ENDOCRINOLOGY
MARKETING

Do you find it difficult to get referrals from primary care providers or generate leads from your website? These are common challenges for endocrinologists. The industry is shifting from seeing patients only after they’ve already been diagnosed with diabetes, PCOS or another endocrine condition to involving endocrinologists in preventive care. If you don’t take advantage of this shift, you’ll find it difficult to fill your practice with patients who can benefit from your expertise.

Lead to Conversion has extensive experience developing custom marketing strategies for endocrinologists. To learn more about our approach to endocrinology marketing, download a free copy of Endocrinology Marketing Mastery in 30 Days, a 10-step action plan for creating a thriving practice.

ENDOCRINOLOGY MARKETING STRATEGIES

Just because there’s a demand for business, it doesn’t mean you should neglect to build a comprehensive marketing strategy. Endocrinology marketing largely relies on word of mouth. However, word of mouth is spread very differently now compared to how it was a decade or more ago.

The digital world is more crucial than ever before if you want to build a brand that stands out and has a reputation for excellence. These are some of the best marketing strategies endocrine practices are currently using:

women helping bariatric surgeons with their marketing

Collect Feedback

Even though it might seem like a time-consuming pastime, gathering customer feedback is one of the most effective methods of endocrinology marketing. No one can give you better advice than your customers. If you send a feedback email to each patient, the responses you’ll get will astound you. You must pay attention to repeated negative points that come up and reward the team for consistent compliments.

With help from a healthcare digital marketing agency, this massive-sounding task can easily be automated. In fact, there are ways to extract feedback from social media and all over the internet. It might be painful at first, but it’s worth it in the long term.

PR and the Local Media

Because you’re a medical expert, consumers tend to prefer to see your name in articles offering medical advice than an ad on TV or in a local newspaper. Get your brand’s name out there by connecting with all the local media outlets. See if you can sponsor them or create content for their broadcast or publication. Write a weekly advice column and watch the bookings flood in.

Use Content to Tap Into a Growing Market

Writing guest blogs, contributing to articles, and creating e-books and white papers are excellent ways to communicate your expertise to the world. Provide potential customers with actionable content, establish yourself as an authority in your field, and reap the benefits of an expert marketing campaign.

Digital Marketing Services for Endocrinologists

Now that you have a better idea of how marketing your endocrinology practice can help your business to grow, you might be asking why the digital aspect is essential. Over the last two decades, e-commerce and smartphone ownership have experienced exponential growth. People use the internet more than ever to buy and sell, find information and communicate, and now is the time to tap into it.

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THE TOP WAYS TO PROMOTE ENDOCRINOLOGY THROUGH DIGITAL MARKETING

Website Design for Endocrinology Practices

Your website is so important with regard to how your potential patients perceive your practice. If they think it’s high-end, with a clean, easy-to-use design, they’ll feel the same about your office and will translate into increased conversion rates.

On the other hand, if your website is slow-loading and messy-looking, that’s the impression they’ll have of your practice.

Social Media Marketing for Endocrinologists

YouTube, Twitter, Facebook and Instagram are the top social media platforms where most of the population spends the majority of its time here in the United States. So your marketing strategy should harness these incredible tools and increase your patient base through content marketing and online shares. Create outstanding content and watch the views and shares increase on social media insights.

Social media is also an excellent place to communicate with your patient base directly. This makes them feel special and engenders loyalty — even if they’re leaving a bad review. If you respond to feedback, you make your patients feel valued.

Boost Rankings With SEO

There are some aspects of your website’s design that contribute to how high you rank on search engine results. Fast loading times and compatibility with a range of devices are two of the web design factors that influence Google rankings. These elements, in addition to the use of keywords, layout and well-placed calls-to-action, make up the SEO element of endocrinology marketing.

When most people have a problem these days, they type their search query into a search engine. You can construct your website and create content that sends your website straight to the top of those lucrative results pages.People use Google to search for hormonal symptoms, and you can tap directly into this. Search engine optimization for endocrinologists offers the following benefits:

  • Get to the top of search engine results pages
  • Attract more patients
  • Promote long-term relationships with actionable, regular blog posts
  • Boost profits
  • Use SEO data to drive future marketing campaigns
  • Use local SEO to target people in your area

PPC Advertising for Endocrinology

PPC advertising is where you pay to display your website at the top of the search engine results pages for a certain number of people. This is an excellent way of driving traffic to your site.

Plus, it puts your name out there, even if people don’t click the link. PPC ads are a great addition to your overall digital marketing campaign.

Expert Endocrinology Marketing

If you’re ready to take your endocrinology patients’ experience to the next level by upgrading your healthcare digital marketing strategy, call Lead to Conversion Healthcare today at 855-473-6582.

LET’S GET STARTED

For more information, please call (855) 473-6582 to speak with a digital marketing expert today for a free, no-obligation consultation and assessment.

Whether you’re looking to design a new site, run a PPC or SEO campaign, or deploy a holistic strategy doing it all, Lead to Conversion will take the time to put together a customized digital marketing strategy guaranteed to solidify your online presence and precipitate bottom-line results.