The audience interaction landscape is evolving faster each year. As such, the elements of your digital marketing strategy must take into account more than merely a website and email marketing campaign. Modern audiences engage with lots of different media channels, including apps, smartphones, tablets, desktops, television, and game consoles.

In traditional marketing, you think of the patient journey as what happens when they physically enter your clinic. You think about the first impression from the outside, including signage and cleanliness. Then you map out what happens as they go through the process of speaking to the receptionist, sitting in the waiting area, having their appointment and then rebooking the next visit.

What a lot of LASIK marketing professionals haven’t done yet is transfer this idea to your online presence. Your physical office is no longer the very first impression for most potential patients — your website is. The patient’s digital experience of your brand is now just as important as what happens when they come through the doors.

The majority of people spend a significant portion of their time using social media for various reasons. In addition to chatting with friends and debating social justice, people use social channels for interacting with companies and making informed consumer decisions such as where they can get lasik eye surgery, as an example.

All LASIK marketing plans should incorporate online reputation management and patient engagement using social media as well as paid advertising and thematic days of the week or month to round out a sound social media marketing campaign.

Even the best-looking clinic in town can’t attract people who don’t walk past or hear about you from someone else. Digital marketing is the best way to get in front of people who don’t know who you are. Whether they’re searching for a LASIK clinic near them or researching the best surgeries online, an expert LASIK marketing strategy will drive traffic to your website and increase visitors.

As a LASIK marketing agency, we understand how to match your marketing strategy directly to what your target audience wants. Everyone who visits your website and posts on social media is leaving behind valuable data. Lead to Conversion™ is a market leader in using these insights to turn website users into first-time and repeat patients.