Word of mouth and referrals are no longer the main driving force behind prospective patient’s decisions about where to spend their money — the internet is. With so much information available online, people conduct plenty of research and make decisions based on what they find in the form of online reviews on sites such as Healthgrades, Google and Facebook. In some cases, they might use social media to see how positive the feedback from your customers is.

When it comes to pediatricians, people are looking for a kind, understanding and professional doctor. You can construct your online presence so that your values shine through loud and clear and make that all-important first impression. By having a great website, creating content and being active on social media, you’ll reach more people and pull them into the conversion funnel to book an appointment with your practice.

When marketing online, different methods work better depending on the type of services you provide. We’ll always make sure we use the ones that are most effective for your pediatric practice.

Here are some of the most effective pediatric digital marketing strategies:

One of the best ways to attract prospective patients and engage the people who are already on your books is content creation. It’s a pretty impressive marketing tactic because the benefits are twofold. Not only does the useful information you provide help establish you as an authority in pediatric care, but it also helps you for SEO purposes if you include the right keywords.

Social media is a hub for communication and for people to share their positive and negative experiences. As the curator of your social media channels, you can set the tone by engaging with your clients. Thank them for positive comments, and make encouraging suggestions. We’d recommend sending a follow-up email to every patient to ask them for their feedback and a positive review if they’re happy.

Although technically one of the oldest methods of content marketing, email newsletters are a tried and tested way of staying relevant in your clients’ eyes. Most people spend a significant amount of time browsing on their phones, seeking out and reading useful content.

Parents are particularly vigilant and enthusiastic about finding out as much as they can about their children’s health and medical care options. You can capitalize on that by becoming one of the weekly or monthly newsletters they look forward to reading.

The main pediatric marketing strategies we can help you to implement are SEO, including local SEO, web design, pay-per-click marketing and social media marketing. With digital marketing experts working hard on these aspects of your practice, you can focus on what you do best.