As an increasing number of people adopt pets to love, care for and take photos of for Instagram, vet practices should be getting busier and busier — in theory. However, having a large target audience and reaching them are two different things altogether. Reaching your target market is another challenge, but it’s one the internet provides plenty of scope for. Pet owners search for answers online and source reviews and testimonials before they reach out to a vet, and you can make sure your veterinary practice is capitalizing on this.

At Lead to Conversion, we’re dedicated to helping our clients find new customers and get those all-important subscriptions and repeat bookings. Call us today at 855-473-6582 to speak to the team about how we can help you grow your vet practice and attract new clients.

Veterinary Digital Marketing

There are millions, possibly billions, of pet owners around the world. Millennials are particularly renowned for being animal lovers — and rampant internet users. You can attract traffic to your website and create excitement around your brand by carefully managing your reputation, creating content and ensuring your website is up-to-date. All of this work would normally require that you hire an entire team in-house, but we can do it for a fraction of what that would cost.

Build a Community

One of the advantages that a veterinary practice has over medical practices is the lack of confidentiality. You can encourage your clients to share pictures and videos of their pets and engage with them about their beloved animals. Individuals are so enthusiastic and dedicated to their pets, it’s easy to build a sense of camaraderie between your practice and your clients. You’ll also notice that they engage with each other and do some vital marketing work for you for free!

Content Marketing

Content marketing is another golden ticket for veterinary practices looking to scoop up search intent online. No matter what age, most people turn to the internet for answers to simple veterinary questions or to see veterinary care facilities close by. If you create content that answers these questions, you’ll attract pet owners to your site. Keyword strings and expertly constructed content are your secret weapons.

Even if they don’t book an appointment immediately, you’ve established yourself as an authoritative source for veterinary services. They’ll come back to your website for information, and you’ll be the first port of call when they do need to see the vet.

Technical SEO

Search engine optimization is about more than just creating content with searchable keywords. The code that underlies your entire site needs to be optimized for the crawling and indexing algorithms of the various search engines.

Vet Marketing Strategies

Veterinary marketing is constantly evolving, especially as technology continues to develop at an increasingly fast rate. Staying on top of all of the necessary features of a strong digital marketing campaign is more than a full-time job role. We’ll give an overview of the services we provide that can help you increase foot traffic and grow your practice.

SEO

Search engine optimization covers the technical side and the traditional styles of marketing like copywriting and content creation. To ensure your practice appears high up on the search engine results pages, there’s a broad range of tactics you’ll need to incorporate on top of blogs and correct coding practices. Some of the ways we can improve your position on SERPs include:

  • Technical SEO
  • Content creation — blogs, white papers, e-books
  • Page titles
  • H1 and H2 formatting
  • Headers
  • Footers
  • Inbound links
  • Meta descriptions

Local SEO (Google My Business)

In the past, marketing was limited because there was no way of connecting instantly to local businesses — plus, customers weren’t able to compare services and make research-led decisions on the spot. Local search and Google My Business (GMB) have changed the scene entirely.

If someone is away from their local area or has just moved into a new neighborhood, they might search for a “veterinarian near me” to find the nearest local vet. When your GMB profile is complete and optimized, you’ll end up in the top three results that appear alongside the map on Google with a prominently placed phone number and review ratings.

PPC

Pay-per-click advertising is Google’s way of letting you buy your way to the top of search engine results. You bid on keywords — which can get quite expensive in the veterinary vertical — and pay for them on a click-by-click basis to immediately source potential clients seeking pet care or a nearby animal hospital for their furry loved one to get a checkup or triage an ailment. This can be useful while you wait to see the results of your SEO and social media marketing campaigns come to fruition.

Website Design

One of the key components that search engines and customers look for is an excellent website. People want to see a slick, clean veterinary website that reflects your brand and makes them feel welcome and valued. Search engines are looking to see how long people stay on each web page, and they assess the ease of navigation. If clients can’t find their way around your site, they’re unlikely to book an appointment. It’s also important to ensure your website is fast and appears correctly on mobile devices such as smartphones and tablets.

Social Media Marketing

Social media marketing is one of your most effective tools when it comes to attracting people and their pets. You can create excitement around your brand by engaging with current clients and posting competitions and content to encourage shares. We can manage your online reputation and help you to build a community using these channels, which are a vital aspect of many people’s daily lives, especially when it comes to pets.

Tips for Marketing Your Veterinary Practice Online

Here are some of our expert tips to help you navigate the fast-evolving world marketing your veterinary hospital’s services:

  • Create a YouTube channel and post content regularly.
  • Live and breathe your brand values.
  • Partner with other brands whose messaging is aligned with your own.
  • Make sure you have a great logo.
  • Promote special offers for repeat visits and referrals.
  • Actively seek feedback, and respond to online reviews.
  • Create a family-like environment where people and their pets feel like part of the community.
  • Constantly look for ways to upgrade and update your strategies.

Veterinary Clinic Digital Marketing

It’s easy to take your online presence to the next level — but you won’t be able to do it alone. Call the healthcare marketing experts at Lead to Conversion today at 855-473-6582 to find out more about how our marketing agency can use our expertise to help you grow your vet practice.

We are in the business of helping you grow your business.

Lead to Conversion is a Veterinary Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582

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