LASIK marketing shouldn’t be difficult. With around 75% of adults in the US wearing eyeglasses or some form of vision correction, there’s a huge market to tap into to acquire new lasik patients. However, the challenge with growing your client base is finding ways to connect with them. The digital sphere has provided an incredibly attractive space for people and businesses to connect with each other and only grows stronger with each day that passes.

On average, Americans spend up to eight hours each day using their smartphones. The majority of this time is used for social media, playing games and searching for local businesses. If you haven’t got a LASIK digital marketing strategy in place yet, now is the time to get ahead of the competition.

The Essentials of LASIK Marketing

The audience interaction landscape is evolving faster each year. As such, the elements of your digital marketing strategy must take into account more than merely a website and email marketing campaign. Modern audiences engage with lots of different media channels, including apps, smartphones, tablets, desktops, television, and game consoles.

Patient Journey

In traditional marketing, you think of the patient journey as what happens when they physically enter your clinic. You think about the first impression from the outside, including signage and cleanliness. Then you map out what happens as they go through the process of speaking to the receptionist, sitting in the waiting area, having their appointment and then rebooking the next visit.

What a lot of LASIK marketing professionals haven’t done yet is transfer this idea to your online presence. Your physical office is no longer the very first impression for most potential patients — your website is. The patient’s digital experience of your brand is now just as important as what happens when they come through the doors.

Generate Excitement With Social Media

The majority of people spend a significant portion of their time using social media for various reasons. In addition to chatting with friends and debating social justice, people use social channels for interacting with companies and making informed consumer decisions such as where they can get lasik eye surgery, as an example.

All LASIK marketing plans should incorporate online reputation management and patient engagement using social media as well as paid advertising and thematic days of the week or month to round out a sound social media marketing campaign.

Attract Local and Distant Clients

Even the best-looking clinic in town can’t attract people who don’t walk past or hear about you from someone else. Digital marketing is the best way to get in front of people who don’t know who you are. Whether they’re searching for a LASIK clinic near them or researching the best surgeries online, an expert LASIK marketing strategy will drive traffic to your website and increase visitors.

Why LASIK Digital Marketing?

As a LASIK marketing agency, we understand how to match your marketing strategy directly to what your target audience wants. Everyone who visits your website and posts on social media is leaving behind valuable data. Lead to Conversion is a market leader in using these insights to turn website users into first-time and repeat patients.

SEO for LASIK Clinics

SEO was once a little-known insider secret, but it’s been gaining popularity recently. That said, not many people truly understand how intricate the algorithms are that dictate ranking on a search engine’s results pages. For example, Google looks at hundreds of different variables to decide how high up your website appears on those lucrative pages. If you’re not on the first page, you might struggle to pick up prospective patients from your online marketing efforts.

A strong SEO strategy includes optimizing your website with the correct keywords, easy navigation, clean design, and conversion-focused language used in your content. It’s much more complicated than that, though.

Content Marketing

Content marketing is another highly effective way of using SEO to attract new visitors. As a bonus, it also reinforces your relationship with loyal patients.

The more content you include on your website, such as blogs, white papers and locally targeted state and city pages, the higher your website will rank. Of course, that’s only if they’re expertly written and contain high-authority links and clear CTAs.

Additionally, creating this type of content regularly and sharing it through social media and email makes you stand head and shoulders above other LASIK surgeons who aren’t providing useful information to their current and prospective new patients.

Why Excellent Website Design Is Essential

Website design is a crucial element of SEO and LASIK digital marketing, but it’s also an important aspect of the patien journey that we discussed earlier. As your digital storefront, your website should reflect the quality of service patients can expect inside the clinic.

Consumers have high expectations when it comes to the quality of your digital offering because big name brands all have 100% up-to-date websites and apps that are perfectly optimized for mobile, tablets and desktop.

When it comes to SEO, a slow website, poor design and iffy navigation will send your site tumbling down the search engine rankings. A well-designed website is a nonnegotiable if you want to remain relevant and compete with your rivals.

PPC (Google AdsGet Instant Exposure With PPC/Paid Search

Pay-per-click advertising from Google is a fast and effective method of getting your LASIK surgery’s website to the top of the SERPs. Although it’s more expensive than SEO, you’ll get instant results. It takes a little while to start generating traffic from SEO, but paid search is the closest thing you can get to instant gratification in terms of buying your way to the top of search results and only paying for people that click on your ads to visit your site. 

Harness the Power of Social Media Marketing

Social media is another key to success in the modern LASIK marketing landscape. There has never before, at any point in history, been a more effective way of connecting people. Not only can you gather data from social media and gain insights from the feedback, but you can interact directly with your audience.

Engagement is one of the major driving forces for patient loyalty and an excellent way to become a friendly, professional member of your local community.

Find out How a LASIK Digital Marketing Agency Can Help You

If you’re ready to grow your patient database and modernize your digital output, call Lead to Conversion today at 855-473-6582 for a free, no-obligation consultation. We’re a healthcare digital marketing company with more than 100 years’ combined experience using the internet to drive fresh leads and new patients.

We are in the business of helping you grow your business.

Lead to Conversion is a Lasik Surgery Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582

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