make sure your site is found online and converts visitors into new patients.
Pay-Per-Click (PPC) Marketing
PPC advertising is a great way for hospice organizations to pay for leads on a per-visitor basis. PPC stands for pay-per-click marketing, a technique that allows you to drive traffic to promote your website by bidding to have your ads displayed above the search engine results for relevant keywords. PPC marketing is more cost-effective than other marketing methods, as you pay only when someone clicks on one of your ads and visits your site. The return on investment can also be quite high — for example, a $2 click may lead to an admission.
Per-click fees vary depending on the phrases you select and the matching options selected, including geotargeting, which refers to targeting only people in your surrounding communities. If your hospice organization has facilities in multiple cities, you can target each community by bidding on keywords like “Los Angeles hospice care” or “hospice center in Miami.” Our experience has shown costs as little as $1.40/click and an average 4-5x return on investment based on a reasonable monthly budget of $1k-$2k/month in competitive markets such as Chicago and San Antonio.
If you’re going to invest in this type of service, it’s best to work with experienced pros who can do all the planning and focus on helping you connect with more people in your target audience. The team at Lead to Conversion™ has years of experience conducting keyword research, choosing the right keywords and setting up highly optimized service landing pages. Our marketing experts the challenges of promoting hospice organizations with compassion, so we’ll create a campaign that honors the needs of your target audience while helping your brand increase its census.
Call our Hospice Digital Marketing Team Today
Whether your practice specializes in hospice or palliative care, if you’re ready to develop your hospice marketing brand with the guidance of a healthcare marketing agency, call the marketing experts at Lead to Conversion™ today at 855-214-3072 for a no-obligation free consultation.
Increase Hospice Referrals
The hospice industry is highly competitive, and community outreach and physician referral sources are some of the most strategic partnerships for increasing your census. Some hospice administrators are uncomfortable asking for referrals, but this is a disservice to the people who need your organization’s services.
Lead to Conversion™ works with hospices around the US to not only market to individuals, but also to increase referrals from physicians who are most likely to refer patients for hospice services.
Sell Hospice Services to Physicians
Although it’s becoming more common for hospice organizations to market their services directly to consumers, physicians and their staff members are still an important audience for your marketing efforts. We implement a full-funnel approach when it comes to digital marketing in the hospice industry and building effective referral networks from other brands and websites.