Marketing is becoming complicated as consumers become more tech-savvy and increasingly turn to the internet for answers. As such, every bariatric marketing strategy must take into consideration the changing digital marketing landscape. Tools such as SEO, social media marketing, PPC, and slick website design can help to upgrade both your practice’s branding and to amplify individual bariatric surgeon’s personas online.

Lead to Conversion is a healthcare digital marketing agency that specializes in bariatric surgery marketing. We can help you to harness the power of the internet to reach a wider audience and ultimately make more money.

What Are the Fundamentals of Bariatric Marketing?

For a long time, word of mouth and building a reputation were the best ways for any medical office to advertise and to attract potential patients. TV and radio ads tend not to go down particularly well with the public, who don’t see ads and doctors as particularly compatible.

There’s no need for concern, however, because the internet provides more effective methods of capturing the public’s attention. You can use digital marketing strategies to reach your target audience, build trust, generate shares and encourage customer loyalty.

Customer Journey Mapping

Bariatric surgery marketing isn’t just about targeting people using the internet. One of the reasons you need to implement an online bariatric marketing strategy is to capture the data website and social media visitors leave behind.

You can identify points where potential customers drop off and fix the problems that cause issues. Additionally, you can target users who are still in the research phase of getting weight loss surgery. By providing them with valuable information that helps them make a decision about the procedure, you become their trusted source and often the first choice for treatment.

Content Marketing

To achieve the above, your bariatric surgery marketing will need a strong focus on content. Create blog posts, white papers, e-books and email newsletters to inform your target audience. At the same time you position yourself as an authority in your field, you position your bariatric practice as the name potential clients associate with the procedure.

Weight loss is a hot topic online and on social media. Happy customers sharing great reviews and useful content generate shares from satisfied customers — which is virtually free marketing for your surgery.

Patient Acquisition Strategy

Bariatric surgery isn’t the type of procedure a potential client jumps into. It’s the sort of thing they hear about from a friend, on TV or in a magazine before a long process of research. This is one of the reasons it’s crucial that you track leads and follow them up with a carefully crafted digital marketing strategy.

You can use informative articles to entice them to take the next step in the booking process and capture valuable contact details at the same time. Any content you create for your marketing campaign has another, lucrative long-term use: SEO.

Bariatric Surgery Search Engine Optimization (SEO)

Bariatric SEO means optimizing your website and any content you write online so that it appears as high up on search engine results pages as possible. There’s a unique opportunity for bariatric surgery practices to capitalize on SEO because weight loss is one of the most common online searches in the world.

Once you align your website’s content with the searches consumers are entering into Google, your website will appear at the top of those lucrative results pages providing a steady stream of targeted traffic and potential patients for your practice.

How Does Website Design Help with Digital Marketing?

One of the aspects of SEO that often surprises our customers is the fact that your web design has an impact on your search engine ranking. A slow-loading site with poor navigation will never perform well, so it’s crucial that your website is clean, up to date and is mobile friendly.

Customers have increasingly high expectations when it comes to website design. Think of your website as your online reception area. It’s the first impression many people have of your bariatric practice, so make sure it reflects the high standards they can expect inside the surgery. If people aren’t impressed by the way a website looks, they’re unlikely to stick around to see the brick-and-mortar business.

Also, instead of using pop-ups and ads to attract customers, rely on SEO-friendly blog posts and informative articles. Use email, print and broadcast media, and social media to share useful content with the world.

Social Media Marketing

Social media marketing isn’t becoming less important as a result of content marketing, but its position in the customer journey is changing. People tend to rely on social media for e-commerce and customer service, but they’re also likely to share valuable content on a mass scale.

You must use social media to reinforce a sense of community in your local area and connect directly with your customers. It’s an excellent way to inspire customer loyalty and expand the reach of your bariatric marketing strategy.

PPC for Bariatric Marketing

PPC, also known as paid search, is a more traditional style of online advertising that can be incredibly useful for the short term. SEO is a long-term strategy that improves with effectiveness as you build a substantial body of authoritative content.

With PPC advertising, you have the choice to pay to get your practice featured at the top of search engine results pages instantly and completely control your monthly marketing budget. You can opt to only pay if someone actually clicks the link, so sometimes, it’s just a free way to get your name out there into the world.

Call a Bariatric Digital Marketing Agency Today

Whether your practice specializes in gastric bypass or sleeve gastrectomy or both, if you’re ready to develop your bariatric marketing brand with the guidance of a healthcare marketing agency, call the marketing experts at Lead to Conversion today at 855-473-6582 for a no-obligation, free consultation.

We are in the business of helping you grow your business.

Lead to Conversion is a Bariatric Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582

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