Are you tired of spending money on promoting your chiropractic services only to have nothing to show for your efforts? Would you rather spend more time with your patients and less time worrying about lead generation? Many chiropractors are facing the same challenges. Unless you find a way to reach your ideal prospective patients, you won’t have enough appointments to support a growing practice.
Lead to Conversion™ understands the challenges associated with chiropractic marketing and knows how to overcome them. To learn how to generate high-quality leads and fill your practice with patients, download a free copy of Chiropractic Marketing Mastery in 30 Days. It’s a 10-step guide to using social media, PPC advertising, and other digital marketing tools to build a profitable chiropractic business.
WHY DO CHIROPRACTORS NEED AN ONLINE MARKETING STRATEGY?
For years, chiropractic marketing relied on word of mouth and reputation. These factors are just as important as ever, but online advertising has opened up even more opportunities for chiropractic businesses. To stay relevant and competitive in a fast-paced industry, your local business needs to be ahead of the curve. Between social media, Google Ads, website design, CRO, and SEO, online marketing is a full-time job.
Don’t try to take on this mammoth task yourself, or split such a vital tool between junior staff. For the best results, hire a digital marketing agency. Lead to Conversion™ has the expertise and time to dedicate to your chiropractic marketing strategy.
Increase Brand Awareness to Attract New Patients
One key metric of increasing the profitability of chiropractic practices is getting new patients in the door. While many of these can come from local awareness and word-of-mouth advertising, this isn’t always the best option.
Online marketing through tools like Facebook Ads introduces your chiropractic website to a new demographic of prospective patients. Remarketing ads then help to bring those visitors through the door. There are several reasons why this is important. The team at Lead to Conversion™ is ready to show you how our targeted chiropractic marketing strategies help you reach your business goals.
Leverage Search Engines for Chiropractic Marketing
Search engines such as Google and DuckDuckGo have become people’s preferred methods of seeking information. Often, the first thing someone does when they feel pain in their neck or back is to enter a Google search in the hope of finding a local chiropractic practice near them.
People ask search engines billions of questions every day. High-quality landing pages paired with robust online advertising can not only increase your search rankings but also increase the volume of qualified leads and thus chiropractic patients.
Build an Online Presence
People who are evaluating local businesses will likely look at online reviews. Building your clinic’s online reputation is critical if you want to use your chiropractic website to boost your patient roster as well as retain existing patients.
Lead to Conversion™ understands how to boost the reputation of a clinic with our chiropractic marketing services. This includes getting a positive review from happy patients that encourages others to visit your location. But reputation management goes well beyond that.
A major component of reputation management online is to pay attention and respond to all reviews. While many clinics might be tempted to just ignore the neutral or negative reviews, we understand that answering them and letting the public see you’re willing to act on negative aspects of your company is important.
Boosting Specialty Chiropractic Services
While many patients look for a chiropractic clinic for general well-being, others need to find a chiropractor to treat specific conditions or symptoms. Online chiropractic marketing is particularly effective when you advertise the other chiropractic services you offer because people will often search for their condition or symptom in conjunction with chiropractic care.
If your chiropractic clinic has specialty services, you should have unique content for them. This creates a unique value proposition to those patients in a way that shows them how your chiropractic clinic can help with their specific condition.
Some of the specialty services a chiropractic office may offer include:
- Pediatric care
- Pregnancy/ Prenatal
- Sports injury
- Weight loss or management
- Massage therapy
Bringing in new patients who have conditions that need to be addressed can open up your clinic to that person’s entire household. Once family and friends see how you’re helping the patient, they may seek care from your clinic. Providing new patients with impeccable and tailored care can encourage them to advertise your business in the community and local groups.
Regardless of the size of your chiropractic practice, you need to ensure you’re putting your marketing budget to the best use possible in order to attract new patients. Turn to Lead to Conversion™ for chiropractic marketing to maximize your return on investment in cost-effective ways.
“I am truly blessed that a good friend of mine asked me couple of months ago to look into this marketing firm. Our business has BLOWN UP. I love their team effort and the level of professionalism they bring each day into my workplace. We had several different campaigns going on and they quickly streamlined everything and added massive purpose to our vision. So excited that I made the decision to let these pros handle our media campaign.”
HOW TO MARKET CHIROPRACTOR PRACTICE USING DIGITAL MARKETING
Website Design for Chiropractor Marketing
Website design affects a potential new patient’s perception of your chiropractic practice. If it’s not optimized for mobile devices or the loading times are slow, the chances of them leaving the site are high. That’s why we love web design so much here at Lead to Conversion™.
We specialize in designing clean, elegant chiropractic websites that are easy to navigate and pleasing to the eye. Chiropractor SEO will underpin every webpage during the design process to maximize your chances of ranking higher on search engine results pages.
Social Media Marketing for Chiropractors
The way consumers use social media and the internet is dynamic. There’s been a shift towards current patients and potential patients turning to online business profiles such as your Facebook business page as a way of getting direct customer service, contact information, and directions. It’s an excellent channel to communicate and create awareness with your client base and generate excitement around your brand.
It’s vital that your social media marketing, content marketing, SEO, and entire chiropractor online marketing strategies are aligned. Nothing about marketing should be random. Digital marketing agencies use recent data to make accurate predictions about consumer behavior. This lets us target the right people at the perfect time with optimized content.
Conversion Rate Optimization for Chiropractors
CRO is a specialized service that involves analyzing the behavior of patients on your website. Marketers use this data to increase the number of qualified leads who convert and make a booking. For instance, you might lose a significant amount of people at a certain point in the booking process. We’ll objectively help you to identify pain points and smooth out any issues that might be negatively affecting the lead generation process.
At Lead to Conversion™, we understand what makes people stick around and what makes them click the X button. A lot of CRO is about improving the customer experience and streamlining processes to make them as user friendly as possible.
Search engine optimization is much more than a buzzword in marketing circles. Our chiropractic marketing experts have learned how Google’s ever-changing algorithm works. When you create content, whether it’s a webpage, blog post, guest blogging, or press release, the structure needs to be just right. Staying on top of these updates is a full-time job in itself.
It’s not enough to add lots of keywords everywhere and hope for the best, either. Google search instantly knows the difference between that and a well-written article with high authority sources.
Local SEO for Chiropractors
Local SEO, such as optimizing a Google Business Profile (also known as Google Maps and Google Local) business page, is even more specialized, with linking requirements and sources playing a more prominent role. Some local SEO business information is coded into your website, but most of it involves a complex network of content that spans as many platforms as possible to establish your chiropractic care facility as authoritative in the regional markets you serve.
Your local search profiles are also a great way for prospective patients to source online reviews from other patients to gain insights into your chiropractic services and the experiences they had going through treatment. You can look at your review scores as “testimonials” that can make or break your practice in terms of acquiring new patients depending on your ratings and reviews.
PPC Advertising for Chiropractors
Pay-per-click or PPC ads come in a variety of forms such as Microsoft or Google Ads. These ads are an excellent way of promoting your brand and services to your target audience. Chiropractors have seen huge success when incorporating PPC Advertising into their online marketing strategy.
Chiropractor marketing relies on your brand being memorable. If your name is at the top of lists on websites and search engines, more people are likely to remember it and call for your services when they need a chiropractor.
Call a Chiropractic Marketing Agency Today
If you’re ready to develop your chiropractic marketing brand with the guidance of a healthcare online marketing agency, call the marketing experts at Lead to Conversion™ today at 855-473-6582 for a no-obligation, free consultation.