PEDIATRIC
MARKETING

Are you spending more and more time on marketing without seeing any real results? You’re not alone. With so many online tools available for checking physician reviews and comparing medical practices, fewer people than ever are choosing a pediatrician based on word of mouth or referrals from general practitioners. They want to do their own research to find a pediatrician with a reputation for being kind and professional. If you don’t use digital marketing to your advantage, you’ll lose these patients to your competitors, making it difficult to maintain a profitable practice.

Lead to Conversion knows what it takes to generate a steady stream of leads and fill your practice with patients. To learn more about digital marketing to grow your pediatrics practice, download Pediatric Marketing Mastery in 30 Days. The 10-step action plan will show you how to create a great first impression on prospective patients.

PEDIATRIC MARKETING

Word of mouth and referrals are no longer the main driving force behind prospective patient’s decisions about where to spend their money — the internet is. With so much information available online, people conduct plenty of research and make decisions based on what they find in the form of online reviews on sites such as Healthgrades, Google and Facebook. In some cases, they might use social media to see how positive the feedback from your customers is.

When it comes to pediatricians, people are looking for a kind, understanding and professional doctor. You can construct your online presence so that your values shine through loud and clear and make that all-important first impression. By having a great website, creating content and being active on social media, you’ll reach more people and pull them into the conversion funnel to book an appointment with your practice.

women helping bariatric surgeons with their marketing

Pediatric Digital Marketing Solutions

When marketing online, different methods work better depending on the type of services you provide. We’ll always make sure we use the ones that are most effective for your pediatric practice.

Here are some of the most effective pediatric digital marketing strategies:

Write Blog Posts

One of the best ways to attract prospective patients and engage the people who are already on your books is content creation. It’s a pretty impressive marketing tactic because the benefits are twofold. Not only does the useful information you provide help establish you as an authority in pediatric care, but it also helps you for SEO purposes if you include the right keywords.

Follow Up With Each Patient

Social media is a hub for communication and for people to share their positive and negative experiences. As the curator of your social media channels, you can set the tone by engaging with your clients. Thank them for positive comments, and make encouraging suggestions. We’d recommend sending a follow-up email to every patient to ask them for their feedback and a positive review if they’re happy.

Email Newsletters

Although technically one of the oldest methods of content marketing, email newsletters are a tried and tested way of staying relevant in your clients’ eyes. Most people spend a significant amount of time browsing on their phones, seeking out and reading useful content.

Parents are particularly vigilant and enthusiastic about finding out as much as they can about their children’s health and medical care options. You can capitalize on that by becoming one of the weekly or monthly newsletters they look forward to reading.

Pediatric Online Marketing

The main pediatric marketing strategies we can help you to implement are SEO, including local SEO, web design, pay-per-click marketing and social media marketing. With digital marketing experts working hard on these aspects of your practice, you can focus on what you do best.

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THE TOP WAYS TO PROMOTE PEDIATRICS THROUGH DIGITAL MARKETING

Website Design

Another surprising key factor of SEO is web design. Search engines look at how long it takes for pages to load and how easy your website is to navigate to decide how high up on the SERPs you appear.

At Lead to Conversion, we’re experts at creating professional websites for medical practices that appear great on desktop, laptops, smartphones, and tablets.

Social Media Marketing

Social media marketing is absolutely crucial for your business to thrive. People use it to write and read reviews and conduct research about where to spend their money.

By making your social media pages as warm, welcoming and reflective of your brand as possible, you can reach a wider audience. Additionally, you’ll provide a space for current clients to share experiences and for you to share useful content for them.

target icon to reach patients

SEO

Search engine optimization is a broad term that describes how you optimize your website and online content for search engines to read. The more SEO-friendly your pediatric website is, the higher it will appear on the search engine results pages.

To do this, we ensure your website contains all the right landing pages containing searchable keyword strings. We’ll also help you to create content that sends you even higher up the SERPS and engages new and existing patients.

internet marketing

Local SEO (Google My Business)

Local SEO is becoming more sophisticated, and Google is placing more value on your Google My Business (GMB) listing than ever before. When your GMB profile is optimized, you can get your pediatric practive into the local pack and get your phones ringing.

The local pack is the map snippet that occurs at the top of Google’s results page when customers search for a “pediatrician near me.” This search term is one of the main ways people gain access to services, so it’s important that you update and maintain your GMB profile.

PPC for medical marketing

PPC

Content marketing, SEO and even social media marketing are long-term strategies. If you’re looking for a fast way to get your name out into the world, Google Ads is a great place to start.

Your ads appear in Google search for the keywords and phrases you choose and you only pay when someone clicks on your ad and is directed to your site. PPC is instant gratification at its finest.

Improve Your Pediatric Marketing Strategies Today

If you’re ready to enhance your digital presence and attract a broad audience of clients for your pediatric practice, call the medical marketing pros at Lead to Conversion today at 855-473-6582.

LET’S GET STARTED

For more information, please call (855) 473-6582 to speak with a digital marketing expert today for a free, no-obligation consultation and assessment.

Whether you’re looking to design a new site, run a PPC or SEO campaign, or deploy a holistic strategy doing it all, Lead to Conversion will take the time to put together a customized digital marketing strategy guaranteed to solidify your online presence and precipitate bottom-line results.