VETERINARY MARKETING
Are you struggling to bring in new clients even though the demand for veterinary services is growing faster than ever? Do you spend less time working with animals than you do trying to figure out how to build a successful practice? If so, you’re not alone. Veterinarians used to rely on word-of-mouth marketing, but advances in online technology have made it difficult to build a business on referrals alone. You need a good reputation in your community, excellent online reviews and a strong online presence to help prospective clients feel comfortable entrusting their pets to your care.
Lead to Conversion™ understands the unique marketing needs of veterinarians and knows how to use digital marketing to generate a steady stream of high-quality leads. To learn how to fill your appointment book with clients who will rave about your services, download a free copy of Veterinary Marketing Mastery in 30 Days. This 10-step action plan will show you how to build a thriving veterinary practice without spending all your time on marketing tactics that don’t work.
VETERINARY DIGITAL MARKETING
There are millions, possibly billions, of pet owners around the world. Millennials are particularly renowned for being animal lovers — and rampant internet users. You can attract traffic to your website and create excitement around your brand by carefully managing your reputation, creating content and ensuring your website is up-to-date. All of this work would normally require that you hire an entire team in-house, but we can do it for a fraction of what that would cost.
Build a Community
One of the advantages that a veterinary practice has over medical practices is the lack of confidentiality. You can encourage your clients to share pictures and videos of their pets and engage with them about their beloved animals. Individuals are so enthusiastic and dedicated to their pets, it’s easy to build a sense of camaraderie between your practice and your clients. You’ll also notice that they engage with each other and do some vital marketing work for you for free!
Content Marketing
Content marketing is another golden ticket for veterinary practices looking to scoop up search intent online. No matter what age, most people turn to the internet for answers to simple veterinary questions or to see veterinary care facilities close by. If you create content that answers these questions, you’ll attract pet owners to your site. Keyword strings and expertly constructed content are your secret weapons.
Even if they don’t book an appointment immediately, you’ve established yourself as an authoritative source for veterinary services. They’ll come back to your website for information, and you’ll be the first port of call when they do need to see the vet.
Technical SEO
Search engine optimization is about more than just creating content with searchable keywords. The code that underlies your entire site needs to be optimized for the crawling and indexing algorithms of the various search engines.
Vet Marketing Strategies
Developing a veterinary marketing strategy is vital for any veterinary practice. Without a well-executed marketing plan, it can be difficult to attract new clients and keep your existing ones coming back.
When creating a marketing strategy for your practice, there are a few key things to keep in mind. First, you need to know your target audience and what kinds of messaging will resonate with them. You also need to have a solid understanding of the competition and how you can set yourself apart.
Veterinary marketing is constantly evolving, especially as technology continues to develop at an increasingly fast rate. Staying on top of all of the necessary features of a strong digital marketing campaign is more than a full-time job role. We’ll give an overview of the services we provide that can help you increase foot traffic and grow your practice.
OUR CLIENTS
HOW TO MARKET VETERINARY PRACTICE USING DIGITAL MARKETING
Website Design
One of the key components that search engines and customers look for is an excellent website. People want to see a slick, clean veterinary website that reflects your brand and makes them feel welcome and valued.
Search engines are looking to see how long people stay on each web page, and they assess the ease of navigation. If clients can’t find their way around your site, they’re unlikely to book an appointment. It’s also important to ensure your website is fast and appears correctly on mobile devices such as smartphones and tablets.
Social Media Marketing
Social media marketing is one of your most effective tools when it comes to attracting people and their pets. You can create excitement around your brand by engaging with current clients and posting social media contests and content to encourage shares.
We can manage your online reputation and help you to build a community using these channels, which are a vital aspect of many people’s daily lives, especially when it comes to pets.
Online reputation management is a difficult but important task. Gathering vast amounts of data from various sources online, like social media accounts and search engine rankings can help you keep up with the latest trends in your industry while also making sure that all current customers know who they should be working with moving forward! We offer expert strategies for managing these challenging tasks to ensure success on every level and convert more pet owners into potential clients.
Email Marketing
Email marketing is the perfect way to keep your practice in front of potential customers and existing ones. It’s important that you don’t overdo it. Email campaigns are most effective when they’re targeted at just enough people so as not to spook anyone away with too many emails coming from one sender.
Additionally, there are a few things to consider when creating an email campaign for a vet clinic. The first step is to come up with a veterinary marketing idea that can attract potential customers and spread awareness about your brand. This marketing idea should be out of the box and should take into consideration their customers’ needs, wants, and desires. In addition, veterinary clinics will need to ensure that their emails are easy to read with simple, easily accessible information.
Search Engine Optimization
Search engine optimization (SEO) covers the technical side and the traditional styles of marketing like copywriting and content creation. To ensure your practice appears high up on the search engine results pages, there’s a broad range of tactics you’ll need to incorporate on top of blogs and correct coding practices.
Some of the ways we can improve your position on SERPs include:
- Technical SEO
- Content creation — blogs, white papers, e-books
- Page titles
- H1 and H2 formatting
- Headers
- Footers
- Inbound links
- Meta descriptions
Local SEO (Google Business Profile)
In the past, veterinary marketing was limited because there was no way of connecting instantly to local businesses — plus, customers weren’t able to compare services and make research-led decisions on the spot. Local search and Google Business Profile (GBP) have changed the scene entirely.
If someone is away from their local area or has just moved into a new neighborhood, they might search for a “veterinarian near me” to find the nearest local vet. When your GBP profile is complete and optimized, you’ll end up in the top three results that appear alongside the map on Google with a prominently placed phone number and review ratings.
PPC
Pay-per-click advertising is Google’s way of letting you buy your way to the top of search engine results. You bid on keywords — which can get quite expensive in the veterinary vertical — and pay for them on a click-by-click basis to immediately source potential clients seeking pet care or a nearby animal hospital for their furry loved one to get a checkup or triage an ailment.
Connect with local pet owners searching Google for a veterinarian clinic at the very moment they’re looking. As specialists in digital advertising, we focus on bringing you high quality leads that won’t bust budgets and targeted solutions to immediately improve your online presence!
This can be useful while you wait to see the results of your SEO and social media marketing campaigns come to fruition.
Tips for Marketing Your Veterinary Practice Online
Here are some of our marketing expert tips to help you navigate the fast-evolving world of marketing your veterinary hospital’s services:
- Create a YouTube channel and post content regularly.
- Live and breathe your brand values.
- Partner with other brands whose messaging is aligned with your own.
- Make sure you have a great logo.
- Promote special offers for repeat visits and referrals.
- Actively seek feedback, and respond to online reviews.
- Create a family-like environment where people and their pets feel like part of the community.
- Constantly look for ways to upgrade and update your strategies.
Veterinary Clinic Digital Marketing
It’s easy to take your online presence to the next level — but you won’t be able to do it alone. Call the healthcare marketing experts at Lead to Conversion™ today at 855-473-6582 to find out more about how our marketing agency can use our expertise to help you grow your vet practice.
