Website design affects a potential new patient’s perception of your chiropractic practice. If it’s not optimized for mobile devices or the loading times are slow, the chances of them leaving the site are high. That’s why we love web design so much here at Lead to Conversion™.

We specialize in designing clean, elegant chiropractic websites that are easy to navigate and pleasing to the eye. Chiropractor SEO will underpin every webpage during the design process to maximize your chances of ranking higher on search engine results pages.

The way consumers use social media and the internet is dynamic. There’s been a shift towards current patients and potential patients turning to online business profiles such as your Facebook business page as a way of getting direct customer service, contact information, and directions. It’s an excellent channel to communicate and create awareness with your client base and generate excitement around your brand.

It’s vital that your social media marketing, content marketing, SEO, and entire chiropractor online marketing strategies are aligned. Nothing about marketing should be random. Digital marketing agencies use recent data to make accurate predictions about consumer behavior. This lets us target the right people at the perfect time with optimized content.

CRO is a specialized service that involves analyzing the behavior of patients on your website. Marketers use this data to increase the number of qualified leads who convert and make a booking. For instance, you might lose a significant amount of people at a certain point in the booking process. We’ll objectively help you to identify pain points and smooth out any issues that might be negatively affecting the lead generation process.

At Lead to Conversion™, we understand what makes people stick around and what makes them click the X button. A lot of CRO is about improving the customer experience and streamlining processes to make them as user friendly as possible.

Search engine optimization is much more than a buzzword in marketing circles. Our chiropractic marketing experts have learned how Google’s ever-changing algorithm works. When you create content, whether it’s a webpage, blog post, guest blogging, or press release, the structure needs to be just right. Staying on top of these updates is a full-time job in itself.

It’s not enough to add lots of keywords everywhere and hope for the best, either. Google search instantly knows the difference between that and a well-written article with high authority sources.

Local SEO, such as optimizing a Google Business Profile (also known as Google Maps and Google Local) business page, is even more specialized, with linking requirements and sources playing a more prominent role. Some local SEO business information is coded into your website, but most of it involves a complex network of content that spans as many platforms as possible to establish your chiropractic care facility as authoritative in the regional markets you serve.

Your local search profiles are also a great way for prospective patients to source online reviews from other patients to gain insights into your chiropractic services and the experiences they had going through treatment. You can look at your review scores as “testimonials” that can make or break your practice in terms of acquiring new patients depending on your ratings and reviews.

Pay-per-click or PPC ads come in a variety of forms such as Microsoft or Google Ads. These ads are an excellent way of promoting your brand and services to your target audience. Chiropractors have seen huge success when incorporating PPC Advertising into their online marketing strategy.

Chiropractor marketing relies on your brand being memorable. If your name is at the top of lists on websites and search engines, more people are likely to remember it and call for your services when they need a chiropractor.