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For newly minted practices with no visibility or brand recognition, we often start by developing a responsive website with fresh content that’s on-brand and write persuasive language throughout the site to efficiently push potential patients through the conversion funnel. Once a new site is launched, we’ll advocate pursuing a local Google Ads campaign coupled with Facebook and Instagram paid advertising to quickly shore up targeted traffic and inquiries for your practice immediately upon site launch.
A longer term strategy for a new practice would include SEO, local SEO, and organic Social Media Marketing which can take months to garner interest and new patient inquiries, but should be pursued early on since these options provide long-term residual value vs. paid options.
For established practices with an online presence, Lead to Conversion will start off by consulting with you to understand organizational challenges and your desires in a digital marketing partner. From there, we’ll conduct a cursory audit of the current site and your marketing channels to source areas needing improvement or augmentation to amplify visibility and engagement online. Once we’ve completed the initial consultation and audit, we’ll put together a custom strategy aimed at taking your medical practice to the next level in terms of patient enrollment, engagement, and bottom-line results for your marketing dollars.
We track everything from inbound phone calls to form submissions to live chat engagements and beyond. Throughout an engagement with Lead to Conversion, we’ll provide regularly scheduled calls and monthly reporting highlighting successes while educating you along the entire journey.
Whether you’re operating an established concierge medicine practice or thinking about getting one started, look no further than Lead to Conversion to put together and execute a concierge digital marketing plan.